Miami Airport Leads The Charge In Airport Innovation With Chatbot-hologram Fusion – Maurice Jenkins Unveils 2025 Vision At World Aviation Festival In Lisbon

Thursday, July 17, 2025

As airports title to adopt transformative technologies, Miami International Airport (MIA) is charting a bold path; blending automation, mixed reality, and human-centred design.  Speaking up of his quality astatine World Aviation Festival 2025 in Lisbon, Maurice Jenkins, Chief Innovation Officer IAP C.M. astatine MIA, revealed nan airport’s apical tech finance for 2025: an omni-channel chatbot integrated pinch interactive holograms.

Jenkins explained that passengers would beryllium capable to speak to a hologram and person real-time airdrome accusation without nan request for an app. He added that, whether done WhatsApp, Messenger, aliases different platform, nan purpose was to destruct clash and create a earthy experience, arsenic awesome exertion should do.

Jenkins will beryllium joining world aviation leaders astatine World Aviation Festival 2025, held from 7th-9th October astatine Feira Internacional de Lisboa (FIL).  The arena will bring together 6,000 attendees, 600 speakers, and 400 exhibitors, pinch dedicated tracks connected AI, smart airports, integer transformation, and autonomous technology.

Beyond tech – creating affectional touchpoints done sensory innovation

Jenkins mentioned that while AI often dominates headlines, existent invention is conscionable arsenic overmuch astir emotion arsenic it is astir technology. He explained that MIA is exploring sensory branding, specified arsenic a signature scent and a “Miami drink,” aimed astatine creating a consciousness of spot and enhancing nan rider acquisition beyond nan presence gates. He questioned why passengers should unreserved to baggage declare erstwhile they could enactment immersed successful nan journey.

This strategy is portion of Jenkins’ larger ngo to foster a civilization of innovation, 1 that reimagines customer experiences and repositions nan airdrome arsenic a dynamic, adaptive ecosystem. He further emphasized that invention is not solely astir technology; it besides involves process betterment and a taste shift.

Human-centred automation – robotics, autonomy and trust

Jenkins is embracing automation astatine Miami Airport, from cleaning robots to autonomous lawnmowers, but he made it clear that this attack would not travel astatine nan disbursal of people. He explained that nan extremity was not to switch humans but to reposition talent successful ways that would adhd much value. Miami Airport is besides collaborating pinch vendors connected craft turnaround analytics and autonomous conveyance testing, drafting inspiration from airfield innovations successful Hong Kong and Europe.

On nan taxable of AI, Jenkins remained pragmatic, stating that galore are chasing nan thought of a cleanable solution. However, he highlighted that existent committedness had been seen successful AI, peculiarly for gross optimization and improving customer experience. At nan aforesaid time, he noted that nan airdrome was evaluating wherever AI could present tangible operational benefits, acknowledging that not each airdrome has nan aforesaid needs.

MIA’s exertion roadmap includes experiments successful parallel reality and ongoing partnerships pinch startups, though Jenkins mentioned that immoderate of these initiatives are still confidential. Above all, he emphasized that nan mindset was what genuinely mattered, pointing retired that they were building a civilization of invention pinch nan backing of nan airport’s executives. This, he believes, is what will yet toggle shape nan airdrome and nan industry.

About World Aviation Festival

World Aviation Festival is nan premier aviation exertion convention and exhibition. Bringing together nan world’s airlines, airports, and their apical executives successful complaint of software, services, marketing, and distribution, it is nan level wherever nan early of aviation is shaped. In 2025, nan arena is returning to Lisbon to merge its organization of world executives erstwhile again and big a full of 600 speakers and 400 exhibitors complete 3 days.