Latam Introduces Groundbreaking Ai Virtual Agent For Personalized Travel Planning: Here’s More You Should Know

Published on September 10, 2025

LATAM Airlines Group has unveiled a pioneering improvement successful nan Latin American aviation manufacture pinch nan motorboat of its caller artificial intelligence (AI) virtual agent. This innovative service, now disposable to each registered users, marks a important measurement successful enhancing nan recreation readying acquisition for LATAM’s passengers. The virtual supplier provides travelers pinch personalized recommendations, helping them research destinations, scheme activities, and book flights pinch ease, utilizing earthy language. This caller instrumentality is nan first of its benignant successful Latin America and has already made a beardown belief successful nan market.

A Revolutionary Approach to Travel Planning

The virtual supplier was launched successful beta shape successful April 2025 for Chile and has since expanded to Colombia, Peru, and Ecuador successful June 2025. This AI-powered solution is designed to thief passengers scheme their full journey—from discovering destinations based connected individual preferences to organizing activities and booking flights—making nan process much personalized and intuitive. The instrumentality is simply a portion of LATAM’s ongoing integer translator efforts, aimed astatine integrating precocious exertion into its operations to amended nan wide customer experience.

By interacting pinch nan agent, travelers tin easy entree accusation connected flights, pricing, dates, and moreover activities astatine their chosen destination. For example, users tin inquire questions for illustration “What is nan cheapest clip to alert to Miami successful January?” aliases “What are immoderate breathtaking things to do successful Cancun?”. The AI strategy processes nan information based connected past recreation history and offers personalized suggestions, making nan process smoother and faster.

The virtual supplier besides integrates miles-based pricing, allowing passengers to easy cheque flights disposable done their accumulated rewards. This development, powered by Generative AI and Google’s Vertex AI, allows for speedy responses and meticulous answers, ensuring a seamless and businesslike acquisition for LATAM customers.

Empowering Customers pinch Personalized Travel Solutions

LATAM’s preamble of nan AI virtual supplier is an illustration of really nan hose is utilizing artificial intelligence to meet nan increasing request for personalized services successful travel. Juliana Ríos, VP of Digital and IT astatine LATAM Airlines Group, emphasized nan value of this caller tool: “This task reflects nan guidance we are heading astatine LATAM, integrating artificial intelligence and digitalization arsenic halfway aspects of our work offering. It’s much than conscionable a technological tool—it’s portion of our committedness to amended nan passenger experience by delivering personalized, elemental solutions that meet existent needs.”

The virtual supplier is much than a basal accusation tool; it is designed to simplify analyzable recreation readying by offering suggestions and personalized itineraries. It tin respond to users’ circumstantial preferences and assistance them successful booking flights, helping LATAM support its position astatine nan forefront of integer translator successful nan hose industry. With multi-platform support, including a website, mobile app, and online recreation agents (OTAs), nan virtual adjunct integrates seamlessly into nan broader LATAM ecosystem.

A Growing Adoption Among Travelers

Since its beta launch, nan virtual supplier has seen awesome engagement from LATAM passengers. In nan first period alone, complete 52,000 people person interacted pinch nan tool, exploring features for illustration itinerary planning, flight pricing, and gathering destination insights. The astir often searched destinations during this play see Lima, Santiago, and Rio de Janeiro, reflecting LATAM’s beardown beingness successful South America and its increasing fame among travelers.

This early occurrence highlights really nan AI-powered supplier is resonating pinch travelers seeking much businesslike ways to scheme their trips. By simplifying nan process, LATAM is enabling customers to book their flights and scheme their journeys much easily, pinch nan added use of personalized recommendations and tailored suggestions.

Upcoming Enhancements and Expansion Plans

LATAM’s AI virtual supplier is not conscionable a one-time release; it is simply a merchandise that will proceed to evolve. The hose plans to further heighten nan tool’s capabilities by introducing accommodation recommendations astatine nan destination and incorporating voice interaction and image-based responses successful nan future. These multimodal capabilities will make nan instrumentality moreover much intuitive and user-friendly, providing travelers pinch a complete, immersive travel-planning experience.

Looking ahead, LATAM has plans to grow nan readiness of nan virtual supplier to Brazil and different regions, building connected nan momentum generated by nan first rollout. The hose intends to make nan instrumentality wide accessible crossed its full network, pinch an take target of 50% successful nan markets wherever it is deployed.

Collaboration pinch Google Engineers

The improvement of LATAM’s AI virtual supplier progressive adjacent collaboration pinch Google engineers, who worked alongside LATAM’s soul squad to bring nan solution to life successful conscionable 3 months. By leveraging Google’s cutting-edge technologies, including Gemini and Vertex AI, LATAM has created a level that not only responds to travelers’ inquiries but besides learns and improves complete clip based connected personification feedback and interactions.

LATAM’s expertise to create specified an precocious AI strategy successful specified a short play showcases its committedness to innovation. The strategy benefits from nan airline’s immense database of proprietary content, which, mixed pinch South America’s astir extended formation network, helps present accurate, applicable accusation to travelers.

Expanding nan Reach of LATAM’s Digital Experience

The preamble of nan virtual supplier is portion of LATAM’s broader strategy to expand its integer presence and supply much worth to its customers. By combining AI, big data, and machine learning, nan hose is making recreation much personalized, accessible, and user-friendly. This caller instrumentality not only streamlines nan customer travel but besides sets nan shape for early innovations successful nan hose industry.

As LATAM continues to grow its web and fortify its customer-centric services, nan virtual supplier will stay a cardinal constituent of nan airline’s integer translator strategy. With its expertise to simplify nan recreation readying process, LATAM is mounting a caller benchmark for personalized work successful nan aviation sector.