Published on September 10, 2025
LOTTE Holdings, a awesome Japan-Korea company, conscionable kicked disconnected LOTTE HOTEL JAPAN, a large caller edifice scheme created pinch Korea’s Hotel LOTTE. The squad wants to build twenty caller hotels pinch four 1000 and 5 hunded rooms crossed Japan complete nan next 10 years. Their extremity is to alteration nan measurement premium recreation feels successful nan country.
During nan property convention held successful Tokyo, Genichi Tamatsuka, President and CEO of LOTTE Holdings, said that nan inaugural falls nether nan group’s ONE LOTTE strategy which intends to create synergies betwixt Japan and Korea. He remarked that processing nan edifice business arsenic a maturation assemblage was thing nan group should person done earlier.
Expansion into awesome destinations
LOTTE HOTEL JAPAN plans to attraction connected high-profile destinations for some leisure and business travel. The privilege cities for caller openings include Tokyo, Osaka and Okinawa, pinch different municipality and taste hubs specified as Sapporo, Fukuoka and Kanazawa also being considered arsenic campaigner locations.
Company officials emphasised that nan group intends to equilibrium flagship hotels successful premier metropolitan areas pinch resorts successful regions rich | successful tourism appeal. This strategy, they noted, would springiness world guests much choices while helping decentralise inbound tourism crossed various regions successful Japan.
Background of LOTTE Group successful hospitality
Hotel LOTTE, which has complete 50 years of history successful nan hospitality sector, presently operates 39 hotels pinch 14,135 rooms crossed 7 countries, including LOTTE City Hotel Kinshicho successful Tokyo and LOTTE Arai Resort successful Niigata. Its estimation has been built connected luxury service, beardown customer loyalty programmes and taste creation concepts aligned pinch its destinations.
The recently established LOTTE HOTEL JAPAN intends to fortify partnerships pinch spot owners, focusing not only connected nonstop operations but besides connected acting arsenic a guidance contractor.
According to Fukui Tomoya, President of LOTTE HOTEL JAPAN, nan group’s portfolio will target some business travellers seeking strategical locations and visitors wishing to immerse themselves successful Japanese culture.
A caller luxury marque for Japan
In summation to expanding its existing LOTTE marque hotels, nan group intends to present a new statement of mini luxury hotels with nightly rates ranging from 50,000 yen to 100,000 yen. This boutique-style marque will beryllium designed to meet nan increasing request for intimate, high-service properties appealing to able home and world travellers.
Jung Hosuck, CEO of Hotel LOTTE, noted that arsenic a world edifice operator, nan group would fortify its marque portfolio successful Japan by introducing experiences that blend local authenticity pinch world work standards.
Guest experiences and amenities planned
LOTTE HOTEL JAPAN has announced plans to equip early properties with amenities tailored for some leisure and business guests.
Facilities nether information include:
- Spacious luxury suites alongside modern business-class rooms.
- Gourmet eating pinch a attraction connected Japanese, Korean and world cuisines.
- Onsen-inspired wellness and spa areas for relaxation.
- Fitness centres and indoor swimming pools.
- Advanced business lounges and convention accommodation for firm clients.
- Cultural programmes specified arsenic beverage ceremonies, creation collaborations, and location culinary experiences to springiness travellers a consciousness of section immersion.
Executives noted that these features would beryllium cardinal to positioning LOTTE HOTEL JAPAN arsenic a premium gateway for travellers who request comfortableness while experiencing authentic Japanese culture.
A strategy for maturation and collaboration
LOTTE Holdings positioned this move arsenic portion of a broader model for cross-border collaboration. According to institution representatives, nan attraction will not conscionable beryllium successful processing luxury stays, but in building beardown ties pinch Japanese edifice owners and section communities, ensuring that nan description contributes to economical maturation successful location cities arsenic good arsenic successful metropolitan hubs.
The business exemplary is envisioned to springiness much opportunities to existing edifice owners successful Japan to align pinch a world brand, while besides enabling LOTTE to standard quickly without base each nan risks of nonstop ownership.
The bigger picture: Japan’s edifice marketplace dynamics
The timing aligns pinch a bid of description s by world edifice operators successful Japan. Recent developments from Hyatt, IHG, Hoshino Resorts, and Minor Hotels bespeak beardown assurance successful nan Japanese inbound recreation market, which continues to grow. Survey information has highlighted rising mean regular rates (ADR) crossed cardinal cities, pinch Kyoto, for instance, reaching a record-high ADR successful 2024.
LOTTE’s introduction signals heightened competition, peculiarly successful nan premium leisure and municipality luxury segments. Unlike immoderate operators, however, LOTTE has stressed that its hotels will incorporate local night-life, nutrient civilization and location craftsmanship into their hospitality model.
Looking ahead
Speaking astatine nan event, executives expressed optimism that LOTTE HOTEL JAPAN would person a long-lasting affirmative effect connected tourism. They suggested that successful an progressively competitory market, travellers were not simply looking for rooms, but for stories, culture, and authentic experiences.
As nan property convention concluded, Mr Tamatsuka reflected that nan description was some a strategical business move and a taste bridge: a measurement to link nan champion of Korea and Japan done hospitality. He hoped that LOTTE HOTEL JAPAN would springiness some Japanese and world travellers a spot that feels for illustration home, yet inspires them pinch caller discoveries.
The extremity is elemental but exciting: to move Japan’s astir vibrant spots from Tokyo’s sparkling skyscrapers to nan formation getaways of Okinawa, into one-of-a-kind hotels. For anyone visiting Japan, this coming decade is much than conscionable a committedness of caller beds to book; it’s an invitation to spot nan state successful relaxed, stylish, and genuinely authentic ways.