Poul Weihrauch is to beryllium a “board observer” astatine nan pharma group, which markets GLP-1 narcotics nether brands including Ozempic and Wegovy.
Mars CEO Poul Weihrauch speaks onstage during nan 2024 Concordia Annual Summit astatine Sheraton New York Times Square connected 23 September 2024 successful New York City: Photo by Leigh Vogel/Getty Images for Concordia Summit
Novo Nordisk, 1 of nan main suppliers of GLP-1 weight-loss medication, has handed a committee domiciled to nan main executive of Mars.
Poul Weihrauch is to beryllium a “board observer” astatine nan pharma group, which markets GLP-1 narcotics nether brands including Ozempic and Wegovy.
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GLP-1 medication, associated pinch appetite suppression, was first approved to dainty Type-2 glucosuria successful nan US much than 15 years agone and for nan curen of obesity astir a decade ago.
However, pinch much consumers turning to nan narcotics to negociate their weight, its effect connected purchasing behaviour is being intimately watched by nan nutrient and beverage sectors. Some manufacture watchers judge nan rising usage of GLP-1 medicine will person a “structural” effect connected nan market. Research successful nan US has suggested request from users for saccharine and savoury snacks has been affected.
Amid nan increasing user liking successful nan drugs, nutrient and drinks manufacturers and retailers are weighing up their effect connected their income and really to connection different types of products arsenic users’ appetites change.
Asked why Novo Nordisk had appointed Weihrauch to nan position of committee observer, a spokesperson said: “We invited Poul Weihrauch to service arsenic an perceiver connected nan Board to use from his assemblage knowledge and world activity experience.
“As nan CEO and president of Mars, Poul brings heavy commercialized penetration into multinational user markets, beardown acquisition pinch marque and supply‑chain strategy, and proven activity successful driving large, analyzable organisations, each of which are highly applicable to our strategical priorities. Mars is 1 of nan apical fast-moving user equipment companies, and we deliberation he will make a important publication to our board.”
The spokesperson declined to remark connected what Weihrauch would do successful nan role.
Weihrauch will beryllium a Novo Nordisk committee perceiver for nan 2026/2027 term. The institution plans to nominate him for predetermination arsenic a committee personnel astatine its AGM successful 2027. The meetings usually return spot successful March.
Weihrauch joined Mars successful 2000 successful a domiciled moving connected nan Snickers marque successful Europe. By 2011, he was president of Mars’ world nutrient limb earlier becoming president of nan company’s pet-care business successful 2015, a domiciled he held for 7 years earlier becoming group CEO successful 2022.
Just Food has approached Mars for comment.
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