Mondelez Adds Us To Markets For Zero-sugar Oreos

Credit: Oreo / Mondelez International

Mondelez International is rolling retired its zero-sugar Oreos successful nan US adjacent month, nan snacks giant’s latest move to pat into “mindful indulgence”.

The company, which already sells nan snacks successful China and successful markets successful Europe, said a proceedings tally successful nan US had convinced it to motorboat nan merchandise much wide successful nan caller year.

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The biscuits will spell connected waste successful Original and Double Stuf options “nationwide”, nan Oreo marque squad said successful a statement. The snacks person a suggested unit value of $5.79.

“Oreo Zero Sugar presents a valuable opportunity for an iconic marque to genuinely disrupt nan category, arsenic good arsenic grow the Oreo portfolio by providing much choices for consumers,” nan connection read. “This invention besides reflects Mondelez International’s broader committedness to choice, offering options that cater to a wider scope of lifestyles and dietary preferences.”

The products connected waste successful nan US are sweetened pinch maltitol, polydextrose, sucralose and acesulfame potassium. “We took cardinal learnings from different markets, for illustration China and Europe, to refine our approach. From adjusting sweetness profiles to tailoring nan merchandise acquisition by launching a resealable standup pouch for added convenience, we’ve crafted a merchandise that we consciousness is good suited for US consumers today,” nan Oreo connection added.

In October, Mondelez axed a ‘better-for-you’ dairy cocoa barroom and snacking scope successful nan UK and Ireland.

The low-sugar Cadbury Dairy Milk Fruitier and Nuttier Trail Mix, featuring a action of cocoa buttons, consequence and nuts, was launched successful 2023 and marketed arsenic debased successful saturated fats, portion-controlled and pinch 127 calories. Chocolate bars nether nan aforesaid branding followed successful 2024.

A connection read: “We worked incredibly difficult to guarantee that these better-for-you products retained nan indulgence and awesome sensation that consumers expect from Cadbury and, whilst nan first consequence from consumers was positive, income and readiness person importantly dropped.”

Two years ago, Mondelez pulled from nan market a type of its Cadbury Dairy Milk that contained 30% little sweetener than nan flagship bar.

The institution launched nan bars successful 2019 arsenic portion of efforts to trim sweetener successful nan products it sold successful nan UK and Ireland.