Miles And More Partners With The Marriott Bonvoy To Offer Its Members Enhanced Rewards Across Flights And Hotels

Published on September 17, 2025

Miles & More, nan Lufthansa Group’s predominant flyer program, and Marriott Bonvoy, Marriott International’s world recreation platform, person announced a strategical confederation that will further heighten nan recreation acquisition for members. The partnership, which takes effect immediately, offers caller rewards and benefits to members, integrating aerial recreation and edifice stays into 1 cohesive loyalty experience.

With this cooperation, members of Miles & More are capable to gain arsenic overmuch arsenic 120 position points annually while they are staying successful much than 30 brands of Marriott Bonvoy hotels wrong 10,000 locations globally. This is connected apical of nan antecedently earned points from flying connected Lufthansa Group airlines and partners, which enables travelers to summation rewards faster and much easily. With 36 cardinal members globally, this programme will simplify nan measurement travellers clasp aliases execute their position while besides providing entree to prime Marriott Bonvoy benefits.

A New Dimension successful Loyalty Programs: Status Matching and Exclusive Perks

One of nan cardinal features of this business is automatic status matching for top-tier Miles & More members. Those pinch Senator aliases HON Circle Membership will person Marriott Bonvoy Gold Elite status. This position offers a assortment of exclusive perks, including 25% much points connected eligible edifice bookings, complimentary room upgrades, and precocious check-out privileges wherever available. This automatic position matching will let Miles & More’s highest-tier members to instantly bask nan benefits of Marriott Bonvoy, expanding their recreation rewards and nickname crossed some programs.

Offering Flexibility, Recognition, and Rewards for Members

Dieter Vranckx, Chief Commercial Officer of Lufthansa Group, expressed that nan business offers a unsocial worth proposition by providing privileged entree to 1 of nan world’s starring edifice loyalty programs. This collaboration strengthens customer loyalty for some brands and aligns pinch nan extremity of offering greater elasticity and nickname to predominant travelers.

Satya Anand, President of Europe, Middle East & Africa astatine Marriott International, called nan business “a awesome alignment of 2 trusted names.” He emphasized that nan synergy betwixt Miles & More and Marriott Bonvoy would connection greater rewards and elasticity for their members, enhancing nan wide recreation experience.

How nan Program Works: Earning Points connected Both Flights and Stays

To return advantage of nan caller rewards system, Miles & More members simply request to nexus their Miles & More and Marriott Bonvoy accounts online. Once linked, members tin gain 40 Miles & More position points per enactment astatine participating Marriott properties, up to a maximum of 120 points annually. This provides Miles & More members pinch an further measurement to accelerate their travel toward elite status.

However, to suffice for Frequent Traveller aliases Senator status, astatine slightest 50% of position points must still travel from Lufthansa Group flights. For HON Circle status, it remains exclusive to Business and First Class flights pinch Lufthansa Group airlines and partner carriers. This ensures that nan accepted building of Miles & More remains intact while offering added benefits for edifice stays.

Expanding Global Growth Opportunities for Aviation and Hospitality

This strategical collaboration goes beyond rewarding individual members; it besides creates important maturation opportunities for some brands. Marriott Bonvoy’s extended world footprint complements Lufthansa Group’s aerial recreation network, creating a associated ecosystem that encourages members to travel, stay, and gain seamlessly crossed some platforms.

By enabling Miles & More members to gain rewards connected edifice stays, some brands are promoting cross-industry loyalty and encouraging travelers to stay, travel, and gain crossed aggregate touchpoints. This expanded loyalty programme strengthens nan synergies betwixt nan 2 industries, offering a complete recreation acquisition that includes airlines, hotels, and further services. The business is peculiarly appealing to world travelers who predominant some flights and edifice stays, offering them much ways to gain points and position from aggregate avenues.

Increasing Flexibility and Benefits for Frequent Travelers

The collaboration betwixt Miles & More and Marriott Bonvoy is peculiarly beneficial for frequent travelers who worth elasticity and cross-platform benefits. By allowing travelers to gain rewards done some aerial recreation and edifice stays, nan business creates a streamlined and businesslike measurement to cod loyalty points crossed different recreation experiences.

For business travelers, this programme intends they tin gain points during business trips aliases leisure vacations while staying astatine Marriott properties. Leisure travelers tin likewise use from combining picnic recreation pinch edifice stays, ensuring they person maximum rewards for their world adventures.

A Global Loyalty Ecosystem

By connecting airline loyalty programs pinch hotel rewards platforms, this business establishes a broad recreation ecosystem. Members tin now harvester flights, edifice stays, and position points, creating a holistic recreation experience. This exemplary reflects nan evolving expectations of modern travelers, who progressively activity integrated loyalty solutions alternatively than isolated rewards programs.

This business not only strengthens nan narration betwixt aviation and hospitality, but besides sets nan shape for early collaborations successful nan recreation industry, ensuring that customers bask a holistic and rewarding acquisition crossed some airlines and hotels.

Catering to Business and Leisure Travelers

The programme benefits some business and leisure travelers. Business travelers tin support elite position while staying astatine Marriott properties during firm trips. Leisure travelers summation elasticity successful earning position points during vacations, extending rewards beyond flights.

This dual attraction enhances nan entreaty of some Miles & More and Marriott Bonvoy, making them much competitory successful nan world recreation market.

Expanding Reach and Influence successful nan Global Travel Market

The Miles & More–Marriott Bonvoy collaboration offers an breathtaking opportunity to grow their world scope and power successful nan recreation and hospitality sectors. By moving together, some Lufthansa Group and Marriott International are capable to present an enhanced recreation acquisition that integrates aviation and hospitality into a azygous cohesive offering.

As world recreation continues to increase, this collaboration places some brands successful a premier position to capitalize connected nan increasing request for seamless recreation experiences, providing greater recognition, rewards, and elasticity for their members.

Looking to nan Future: A More Connected and Rewarding Travel Experience

Miles & More and Marriott Bonvoy will astir apt widen their loyalty programs moreover more, providing much benefits, typical deals, and much points-earning opportunities successful locations astir nan world. Through ongoing invention and upgrade of their customer engagement channels, some companies guidelines poised to proceed their activity successful nan world recreation loyalty space.

This business not only deepens nan narration betwixt hospitality and aviation but besides paves nan measurement for early collaborations wrong nan recreation business, truthful that customers get much value, appreciation, and rewards arsenic they recreation astir nan world.