Maldives Joins Australia, Russia, Georgia, Sri Lanka, Oman To Attract More Indian Tourists With New Marketing Campaigns

Published on August 27, 2025

By: Tuhin Sarkar

Maldives has joined hands pinch Australia, Russia, Georgia, Sri Lanka, and Oman successful unveiling bold caller strategies to tie Indian tourists, proving erstwhile again that nan Indian marketplace is now astatine nan bosom of world tourism growth. For years, Indian visitors person played a defining domiciled successful shaping recreation trends, and today, they are astatine nan centre of really apical tourism destinations position themselves. From honeymooners seeking turquoise waters successful nan Maldives to families exploring taste practice successful Sri Lanka aliases escapade landscapes successful Georgia, nan request is diverse, and truthful are nan trading campaigns designed to seizure it.

The Maldives, pinch its pristine beaches and world-class resorts, is doubling down pinch caller trading campaigns tailored for Indian tourists. These efforts reflector nan ambition of Australia, which uses cricket to connect, and Oman, which highlights luxury and wedding tourism. Russia and Georgia, meanwhile, are targeting Indian visitors done easier visas and taste showcases. Together, these tourism destinations are rewriting nan playbook for really to prosecute India’s monolithic outbound market.

By repeating their attraction connected Indian visitors successful trading campaigns, these destinations show that they recognise nan spot and spending powerfulness of 1 of nan fastest-growing outbound markets successful nan world. The Maldives, successful particular, understands that occurrence successful tourism now depends connected adjacent ties pinch India. Its initiatives subordinate a chorus of world tourism destinations utilizing innovative trading campaigns to build affectional connections, amended visibility, and guarantee that Indian visitors spot their countries arsenic nan first prime for travel.

Maldives unveils caller run for Indian travellers

The Maldives has launched a powerful caller destination trading run for nan Indian market. Titled “From Tiraṅgā to Turquoise,” nan run highlights nan travel from India’s tricolour to nan Maldives’ turquoise seas and achromatic sands. Visit Maldives Corporation confirmed this inaugural will deepen ties pinch India while showcasing nan state arsenic a luxury, cultural, and family-friendly escape. India has agelong been 1 of nan Maldives’ strongest root markets, and this run marks a renewed push to pull travellers. The Maldives intends to bring successful 200,000 Indian visitors successful 2025, building connected grounds arrivals and expanding connectivity.

A increasing marketplace for Maldives tourism

India has go a captious marketplace for nan Maldives complete nan past decade. Visitor arrivals from India person grown by complete 130% compared to 2017 and 2018 levels. In 2023, arrivals reached an all-time precocious of 209,193, securing India’s spot arsenic a apical root country. By mid-August 2025, much than half of this fig had already been achieved, proving momentum remains strong. The Maldives’ ambition to surpass 200,000 Indian arrivals successful 2025 rests connected beardown aerial links, strategical partnerships, and innovative campaigns. The caller inaugural is expected to fortify bilateral taste and tourism connections.

Campaign blends civilization and creativity

The “From Tiraṅgā to Turquoise” run blends taste symbolism pinch imaginative promotion. It positions nan Maldives arsenic nan earthy picnic prime for Indian travellers. Planned activities see tri-city roadshows pinch airlines, media, and waste and acquisition partners. Influencer collaborations will prosecute some macro and micro creators. Media familiarisation trips will spotlight nan Maldives’ blend of luxury, culture, and hospitality. Leading Indian newspapers will transportation news features and advertorials. Together, these strategies guarantee Indian audiences spot nan Maldives arsenic a destination that reflects trust, heritage, and modern luxury.

Star powerfulness drives influencer reach

Influencers and celebrities play a awesome domiciled successful nan campaign. Earlier this year, Visit Maldives hosted “Maldivian Night” astatine nan Four Seasons Hotel Mumbai, drafting complete 100 high-profile guests. Attendees included celebrities and 20 starring influencers pinch a mixed societal scope of 200 million. The arena generated immense visibility for nan Maldives arsenic a luxury and family-friendly destination. In June, Bollywood head and choreographer Farah Khan collaborated pinch Visit Maldives. She showcased Maldivian culture, food, and land life to her 13 cardinal followers. This attack moved beyond resorts to item authentic section experiences.

Leaders reaffirm committedness to growth

At nan launch, Ibrahim Shiuree, CEO and MD of Visit Maldives, underlined nan campaign’s significance. “As our closest neighbour, India shares pinch nan Maldives decades of partnership, trust, and taste similarities. This run opens caller possibilities to position India among our apical 4 markets.” He added that nan Maldives aspires to go nan picnic of prime for Indians—whether honeymooners, families, firm groups, aliases movie tourism. His connection reinforced nan Maldives’ position of India arsenic some a trusted partner and a captious marketplace for sustained maturation successful tourism.

Stronger aerial links to powerfulness arrivals

Enhanced connectivity is cardinal to nan campaign’s success. The caller world terminal astatine Velana International Airport precocious opened, expanding yearly capacity to 7 cardinal passengers. This upgrade eases recreation for world visitors, particularly from India. Later successful 2025, Hanimadhoo International Airport will open, offering nonstop connections to nan Maldives’ bluish atolls. For Indian travellers, this intends faster and much convenient access. These investments guarantee nan Maldives tin grip rising request while providing smoother journeys for leisure and business travellers. Infrastructure description is expected to cement nan Maldives’ estimation arsenic a world-class hub.

Cultural bonds strengthened by diplomacy

The timing of nan run besides aligns pinch governmental and taste cooperation. Following Indian Prime Minister Narendra Modi’s authorities sojourn to nan Maldives, some nations reaffirmed their committedness to expanding bilateral opportunities successful tourism and investment. This negotiated backdrop adds weight to nan “From Tiraṅgā to Turquoise” initiative. It underlines that India and nan Maldives stock not only surface science but besides decades of communal spot and taste ties. Tourism has go a awesome of that connection, bringing families, businesses, and communities together. The run builds connected these bonds for shared success.

Tailored experiences for Indian travellers

The Maldives is positioning itself arsenic a versatile destination for different Indian traveller groups. Honeymooners are attracted by luxury resorts and privacy. Families worth nan safety, hospitality, and taste connections. Corporate groups spot opportunities for meetings, incentives, and retreats. Film tourism, particularly Bollywood shoots, offers different breathtaking maturation path. By tailoring promotions to these segments, Visit Maldives ensures relevance for divers Indian audiences. From taste showcases to section food, from accepted festivals to modern h2o villas, nan run offers thing for each traveller. This inclusivity strengthens its appeal.

Innovation driving sustainable tourism growth

The run besides highlights invention and sustainability. By utilizing influencers, integer marketing, and taste collaborations, nan Maldives is adapting to modern promotion methods. Events for illustration Maldivian Night and personage partnerships guarantee wide yet targeted reach. At nan aforesaid time, Visit Maldives balances luxury branding pinch taste authenticity, appealing to travellers seeking meaningful experiences. The Maldives’ strategy demonstrates that destination trading coming must spell beyond glossy images. It must show stories, build trust, and link emotionally pinch audiences. This attack strengthens semipermanent loyalty and sustainable tourism growth.

Conclusion: Maldives charts a bold way forward

The “From Tiraṅgā to Turquoise” run marks a caller section successful Maldives–India tourism ties. With beardown visitant growth, robust aerial links, and powerful promotional activities, nan Maldives is connected way to execute its 2025 target of 200,000 Indian arrivals. The campaign’s operation of culture, technology, and personage engagement has already delivered visibility and momentum. As India continues to beryllium a cardinal root market, nan Maldives is seizing nan opportunity to reenforce its position arsenic a dream destination. From luxury honeymoons to family trips, it invites each Indian traveller to make nan travel from Tiraṅgā to turquoise.