Mr. Gilles Cretallaz Of Dusit International, Discusses The Strategic Launch Of ‘dusit Hotels’ And The Brand’s Global Expansion Vision

Friday, July 25, 2025

Mr. Gilles Cretallaz, Chief Operating Officer of Dusit International, precocious discussed nan strategical motorboat of “Dusit Hotels,” nan group’s ninth brand, designed to further globalize and diversify nan company’s portfolio.

As nan COO, Mr. Cretallaz has spearheaded efforts to germinate Dusit International successful consequence to shifting traveler expectations and marketplace demands.

The preamble of “Dusit Hotels” fills an important spread successful nan upper-upscale segment, offering a much localized and authentic acquisition while retaining Dusit’s signature Thai-inspired hospitality. This caller marque represents a strategical alignment pinch Dusit’s semipermanent maturation objectives, targeting high-potential markets and appealing to some owners and modern travelers.

With properties already launched successful cardinal cities for illustration Doha, Hanoi, and Chengdu, Mr. Cretallaz’s activity is pivotal successful ensuring nan successful take and description of nan brand.

Focused connected operational excellence and work consistency, Mr. Cretallaz highlights nan value of some refined comfortableness and nan integration of section civilization successful Dusit Hotels, aligning pinch nan company’s imagination of creating purposeful, memorable stays for a world audience. This attraction connected combining modern comforts pinch authentic section experiences sets Dusit Hotels isolated successful nan competitory upper-upscale market.

As Chief Operating Officer, what was nan strategical imperative down launching “Dusit Hotels” arsenic nan ninth brand, and really does it fresh into Dusit International’s broader imagination for world description and portfolio diversification crossed nan lodging spectrum?

Launching Dusit Hotels arsenic our ninth marque is simply a deliberate and strategical measurement to guarantee Dusit International continues to germinate successful statement pinch some impermanent expectations and owner/developer needs successful today’s fast-changing hospitality landscape.
As we reposition our Dusit Thani marque much distinctly wrong nan bespoke luxury category, Dusit Hotels fills a captious abstraction successful nan refined upper-upscale segment, offering market-relevant improvement solutions for our partners, and destination-driven, experience-rich stays for modern travellers who activity authenticity, comfort, and character.
This marque is simply a earthy hold of our imagination to go a starring world hospitality group rooted successful Thai-inspired graciousness, enabling america to service a broader assemblage while providing much introduction points for strategical maturation successful high-potential markets.
Importantly, nan improvement of Dusit Hotels responds straight to a increasing inclination we’re seeing globally, wherever travellers are prioritising hotels that bespeak section civilization and context, but still connection nan hallmarks of refined comfort, seamless technology, and a attraction connected well-being. At nan aforesaid time, owners and developers are seeking trusted partners pinch beardown marque equity who tin connection operational excellence pinch system yet responsive frameworks that let for creative, site-specific expression.
Dusit Hotels delivers precisely that, balancing marque consistency pinch nan state to localise. It reinforces our asset-light maturation strategy and positions america powerfully for semipermanent sustainable description , particularly successful gateway cities and emerging edifice destinations.

The property merchandise highlights Dusit Hotel Doha, Dusit Hotel Le Palais Tu Hoa, Hanoi, and Dusit Hotel AG Park, Chengdu, arsenic nan inaugural properties for nan caller “Dusit Hotels” brand. Could you elaborate connected really these first properties specifically show nan brand’s halfway committedness of “Distinctly Elevated, Perfected by Place” and really their unsocial section integrations heighten nan impermanent experience?

Absolutely! Each of these inaugural Dusit Hotels beautifully exemplifies our marque promise: “Distinctly Elevated, Perfected by Place.” While they are agreed by Dusit’s signature Thai-inspired gracious hospitality, they are purposefully shaped by their surroundings – creating authentic, immersive experiences that resonate pinch section civilization and context.
In Hanoi, Dusit Hotel Le Palais Tu Hoa draws inspiration from nan bequest of Princess Từ Hoa – an icon of craftsmanship and organization – and weaves her communicative into nan hotel’s elegant interiors, bespoke work rituals, and culinary offerings. Set beside nan serene West Lake, nan spot pays homage to Hanoi’s rich | taste practice while delivering refined comfortableness and modern creation for today’s traveller.
In Chengdu, Dusit Hotel AG Park brings quality to nan forefront. Located wrong nan lush scenery of nan Tianfu Agricultural Expo Park, nan spot offers guided nature-based activities, sustainability-led programming, and authentic farm-to-table eating – each aligned pinch Dusit’s group-wide Tree of Life sustainability initiative. Here, guests are not only immersed successful Sichuan’s taste and cultivation practice but besides acquisition a heavy relationship to quality and well-being.
In Doha, Dusit Hotel Doha responds to nan rhythms of Qatar’s thriving coastal superior pinch sophistication and versatility. Located successful nan vibrant West Bay district, nan spot seamlessly integrates our signature Devarana Wellness conception – from in-room rituals to a full-floor spa – and features a operation of elegant edifice rooms and upscale serviced apartments. This operation of wellness, personalised service, and design-driven functionality reflects nan adaptability of nan Dusit Hotels marque successful catering to modern business and leisure travellers successful move metropolis settings.
Together, these properties showcase nan versatility and extent of nan Dusit Hotels concept. They honour nan personality of their destinations while maintaining nan elevated standards, work ethos, and refined aesthetics that specify nan marque – ensuring each enactment feels distinctly local, yet unmistakably Dusit.

The “Dusit Hotels” marque intends to meet nan evolving needs of some edifice owners and modern travelers. From your operational perspective, what cardinal capacity indicators are you intimately monitoring to guarantee nan brand’s occurrence and accelerated take among owners, beyond conscionable nan number of signed properties?

Beyond signings, we prioritise capacity indicators that bespeak nan semipermanent health, agility, and distinctiveness of nan Dusit Hotels brand. These see proprietor satisfaction, impermanent sentiment, RevPAR scale performance, and worker engagement, each of which are intimately monitored by effective devices and actioned upon.
Owner restitution is cardinal to our attack arsenic we ain hotels arsenic well. We behaviour system post-opening reviews and ongoing capacity check-ins to guarantee alignment pinch finance objectives, operational efficiency, and marque transportation successful each market, and person regular marque updates for our owners. Our expertise to accommodate nan marque to section nuances while maintaining halfway standards is cardinal to earning spot and accelerating adoption.
From a impermanent perspective, we actively way sentiment scores, online reviews, and work consistency metrics. This allows america to refine touchpoints and guarantee nan Dusit acquisition remains authentic, relevant, and competitively positioned crossed markets.
The RevPAR scale is simply a captious parameter of marketplace competitiveness. We intimately analyse each hotel’s positioning to guarantee pricing, product, and distribution are optimised to outperform peers while safeguarding semipermanent marque equity.
Equally important is worker engagement. We cognize that empowered, committed teams are nan instauration of delivering gracious, memorable service. Engaged labor are our strongest marque ambassadors.
Ultimately, our meaning of occurrence is holistic: beardown financial returns for owners, differentiated and accordant experiences for guests, and a capacity civilization driven by intent and people. That is nan Dusit way.

With a target of signing 8 further Dusit Hotels wrong nan adjacent 2 years, successful cardinal gateway destinations, what circumstantial marketplace trends aliases shifts successful traveller preferences are driving this fierce description successful nan upper-upscale segment?

The upper-upscale conception is experiencing beardown tailwinds globally, driven by travellers seeking comfort, wellness, and authentic section relationship without nan formality associated pinch accepted luxury.
More specifically, we’re seeing rising request for lifestyle-driven accommodation executed pinch thoughtful creation and operational curation – a inclination that’s only expected to turn successful nan years ahead.
At nan aforesaid time, owners are seeking brands that connection operational efficiency, beardown distribution, and nan expertise to localise, particularly successful competitory municipality centres and rising secondary markets.
Dusit Hotels is purpose-built to respond to these needs. It offers a intelligibly defined personality supported by system marque standards yet retains nan creation and improvement versatility to accommodate some conversions and caller builds. This makes it particularly charismatic successful today’s improvement climate, wherever speed-to-market and chopped positioning are critical.
With its adaptable creation ethos, conversion-friendly framework, and accent connected section storytelling, Dusit Hotels is ideally positioned to seizure request successful cardinal gateway cities and beyond, and we’re seeing beardown liking from developers who stock this forward-looking vision.

Dusit International is known for its “Thai-inspired gracious hospitality.” How will nan “Dusit Hotels” marque guarantee this signature constituent is consistently delivered crossed divers world markets, while still allowing for nan beardown consciousness of section personality and unsocial taste discourse that defines each property?

Thai-inspired gracious hospitality is astatine nan bosom of everything we do – it’s a mindset rooted successful warmth, attentiveness, and profoundly personalised service. These are cosmopolitan values that resonate crossed cultures, and they shape nan instauration of each Dusit brand.
To guarantee this ethos is consistently delivered astatine Dusit Hotels, we embed it crossed nan afloat operational travel – from talent improvement and work civilization training, to our modular operating philosophies and impermanent acquisition frameworks. Even subtle touchpoints, specified arsenic our Devarana Wellness in-room rituals aliases personalised invited experiences, bespeak this gracious approach.
At nan aforesaid time, Dusit Hotels’ “Perfected by Place” accuracy empowers each spot to show its ain section communicative done design, dining, section partnerships, and curated experiences that observe nan unsocial taste discourse of each destination.
It’s this blend of work consistency and acquisition adaptability that gives Dusit Hotels its unique spot crossed world markets. Guests tin expect nan warmth and attraction that specify Dusit, while enjoying a enactment that feels genuinely rooted successful nan destination.

The hospitality manufacture is facing various challenges, including labour shortages, rising operational costs, and evolving traveller expectations. How is nan “Dusit Hotels” marque specifically designed to reside these industry-wide challenges, peculiarly successful position of operational efficiency, talent management, and impermanent satisfaction?

We’ve purposefully designed nan Dusit Hotels marque to reside nan operational and quality challenges shaping our manufacture today, providing owners pinch a exemplary that is some businesslike and early ready.
Operationally, we emphasise smart layout planning, centralised back-of-house systems, and cross-functional squad training to streamline workflows and trim overheads – enabling lean, agile operations without compromising work quality.
In position of talent, we use from a chopped competitory separator done Dusit Hospitality Education, which includes Dusit Thani College, The Food School, and Le Cordon Bleu Dusit Culinary School successful Thailand. This integrated pipeline gives america nonstop entree to a accordant watercourse of highly trained professionals and allows america to style work civilization from nan crushed up.
Our beardown civilization of soul mobility and continuous learning crossed our world web further supports semipermanent retention and profession progression, ensuring we nurture talent that genuinely embodies Thai-inspired gracious hospitality.
Ultimately, impermanent restitution hinges connected affectional connection, and that’s wherever Dusit excels. Through intuitive, heartfelt work and experiences profoundly rooted successful each destination, Dusit Hotels delivers nan benignant of memorable stays that animate loyalty and heighten marque worth complete time.

Beyond integrating smart technologies mentioned successful nan property release, what different innovations aliases unsocial work offerings will Dusit Hotels present to differentiate itself successful nan highly competitory upper-upscale conception and guarantee a “purposeful, memorable stay” for its guests?

In short, we’re focused connected meaningful invention – not tech for tech’s sake.
Yes, we’re implementing smart technologies wherever they genuinely heighten nan experience, from seamless check-in to energy-efficient systems. But, conscionable arsenic importantly, we’re investing successful affectional innovation, specified arsenic curated scent identities, bespoke playlists, taste storytelling, and wellness touchpoints that prosecute each nan senses.
We’re besides committed to fostering organization relationship done partnerships pinch section artisans, chefs, and taste experts. Guests tin expect hands-on activities, guided excursions, and destination eating that observe each hotel’s unsocial surroundings.
Every element, whether integer aliases human, is thoughtfully designed to support our marque committedness of “Distinctly Elevated, Perfected by Place.” The consequence is simply a enactment that feels genuinely personal, profoundly local, and purposefully memorable, and that’s really Dusit Hotels stands retired successful nan upper-upscale space.