Malaysian State Sarawak Joins After Thailand, Indonesia, Nepal, India, Philippines, Singapore, China To Host Pata Travel Mart In 2026

Published on August 27, 2025

By: Tuhin Sarkar

Sarawak, Malaysia has taken centre shape successful nan world tourism spotlight arsenic it prepares to big PATA Travel Mart 2026 for nan very first time. This marks a proud milestone for Sarawak, Malaysia, joining nan ranks of destinations specified arsenic Thailand, Indonesia, Nepal, India, nan Philippines, Singapore, and China that person antecedently welcomed this prestigious event. By securing nan hosting authorities for PATA Travel Mart 2026, Sarawak, Malaysia not only strengthens its position connected nan world tourism shape but besides highlights its increasing power arsenic a hub for sustainable and innovative travel.

For decades, PATA Travel Mart has been nan level wherever tourism leaders, manufacture innovators, and world stakeholders travel together to speech ideas, forge partnerships, and observe caller opportunities. In 2026, each eyes will move to Sarawak, Malaysia arsenic it showcases its rich | taste heritage, breathtaking biodiversity, and modern business-ready infrastructure. Hosting PATA Travel Mart 2026 gives Sarawak, Malaysia nan opportunity to coming itself arsenic much than conscionable a leisure destination. It allows nan authorities to item its committedness to sustainable tourism, regenerative practices, and world collaboration.

The determination to bring PATA’s flagship recreation waste and acquisition arena to Sarawak, Malaysia underscores nan assurance placed successful its imaginable to animate nan world recreation community. With its unsocial blend of culture, nature, and innovation, Sarawak is fresh to invited nan world. PATA Travel Mart 2026 will not only align pinch Visit Malaysia 2026 but besides reenforce Sarawak’s connection to nan manufacture and travellers alike: location is ever much to discover.

PATA Travel Mart 2026 comes to Sarawak for nan first time

The Pacific Asia Travel Association (PATA) has announced that PATA Travel Mart 2026 will beryllium hosted successful Sarawak, Malaysia, for nan very first time. The arena will beryllium held astatine nan Borneo Convention Centre Kuching (BCCK) from August 18 to 20, 2026. This momentous determination is generously endorsed by nan Ministry of Tourism, Creative Industry and Performing Arts of Sarawak, and hosted by nan Sarawak Tourism Board pinch support from Business Events Sarawak. For Sarawak, this is simply a milestone infinitesimal that places nan destination firmly connected nan world tourism map, showcasing its taste extent and business-ready infrastructure.

A typical milestone for Sarawak and PATA

PATA CEO Noor Ahmad Hamid confirmed that PTM 2026 will not only align pinch Visit Malaysia 2026 but will besides observe PATA’s 75th Anniversary. For nan Sarawak Tourism Board, it coincides pinch its 45th twelvemonth of rank pinch nan Association. This shared day creates a uncommon opportunity to observe decades of collaboration, vision, and growth. The arena will besides item Sarawak’s achievements successful destination resilience, sustainable tourism, and taste promotion. For nan world recreation trade, it is simply a chance to prosecute pinch a region that promises diversity, innovation, and untapped potential.

Strong partnerships powerfulness nan event’s success

The hosting of PATA Travel Mart 2026 is simply a nonstop consequence of long-standing partnerships. The Ministry of Tourism, nan Sarawak Tourism Board, and Business Events Sarawak person consistently invested successful nan state’s tourism future. Their associated committedness has made Sarawak an perfect prime for hosting specified a prestigious event. Noor Ahmad Hamid praised Sarawak’s activity successful promoting sustainable tourism practices and its dedication to capacity building. With specified beardown organization support, PTM 2026 will beryllium much than an exhibition; it will beryllium a world shape for collaboration, argumentation dialogue, and manufacture transformation.

Sarawak promises much to discover

Sarawak Tourism Board CEO Sharzede Datu Haji Salleh Askor stated that hosting PTM 2026 is simply a milestone achievement. She emphasised that nan arena will beryllium a level to showcase Sarawak’s unsocial biodiversity, vibrant taste heritage, and beardown business infrastructure. Sarawak’s run theme, “More to Discover,” will beryllium astatine nan bosom of nan event, highlighting experiences that spell beyond leisure. From lush rainforests and indigenous traditions to modern accommodation and world connectivity, Sarawak is fresh to impressment visitors and partners. This opportunity is not conscionable astir showcasing beauty but besides astir strengthening partnerships crossed borders.

Sustainable and regenerative tourism astatine nan core

Sarawak’s imagination for PTM 2026 is intimately tied to sustainability. The authorities has already implemented nan Tourism Destination Resilience (TDR) capacity-building programme pinch PATA successful 2024. This demonstrates its committedness to semipermanent regenerative tourism. By focusing connected biodiversity conservation, greenish hospitality, and municipality sustainability, Sarawak has go a exemplary for destinations aiming to equilibrium maturation pinch responsibility. At PTM 2026, these initiatives will return centre stage, inspiring different destinations successful Asia Pacific and beyond. It is simply a reminder that nan early of tourism depends connected resilience, inclusivity, and biology stewardship.

Global leaders group to stitchery successful Kuching

PATA Travel Mart 2026 will bring together tourism leaders, policymakers, and manufacture professionals from crossed nan world. Kuching, pinch its modern normal accommodation and strategical location, provides nan cleanable backdrop. Delegates tin expect high-level dialogues, business-to-business sessions, and networking opportunities pinch a attraction connected invention and sustainable growth. The arena will besides see showcases of Sarawak’s culture, from culinary delights to accepted performances. For participants, it offers nan chance to harvester business pinch discovery, making Sarawak some a big and an inspiration for early tourism development.

Sarawak’s increasing domiciled successful Asia Pacific tourism

Hosting PTM 2026 reflects Sarawak’s increasing domiciled connected nan Asia Pacific tourism stage. As a destination, Sarawak has successfully balanced practice and modernity, offering unsocial attractions to some leisure and business travellers. By attracting world attraction done this event, Sarawak strengthens its positioning arsenic a gateway to Borneo and a hub for invention successful sustainable tourism. This measurement enhances Malaysia’s broader tourism ambitions for 2026, ensuring nan state remains competitory successful nan region. Sarawak’s activity besides signals nan increasing decentralisation of awesome tourism events beyond superior cities.

Celebrating anniversaries pinch world collaboration

The twelvemonth 2026 carries a symbolic weight for PATA and Sarawak. PATA marks its 75th anniversary, celebrating decades of uniting nan tourism organization crossed Asia Pacific. At nan aforesaid time, Sarawak Tourism Board celebrates 45 years of progressive rank successful nan association. These shared milestones make PTM 2026 not only a business arena but a ceremony of legacy, trust, and forward-looking collaboration. It will beryllium a infinitesimal to bespeak connected past achievements and to envision nan early of world tourism shaped by shared values of resilience and inclusivity.

Preparing for nan roadworthy up successful tourism

The hosting of PTM 2026 besides prepares Sarawak for semipermanent maturation successful world tourism. By investing successful infrastructure, partnerships, and sustainable practices, Sarawak is positioning itself for nan decades ahead. With improved connectivity, beardown authorities backing, and world recognition, nan authorities is good placed to pull much travellers, investors, and collaborators. PTM 2026 is much than a azygous event—it is simply a catalyst that will make momentum for Sarawak’s tourism economy. For nan world community, it is simply a chance to prosecute pinch a destination that embodies invention and authenticity.

Conclusion: Sarawak fresh to invited nan world

PATA Travel Mart 2026 will beryllium remembered arsenic a defining arena for Sarawak, Malaysia, and nan world tourism industry. By aligning pinch Visit Malaysia 2026, celebrating PATA’s 75th anniversary, and showcasing Sarawak’s taste and biology strengths, nan arena promises effect and inspiration. The prime of Sarawak reflects assurance successful its capacity to lead connected sustainability and innovation. Delegates tin expect not only a world-class recreation mart but besides a travel into a onshore pinch genuinely “More to Discover.” Sarawak is fresh to invited nan world, and PTM 2026 is nan gateway.