Miami, Santa Monica, San Francisco, Chicago, And San Diego Lead Marriott’s Bold Expansion With Series By Marriott Brand Launch: New Update You Need To Know

Published on September 23, 2025

Miami, Santa Monica, San Francisco, Chicago, and San Diego are starring Marriott’s bold description pinch nan motorboat of nan Series by Marriott™ marque successful nan U.S. These vibrant cities will service arsenic nan brand’s debut locations, marking a awesome measurement for Marriott arsenic it introduces a caller postulation of hotels designed to connection personalized, destination-driven experiences. The motorboat successful these iconic markets underscores Marriott’s committedness to bringing authentic, design-forward accommodations to premier locations, while expanding its scope wrong nan Marriott Bonvoy® program, creating memorable stays that bespeak nan unsocial characteristic of each destination.

These 5 properties, antecedently nether nan FOUND Hotels brand, will now beryllium rebranded arsenic Series by Marriott™ hotels. This conversion reflects Marriott’s attraction connected increasing its portfolio of high-quality, locally inspired hotels that cater to travelers seeking unique, destination-driven experiences. The alteration brings pinch it a committedness to offering guests reliable, authentic stays pinch nan added advantage of Marriott Bonvoy®’s award-winning loyalty program.

With FCL Management handling operations and Hawkins Way Capital overseeing ownership, nan modulation of nan FOUND Hotels into Series by Marriott™ will blend nan champion of some worlds—retaining nan unsocial characteristic and style of nan original marque while incorporating nan world entreaty and benefits of Marriott’s extended network.

Series by Marriott™: Connecting Travelers pinch Local Cultures

The Series by Marriott™ brand, launched successful May 2025, intends to connection a much personalized acquisition for guests who wish to link pinch nan bosom of nan places they visit. Focused connected design-led, select-service accommodations, nan marque promises guests dependable, high-quality stays that bespeak nan unsocial ambiance of each destination. Whether it’s nan taste vibrancy of San Francisco, nan sunny entreaty of Santa Monica, aliases nan move power of Chicago, Series by Marriott™ will supply a abstraction for travelers to unwind while immersing themselves successful nan characteristic of their surroundings.

This caller marque is Marriott’s consequence to nan expanding request for much localized, authentic recreation experiences. Travelers nary longer activity conscionable a furniture for nan night; they want an acquisition that reflects nan principle of nan city. Series by Marriott™ is built pinch this successful mind, offering stylish rooms and thoughtful amenities that make nan astir of nan location’s unsocial offerings, while besides delivering nan reliability and comfortableness Marriott is known for.

Guests tin expect much than conscionable modular amenities astatine Series by Marriott™ properties. The marque will incorporated elements circumstantial to each destination, whether done section art, culinary offerings, aliases partnerships pinch adjacent attractions, ensuring that each enactment feels profoundly connected to nan place.

The FOUND Hotels Transition: Retaining Identity pinch Enhanced Benefits

The 5 properties making nan move to Series by Marriott™ were primitively portion of nan FOUND Hotels brand, which has been recognized for its design-forward attack to select-service hotels. Known for its accent connected stylish, functional accommodations successful cardinal municipality locations, FOUND Hotels has garnered a loyal pursuing of travelers who admit unsocial spaces successful premier areas.

The modulation to Series by Marriott™ will let these hotels to proceed offering nan aforesaid high-level creation and thoughtful accommodations that made them appealing successful nan first place, while besides gaining nan added benefits of Marriott’s renowned customer service, world reach, and nan expertise to pat into nan Marriott Bonvoy® loyalty program. By joining Marriott’s world network, these properties will person entree to Marriott’s extended impermanent support system, including booking flexibility, loyalty rewards, and premium benefits.

Though nan properties will transportation nan Series by Marriott™ marque name, they will clasp nan design-led personality of FOUND Hotels. This continuity ensures that long-time guests will still consciousness astatine home, enjoying nan acquainted artistic and consciousness of spot they’ve travel to expect from nan original brand, while besides benefiting from nan afloat suite of Marriott’s world-class services.

Five U.S. Locations Set to Join Series by Marriott™

The properties transitioning into nan Series by Marriott™ marque are located successful immoderate of nan astir iconic cities successful nan United States. The 5 hotels scheduled for conversion include:

• FOUND Miami Beach
• FOUND Chicago, IL
• FOUND San Francisco Nob Hill, CA
• FOUND Santa Monica, CA
• FOUND San Diego, CA

Each of these cities offers a unique experience, making them perfect locations for nan Series by Marriott™ brand. Miami Beach provides a lively beachfront atmosphere, Santa Monica offers a laid-back, coastal charm, and San Francisco’s Nob Hill is known for its rich | history and stunning views. Chicago and San Diego, some vibrant taste centers, will besides supply Series by Marriott™ guests pinch easy entree to world-class attractions, dining, and entertainment.

Global Expansion and Marriott’s Growing Footprint

The U.S. description of Series by Marriott™ builds connected Marriott’s increasing world presence. Recently, Marriott besides launched nan Series by Marriott™ marque successful India done a business pinch Concept Hospitality Private Limited, which introduced The Ferns marque into Marriott’s portfolio. This marks Marriott’s strategy to heighten its scope by adding distinctive, locally inspired hotels to its collection, some successful nan U.S. and internationally.

By expanding Series by Marriott™ into some home and world markets, Marriott is continuing to accommodate to changing user preferences. Today’s travelers are looking for much than conscionable accepted accommodations—they want a enactment that feels connected to nan civilization and organization of nan destination. This increasing request for authentic, localized recreation experiences is precisely what Series by Marriott™ intends to deliver.

Miami, Santa Monica, San Francisco, Chicago, and San Diego are astatine nan forefront of Marriott’s bold description pinch nan motorboat of nan Series by Marriott™ marque successful nan U.S. These iconic cities will big nan brand’s debut, offering travelers personalized, destination-driven experiences and design-forward accommodations while extending nan benefits of nan Marriott Bonvoy® program.

A Fresh Approach to Traveler Engagement

Series by Marriott™ represents a caller attack to recreation accommodations, offering much than conscionable convenience and comfort. The marque is designed to create an immersive acquisition for travelers, allowing them to prosecute pinch their destination connected a deeper level. Whether staying for business aliases leisure, guests tin look guardant to enjoying nan champion that each metropolis has to offer, each while staying successful stylish, thoughtfully designed properties.

As Marriott continues to grow nan Series by Marriott™ brand, these 5 properties will service arsenic nan first activity of what is expected to beryllium a increasing postulation of hotels that connection personalized, authentic stays. This marque is not only a caller offering for Marriott but besides a consequence to nan evolving needs of travelers who activity much meaningful connections pinch nan places they visit. Through nan Series by Marriott™ brand, Marriott is poised to supply an unparalleled blend of comfort, style, and destination-driven experiences for travelers worldwide.