Löfbergs Ceo To Leave Coffee Group For Humble Hot Seat

Incoming Humble CEO Anders Fredriksson. Credit: Löfbergs/Robert Nygren

Anders Fredriksson, nan CEO of Swedish java business Löfbergs, is stepping down from his position to lead section FMCG group Humble.

Fredriksson, who has been astatine nan helm of family-owned Löfbergs since 2021, will subordinate Humble successful September.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to scope engaged professionals crossed 36 starring media platforms.

Find retired much

He will win Noel Abdayem, nan Humble laminitis who was appointed interim CEO successful October pursuing nan departure of Simon Petrén.

Abdayem will proceed arsenic acting caput until Fredriksson’s arrival, aft which he will move backmost to an operational domiciled wrong Humble.

“The strategical and structural activity will proceed arsenic planned until Anders assumes his position, and I look guardant to supporting Anders successful his role,” Abdayem said.

“I will proceed to beryllium profoundly progressive successful Humble Group, some operationally and arsenic a semipermanent shareholder.” 

Before joining Löfbergs, Fredriksson was CEO astatine dairy co-operative Norrmejerier and chemic institution SEKAB, some Swedish firms.

Founded successful 1906, Löfbergs began exporting successful 1993 and generates astir half of its income abroad. The institution besides operates successful Norway, Denmark, Finland, nan Baltic states and nan UK. It is besides investing successful Poland.

In 2024, Löfbergs reported turnover of SKr2.77bn ($294.3m) and an operating consequence of SKr104m, pinch 316 employees.

Humble encompasses astir 40 businesses successful food, nutrition and individual care, employing astir 1,200 people.

The group’s interests successful nutrient see confectionery, pinch a marque portfolio featuring Pandy, Wellibites, Pitstop and Bravokola. It is besides coming successful sports nutrition, bars and supplements.

Fredriksson said: “Humble Group has built a unsocial level by bringing together beardown entrepreneurs, companies and brands successful charismatic user categories. I americium looking guardant to taking nan adjacent steps successful institution improvement together pinch nan organisation, wherever we will simplify structures, fortify operational capacity and afloat realise nan imaginable of nan group’s standard and entrepreneurial strength.”

In 2025, Humble’s nett income grew organically by 7% to SKr8.1bn, though EBIT fell 31% to SKr249m. Net profit stood astatine SKr16m, down from SKR109m successful 2024.

In September, nan institution launched an “efficiency programme” to prevention astir SKr80m a year.