Maldives Secures Landmark Liverpool Fc Premier League Partnership, Lighting Up Anfield And Driving A 400% Surge In Global Tourism Interest

Published on August 12, 2025

The Maldives has embarked connected 1 of its astir eager world tourism campaigns, teaming up pinch Liverpool FC to seizure nan attraction of millions worldwide. As nan caller Premier League season kicks disconnected connected 15 August 2025, Visit Maldives branding will illuminate nan LED boards astatine Anfield Stadium for 19 location matches, ensuring nan idyllic land federation is showcased to a world viewership of complete 600 million done unrecorded broadcasts and integer platforms.

This partnership, moving until 2028, was officially launched connected 13 March 2025 and instantly generated complete 400 million impressions done Liverpool FC’s channels successful conscionable 24 hours. In nan days starring up to nan season, a targeted run to Liverpool’s world instrumentality guidelines triggered a 400% surge successful regular website traffic to visitmaldives.com, directing visitors to typical recreation offers created successful collaboration pinch Maldivian tourism partners.

The campaign’s scope extends acold beyond nan pitch. From London Underground stations and Dubai taxis to awesome recreation events specified arsenic nan Arabian Travel Market and Kazakhstan International Exhibition, nan Maldives marque has been visible successful cardinal tourism markets. A fan-focused attack has besides been central, pinch competitions, vacation giveaways, and meet-and-greets pinch Liverpool legends for illustration Dirk Kuyt creating nonstop engagement.

Back home, nan run has been celebrated pinch advertisements successful Malé and Velana International Airport, on pinch instrumentality zones that merge communities done a shared emotion of football. With coordinated world vulnerability and immersive section events, nan Maldives is turning nan excitement of Premier League shot into a powerful driver for tourism growth.

Strategic Partnership & Anfield Presence

On 13 March 2025, Visit Maldives became nan Official Tourist Destination Partner of Liverpool FC for nan 2025–2028 seasons. The announcement marked a awesome measurement successful positioning nan Maldives arsenic a apical world vacation destination. Within a azygous day, nan news reached much than 400 million group worldwide.

As portion of nan agreement, premium LED branding will characteristic during 19 location matches astatine Anfield Stadium passim nan season, including high-profile fixtures against Manchester United, Arsenal, Manchester City, and Chelsea. These broadcasts are expected to beryllium watched by hundreds of millions of fans globally, reinforcing nan Maldives’ image arsenic a premier luxury recreation destination.

Fixtures Featuring Maldives Branding astatine Anfield

• 15 August – Bournemouth
• 30 August – Arsenal
• 20 September – Everton
• 18 October – Manchester United
• 1 November – Aston Villa
• 22 November – Nottingham Forest
• 3 December – Sunderland
• 13 December – Brighton
• 27 December – Wolves
• 30 December – Leeds United
• 17 January – Burnley
• 31 January – Newcastle
• 7 February – Manchester City
• 28 February – West Ham
• 14 March – Tottenham Hotspur
• 11 April – Fulham
• 25 April – Crystal Palace
• 8 May – Chelsea
• 24 May – Brentford

Digital Engagement and Online Impact

In nan lead-up to nan season, Visit Maldives worked intimately pinch Liverpool FC’s trading squad to link straight pinch fans. A dedicated emailer campaign to Liverpool’s world instrumentality guidelines resulted successful a 400% spike successful web traffic, driving users to a landing page showcasing exclusive vacation packages.

Digital visibility has been further strengthened done strategical placement connected Liverpool FC’s website, mobile app, and societal media platforms. A standout infinitesimal occurred erstwhile Visit Maldives branding lit up Anfield during Mo Salah’s record-breaking goal, a segment broadcast unrecorded to millions.

Global Campaign Activations

The Maldives marque has appeared crossed immoderate of nan world’s busiest recreation and manner touchpoints:

• London Underground stations featuring bold run visuals
• Over 200 branded taxis successful Dubai
• Dominant displays astatine nan Arabian Travel Market entranceway successful Dubai
• High-impact stands astatine nan Kazakhstan International Exhibition

The run besides gained beardown vulnerability successful Asia done information successful Liverpool’s pre-season events successful Hong Kong, targeting emerging tourism markets.

Fan Engagement and Giveaways

To link pinch supporters connected a individual level, Visit Maldives launched respective instrumentality engagement activities. These included:

• A holiday giveaway to Villa Nautica, attracting complete 20,000 entries
• Competitions offering fans nan chance to be cardinal matches astatine Anfield
• Social media campaigns encouraging user-generated contented celebrating some Liverpool FC and nan Maldives

These activities person strengthened affectional connections betwixt fans and nan destination, creating memorable touchpoints that widen beyond nan shot season.

Local Celebrations successful nan Maldives

At home, nan run has been embraced pinch enthusiasm. Large-format advertisements successful Malé and astatine Velana International Airport person brought nan excitement to some locals and visitors. The LFC Fan Zone astatine nan Maldives Food Carnival, featuring Liverpool fable Dirk Kuyt, provided fans pinch an opportunity to observe their nine while discovering much astir Maldives tourism.

Special events specified arsenic nan nationalist ceremony of Liverpool’s 20th Premier League Title successful Hulhumale person integrated shot fever pinch nationalist pride, reinforcing nan campaign’s value to Maldivian identity.

A Tourism Marketing Success Story

This collaboration betwixt Visit Maldives and Liverpool FC is much than conscionable sports sponsorship — it is simply a broad trading strategy that combines global exposure, targeted instrumentality engagement, and local celebration. By connecting pinch 1 of nan astir passionate instrumentality bases successful nan world, nan Maldives has positioned itself astatine nan crossroads of sport, culture, and luxury travel.

With nan run group to tally until 2028, nan Maldives will proceed to bask sustained visibility successful beforehand of millions, converting world attraction into tourism growth. From stadium screens successful England to advertisements successful Malé, nan connection is clear: nan Maldives is fresh to invited nan world.