Meituan And Its Strategic Growth In The Hotel And Travel Sector: Know How It Leverages Ai, Loyalty, And Cross-selling For Success

Published on August 29, 2025

In its Q2 2025 financial results, Meituan, nan tech-driven unit giant, has highlighted its increasing occurrence successful nan edifice and recreation industry. Despite facing challenges successful its broader section commerce segment, nan company’s attraction connected technological innovation, personification loyalty, and AI-powered solutions is driving semipermanent growth. With a beardown accent connected enhancing merchant capabilities and cross-selling opportunities, Meituan continues to make strides successful nan competitory recreation space.

Revenue and Profit Overview

For Q2 2025, Meituan reported a important 11.7% summation successful wide revenue, reaching RMB 91.8 billion, up from RMB 82.3 cardinal successful nan aforesaid play past year. However, nan institution saw a notable 75.6% diminution successful operating profit, dropping to RMB 3.7 billion. This downturn was attributed to fierce title successful nan halfway section commerce segment, which includes nutrient delivery, in-store services, and nan edifice and recreation sectors. Despite this, Meituan remains focused connected its semipermanent objectives and enhancing its personification guidelines and merchant services.

Hotel and Travel: A Key Focus for Meituan

Meituan has seen a record-breaking capacity successful its edifice and recreation category, marking caller highs successful some progressive merchant numbers and Gross Transaction Value (GTV) during awesome events for illustration nan Labor Day Golden Week. The company’s domiciled successful nan edifice assemblage is evolving, pinch Meituan positioning itself arsenic a captious integer partner for hoteliers. By offering much than conscionable a booking platform, nan institution provides an array of operational solutions to thief merchants heighten their online beingness and integer branding.

AI-Powered Tools for Hoteliers

A cardinal improvement successful Meituan’s strategy is nan preamble of Meituan Jibai, an AI-powered instrumentality designed specifically for edifice merchants. This instrumentality offers intelligent pricing suggestions and move inventory management, enabling hotels to optimize gross and amended operational efficiency. Alongside these tools, Meituan is rolling retired AI-driven business assistants to streamline guidance processes and heighten integer visibility for hotels. These innovations are cardinal to nan company’s “Retail + Technology” strategy, which intends to summation wide work manufacture ratio done technology.

Loyalty Programs Driving Engagement

At nan bosom of Meituan’s maturation is its Meituan Membership initiative, which encourages cross-selling and boosts personification engagement. The rank programme now offers a divers group of benefits that span nutrient delivery, retail, in-store dining, and edifice services. By upgrading rank offerings successful nan edifice and recreation sectors, Meituan has been capable to pull a increasing guidelines of high-tier members. These members are progressively utilizing travel-related products, peculiarly during highest vacation seasons for illustration Labor Day. The cross-selling exemplary has proven successful, pinch 10 cardinal nett members upgrading their tiers successful Q2 2025 alone.

The Flywheel Effect: Cross-Selling Success

Meituan’s cross-selling strategy has yielded beardown results, peculiarly done its collaboration pinch world edifice brands. A standout illustration is its business pinch Marriott Bonvoy, which has already seen awesome growth. The associated rank program, launched this quarter, led to an 88% year-over-year summation successful bookings for Marriott hotels connected Meituan’s platform. Furthermore, nan younger demographic, particularly users nether 30, drove a 148% surge successful bookings. This occurrence highlights Meituan’s expanding footprint successful nan high-star edifice conception and its expertise to pull a younger audience.

On-Demand Delivery Strengthens nan Ecosystem

Meituan’s power successful nan on-demand transportation abstraction besides plays a important domiciled successful its growth. The company’s nutrient transportation work creates a “flywheel effect,” wherever accrued postulation from transportation services leads to higher transaction volumes successful different business areas. This interconnected maturation strengthens Meituan’s position successful nan market, reinforcing its “value-for-money” image and driving further engagement crossed various services.

Overview

Meituan’s multi-faceted strategy, driven by AI innovations, loyalty programs, and cross-selling opportunities, is accelerating its maturation successful nan edifice and recreation industry. As nan institution continues to attraction connected enhancing nan integer acquisition for merchants and users alike, its beingness successful nan recreation assemblage is expected to grow further, offering a promising outlook for nan years ahead.