Luxury Travel Trends: U.s., Italy, France, And More See Surge In Fall And Festive Season Bookings, Virtuoso Reveals 2025 Insights

Published on August 15, 2025

As 2025 enters its 2nd half, Virtuoso—the preeminent world web dedicated to luxury and experiential travel—reports consequential changes successful some user preferences and assemblage trajectories. Increasing request for recreation to nan United States, Italy, France, and different world hubs for nan autumn and festive recreation windows indicates a vigorous rebound among high-net-worth and ultra-high-net-worth segments. Drawing connected information derived from Virtuoso’s expansive consortium of recreation agencies, advisors, and preferred partners, nan study distills nan halfway recreation behaviors that will exert power connected nan luxury conception for years to come. Leveraging transaction information that surpasses $90 billion, successful performance pinch continual surveys of some travelers and recreation advisors, Virtuoso presents a elaborate and data-rich image of luxury recreation successful nan second stages of 2025.

Robust Growth successful Luxury Travel Sales

Virtuoso’s information highlights a 12 percent summation successful luxury recreation income for January done June 2025, compared to nan aforesaid play successful 2024. The important maturation is simply a clear denotation of nan resilience of nan luxury recreation market. Hotels person seen a astir 26 percent summation successful sales, pinch expectations of this rising by much than 33 percent successful nan 2nd half of nan year. The upward inclination isn’t constricted to conscionable accommodations. Cruise and circuit bookings are projected to summation steadily, reinforcing nan continued request for high-end recreation experiences. This surge successful request reflects nan increasing appetite for personalized travel, pinch galore travelers opting for much exclusive, tailored experiences.

Cruise Travel Remains Strong

Cruises person emerged arsenic a awesome attraction successful nan luxury recreation market, peculiarly among U.S. and Canadian travelers. Virtuoso reports that 30 percent of U.S. luxury travelers and 20 percent of Canadian travelers are readying to embark connected luxury cruises wrong nan adjacent year. More notably, bookings for early cruises exceeding $50,000 per booking person risen by 43 percent compared to past year. This upward inclination successful cruise bookings reflects a displacement toward longer, much luxurious voyages. This increasing liking successful luxury cruises further illustrates that travelers are opting for higher-end experiences, pinch a attraction connected comfortableness and personalization during their voyages.

The Role of Travel Advisors

With nan emergence successful request for much curated recreation experiences, luxury travelers are progressively turning to master advisors for guidance. Virtuoso has reported a 76 percent summation successful consumers seeking retired recreation advisors done its platform. According to Virtuoso’s 2025 Global Luxury Traveler Report, 75 percent of clients see information and information to beryllium their apical priorities erstwhile readying trips, pinch 65 percent of travelers valuing nan added protection and bid of mind that comes pinch utilizing a recreation advisor. This reinforces nan captious domiciled that master guidance plays successful nan luxury recreation market, arsenic high-end travelers look for seamless, secure, and personalized recreation planning.

Fall and Festive Season Travel Surge

Fall, traditionally viewed arsenic a enarthrosis season, is now emerging arsenic a highest play for luxury travelers. Virtuoso reports that autumn bookings are up by 30 percent, pinch income 39 percent higher than past year. This surge shows that luxury travelers are progressively opting for nan much relaxed ambiance and less crowds that autumn offers. The vacation play is besides witnessing robust growth, pinch festive play bookings up 35 percent complete nan erstwhile year. These findings constituent to nan increasing penchant for off-season travel, wherever travelers tin bask exclusive experiences without nan peak-season crowds.

The U.S. and Top Global Destinations Remain Popular

Despite shifting recreation preferences, nan United States remains a ascendant subordinate successful nan luxury recreation market. Inbound U.S. recreation saw a 4 percent summation successful income from January to July 2025, pinch autumn income projected to emergence by 27 percent. The U.S. continues to beryllium a cardinal destination for luxury travelers, on pinch perennial favorites for illustration Italy, France, nan UK, Spain, Japan, Greece, Canada, and Portugal. For vacation travel, warmer destinations specified arsenic Mexico, Costa Rica, and Anguilla are successful precocious demand, reflecting nan increasing desire for relaxation successful tropical climates during nan colder months.

Generational Shifts successful Travel Preferences

Virtuoso’s study besides highlights nan generational differences successful luxury recreation preferences. Younger generations, peculiarly Gen Z and Millennials, are progressively utilizing recreation arsenic a catalyst for individual transformation, seeking immersive and move experiences. These travelers are gravitating toward “meaning-making” opportunities, looking for journeys that connection a deeper relationship to their destinations. In contrast, older generations spot a higher worth connected comfort, relaxation, and exclusivity. As a result, luxury recreation continues to cater to a wide array of preferences, from transformative experiences to relaxation-focused retreats.

Sustainability successful Luxury Travel

Sustainability continues to beryllium a driving unit successful nan luxury recreation market. Virtuoso reports that 64 percent of high-net-worth travelers are willing successful making eco-conscious choices during their trips, pinch 42 percent consenting to salary much for services that prioritize sustainable practices. Gen Z and Millennials are starring nan complaint erstwhile it comes to sustainable travel, while Baby Boomers are peculiarly focused connected counteracting overtourism by choosing destinations that stress biology responsibility. This increasing liking successful sustainability highlights nan shifting priorities of luxury travelers, arsenic they activity to make a affirmative effect done their recreation choices.

Solo Travel and nan “Wander Women” Movement

The emergence of solo female travelers, known arsenic nan “Wander Women” movement, is different inclination reshaping nan scenery of luxury travel. Women now correspond 68 percent of solo travelers, pinch galore opting for much mindful, sustainable recreation experiences. The activity is peculiarly beardown among women complete 65, whose independent tone and desire for exploration are redefining solo travel. These travelers are progressively bypassing over-touristed areas successful favour of quieter, much sustainable destinations, contributing to a displacement distant from heavy crowded locations.

Off-Season Travel and “Coolcations”

As ambiance alteration and utmost upwind patterns proceed to effect world travel, much luxury travelers are opting for off-season vacations aliases “Coolcations.” Virtuoso reports that 55 percent of recreation advisors are seeing a emergence successful off-season bookings, pinch travelers seeking destinations pinch cooler temperatures and less crowds. This inclination reflects a broader desire to debar high-season congestion while enjoying nan benefits of much peaceful, exclusive recreation experiences.

A Bright Future for Luxury Travel

The luxury recreation assemblage is charting a trajectory of notable description , and information released by Virtuoso place important trends apt to style nan manufacture done 2025 and nan years thereafter. Notable is nan surge successful some autumn and Christmas-season bookings, alongside a pronounced quest for recreation that is some sustainable and profoundly transformative. Destinations specified arsenic nan United States, Italy, and Mexico will support their magnetism for nan affluent, and nan recreation advisor’s domiciled will proceed to beryllium indispensable, offering experiences that are bespoke, secure, and finely curated. With these dynamics successful play, nan luxury recreation marketplace appears well-positioned for ongoing and robust growth.