Mirror Founder Brynn Putnam To Unveil Her Gaming Hardware Startup At Techcrunch Disrupt 2025

Seven years aft unveiling Mirror astatine TechCrunch Disrupt 2018, Brynn Putnam is returning to nan shape wherever it each began. The serial entrepreneur who turned a fittingness conception into a $500 cardinal acquisition by Lululemon will debut her latest task astatine TechCrunch Disrupt 2025 astatine San Francisco’s Moscone West successful October.

Putnam’s way from that breakthrough Disrupt infinitesimal to coming is simply a communicative of very smart timing. Mirror, nan connected fittingness instrumentality that brought boutique workout classes into homes, launched conscionable arsenic nan pandemic created unprecedented request for location fittingness solutions. The timing proved truthful prescient that Lululemon acquired nan institution for $500 cardinal conscionable 2 years aft its Disrupt debut.

Now Putnam is betting connected different taste displacement — nan increasing desire to disconnect from screens and reconnect pinch family and friends successful person. Her caller company, still operating successful stealth mode, is processing user gaming hardware designed to bring group face-to-face alternatively than isolate them down individual devices.

“We’re astir to participate a aureate property of hardware,” Putnam recently told TechCrunch astatine 1 of its investor-focused StrictlyVC evenings, pointing to nan convergence of mature show technologies, affordable components, and AI capabilities that make caller types of interactive devices possible.

Image Credits:TechCrunch

The caller task represents a displacement successful priorities for Putnam. Where Mirror was astir individual capacity and self-improvement, her latest task focuses connected shared experiences and strengthening relationships. She describes it arsenic utilizing exertion not arsenic nan superior acquisition but arsenic an enabler for amended quality connections.

Drawing inspiration from Nintendo’s accuracy of utilizing “withered exertion pinch lateral thinking” — mature, affordable components mixed pinch innovative experiences — Putnam is pursuing nan playbook that made Mirror successful. Rather than pushing technological boundaries, though, she’s focusing connected creating compelling personification experiences pinch proven hardware.

The gaming abstraction represents a earthy adjacent measurement for Putnam, who built her estimation connected knowing really tech tin motivate behaviour change. Her boutique fittingness studios taught her really to create engaging group experiences, lessons she applied to Mirror’s virtual classes and now to gaming scenarios that promote face-to-face interaction.

Lerer Hippeau, nan task patient that led Mirror’s $3 cardinal seed round, has already participated successful a highly competitory backing information for Putnam’s caller company, signaling beardown investor assurance successful her expertise to place and capitalize connected user trends.

The timing besides aligns pinch a broader resurgence successful user hardware investing. After years of attraction connected endeavor package and AI infrastructure, investors are showing renewed liking successful consumer-facing hardware that tin leverage AI and mature constituent ecosystems to create caller categories of devices.

Putnam’s quality astatine Disrupt 2025 comes arsenic TechCrunch celebrates its 20th anniversary, and attendees tin beryllium assured we’re bringing together nan biggest names successful tech to stock insights connected nan early of innovation.

Meanwhile, for entrepreneurs and investors watching user tech trends, Putnam’s return to nan Disrupt Stage will supply a chance to spot really 1 of nan category’s astir successful caller founders is positioning for nan adjacent activity of innovation. Don’t miss it. Register now for Disrupt 2025 to spot what Brynn Putnam unveils next.

The tech epicenter of nan twelvemonth runs October 27-29 astatine San Francisco’s Moscone Center.

For an Investor Pass that includes entree to nan StrictlyVC arena astatine Disrupt — positive exclusive perks — click present to study much and unafraid yours.

Image Credits:Kimberly White / Getty Images