Luxury Tourism Boom: France Tops Global Hotel Bookings, With Paris, Nice, And Marseille At The Forefront

Published on August 8, 2025 |

France is poised to go nan premier destination for luxury edifice reservations this summer, outplacing Italy for nan first clip successful respective years. Data from Global Travel Collection, nan starring consortium of luxury recreation advisors, reveals that July luxury edifice bookings successful France climbed 64 percent year-on-year, propelled by rising request for Paris, Nice, and Marseille. This spike illustrates France’s sustained momentum wrong nan luxury tourism segment.

Paris classed arsenic nan astir sought-after city, followed by Nice and Marseille, each welcoming a beardown influx of able guests. The robust booking figures reflector nan wider rebound of nan luxury recreation segment, affirming France’s position arsenic nan foremost prime for discerning travellers successful hunt of premier experiences. The upward inclination further underscores nan nation’s enduring allure wrong nan revitalising world luxury marketplace arsenic recreation request for 2024 continues to grow.

Paris Crown Jewel of Luxury Travel successful France

It is nary astonishment Paris leads France successful luxury recreation demand. Data from GTC show nan superior generated 2,710 luxury edifice stays during July alone. Featuring emblematic sites—the Eiffel Tower, nan Louvre, and nan Champs-Élysées—the metropolis has agelong drawn guests successful hunt of sophistication, culture, and gourmet cuisine.

Benchmark properties specified arsenic Le Bristol and curations from Oetker Hotels pull patrons successful pursuit of refinement, unrivaled service, and walkable entree to main attractions. Michelin-starred restaurants, tranquil spas, and opulent suites validate Paris arsenic nan definitive luxury destination.

The metropolis further cultivates exclusivity via backstage assemblage viewings and tailored shopping excursions, appealing to those who desire bespoke opulence. Its dual position arsenic a awesome halfway for firm and leisure recreation secures its continued prominence successful nan luxury sector, welcoming an ever-growing watercourse of able travelers from each continent.

Nice and Marseille person emerged, down only Paris, arsenic nan Mediterranean’s newest magnets for luxury travel, evidenced by surging edifice reservations successful some cities. Nice, nan Riviera’s perennial jewel, recorded 1,313 luxury edifice nights, luring guests pinch its sun-drenched climate, sweeping shoreline vistas, and refined societal scene. With its gentle pebble beaches, high-end boutiques, and lively cafés, nan metropolis blends understated relaxation and polished elegance. At nan apex of its high-end offering, nan Maybourne Riviera commands a rocky peninsula, nan infinity excavation seeming to dissolve into nan sea, a softly melodramatic connection of nan Riviera’s storied luxury.

Meanwhile, Marseille, buoyed by its storied maritime practice and an ever-expanding portfolio of upscale offerings, recorded 286 luxury nights, energizing its ascent wrong nan French tourism circuit. As nan nation’s 2nd city, Marseille combines move taste rhythms, venerable chromatic façades, and contiguous entree to nan crystalline fissures of nan Calanques National Park. Affluent visitors are now drawn by inventive gastronomy, a resurgent arts scene, and nan unmistakable tie of nan Mediterranean. Preeminent properties specified arsenic nan InterContinental Marseille—Hôtel Dieu brace commanding vistas of nan Vieux Port pinch unparalleled service, solidifying nan city’s allure for those attuned to nan highest standards of experience.

Italy, nan long-standing frontrunner successful European tourism, maintained a robust situation successful nan GTC rankings. Rome logged 777 luxury nights, trailed by Milan pinch 725 and Naples pinch 679, underscoring nan nation’s continuing dominance. Renowned for its monumental sites, encyclopedic museums, and distinguished unit districts, Italy consistently captivates high-net-worth travelers. Signature establishments—Hotel Eden, perched supra nan Roman rooftops, and nan storied Passalacqua connected nan shores of Lake Como—retain their primacy, ensuring nan country’s magnetic propulsion successful nan luxury conception remains undiminished.

France’s striking summertime results, peculiarly successful nan luxury segment, uncover a decisive recalibration of traveler priorities, arsenic Paris, Nice, and Marseille now outshine Italy’s main cities successful this category.

Luxury Travel Trends and nan Role of GTC

In 2024, Global Travel Collection reported luxury income exceeding $2.3 billion, including astir 900 ultra-luxury itineraries priced supra $100,000. GTC’s analytics uncover that high-net-worth travelers progressively prosecute extraordinary, unsocial moments, translating into an unrelenting appetite for premium accommodation, bespoke touring, and bespoke services that expect nan blase expectations of able guests. The mean edifice complaint successful this conception has climbed to $1,400 nightly. As nan luxury assemblage expands, nan title betwixt France and Italy intensifies. Nonetheless, France’s relentless superior successful infrastructure, hospitality, and work mastery is yielding tangible dividends, peculiarly successful Paris, Nice, and Marseille.

The Future of Luxury Tourism successful France

France’s trajectory successful nan luxury tourism assemblage continues to bespeak some stableness and growth. While Paris retains its iconic allure, nan ascendance of destinations specified arsenic Nice and Marseille wrong luxury recreation indices signals a widening of nan luxury map, allowing visitors to acquisition premium hospitality successful some historical and coastal contexts. Together, their operation of five-star hotels, bespoke taste programmes, and exceptional earthy beauty ensures France’s competitiveness arsenic a preferred prime for discerning travelers.

The French tourism sector’s deliberate finance successful guest-oriented enhancements—tailored itineraries, outstanding concierge services, and nan creation of exclusive taste and recreational offerings—reinforces nan country’s position arsenic a benchmark for luxury travel. International visitors are frankincense met pinch an extended paper of elite experiences designed to resonate pinch nan refined preferences of modern luxury consumers.

Conclusion

The upsurge successful luxury edifice reservations and wide recreation activity recorded successful France for 2024 underscores its ascending domiciled successful nan world luxury tourism arena. Increased arrivals to Paris, Nice, and Marseille exemplify nan country’s multifaceted allure, which marries metropolitan sophistication pinch nan effortless charm of nan Mediterranean. For travelers whose expectations are group by nan highest standards of culture, gastronomy, and comfort, France continues to connection 1 of nan world’s astir compelling luxury tourism experiences.