Published on September 13, 2025
The Akwaaba African Travel Market (ATTM) stands retired arsenic West Africa’s premier world recreation and tourism exhibition. Recognized for its committedness to fostering connections crossed various sectors, it continues to style nan scenery of intra-African travel, trade, and cultural exchange. The 21st version of this much-anticipated arena will return spot from September 14 to 16, 2025, astatine nan Eko Hotel and Suites successful Lagos, Nigeria.
Key Partnerships for nan 2025 Edition
This year’s arena is group to characteristic an awesome lineup of cardinal partners. Lagos State Government, Air Peace, Gambia, Wakanow, and Interswitch person been confirmed arsenic awesome stakeholders. Their engagement further underscores nan increasing value of nan arena successful nan African tourism and aviation industries. The strategical collaborations betwixt these players are expected to create a move level for showcasing Africa’s imaginable arsenic a starring world tourism destination.
A Hub for Africa’s Tourism, Aviation, and Hospitality Industries
The Akwaaba African Travel Market is positioned arsenic a important pouring cookware for nan tourism, aviation, and hospitality industries. With nan support of these cardinal partners, nan 21st version promises to supply valuable insights and opportunities for attendees. It will not only item nan richness of African tourism but besides service arsenic a springboard for fostering business connections and aviation partnerships crossed nan continent. The synergy betwixt awesome airlines, authorities entities, tourism boards, and backstage assemblage companies will reenforce Lagos’s position arsenic a hub for some aviation connectivity and tourism connected nan continent.
A Historic Event successful Africa’s Travel Calendar
One of nan standout features of this version of nan Akwaaba African Travel Market is its record-breaking nature. This year’s arena will big nan largest postulation of airlines seen astatine immoderate recreation accumulation successful Africa, making it a historical occasion. This milestone underscores nan increasing value of nan marketplace arsenic an aviation nexus successful nan region and provides airlines pinch unsocial opportunities for networking, collaboration, and description . The accumulation is expected to pull complete 3,000 participants, including representatives from tourism boards, airlines, hotels, travel agencies, insurance firms, logistics companies, and government representatives. Industry professionals and international buyers will besides beryllium successful attendance, reinforcing nan world value of nan event.
Exploring nan Event Schedule
Day 1: Sunday, September 14 – Exhibitions and Celebrations
The arena will footwear disconnected pinch an breathtaking lineup of activities. On Day One, nan accumulation halls will open, offering a divers showcase of products, services, and innovations successful nan recreation and tourism sectors. The charismatic grand opening ceremony will follow, marking nan general commencement of nan exhibition. Later successful nan day, 1 of nan event’s astir anticipated attractions, nan Jollof Rice War, will delight guests, adding a nosy taste flair to nan proceedings. The time will reason pinch nan Top 100 Hotel Awards and nan prestigious Travellers Awards, celebrating excellence successful nan African hospitality and tourism sectors.
Day 2: Monday, September 15 – B2B Sessions and Specialized Conferences
Monday, September 15, will attraction connected much specialized events. In summation to continuing nan exhibition, a bid of B2B sessions will let participants to web and talk imaginable partnerships. Various country days and product launches will beryllium held, providing a level for destinations and companies to item their offerings. In position of conferences, domestic tourism will return halfway shape nether nan African Tourism Conference, which will beryllium followed by nan Women successful Tourism Conference. The time will culminate successful nan Africa Travel 100 Awards and an exclusive East African Cocktail Evening, offering some nickname and networking opportunities for manufacture leaders.
Day 3: Tuesday, September 16 – Business-Focused Conferences
The last day, Tuesday, September 16, will halfway astir nan business broadside of travel, pinch a bid of conferences aimed astatine addressing manufacture challenges and opportunities. The Insurance Conference will return spot successful nan morning, focusing connected trends and developments successful recreation insurance. At midday, nan Cargo and Export Conference will delve into nan logistics and aerial cargo sectors, creating a abstraction for meaningful discussions connected nan early of cargo carrier successful Africa. The time will reason pinch nan Youth Tourism Conference, a forward-thinking arena aimed astatine engaging nan adjacent procreation of tourism professionals. The accumulation will stay unfastened passim nan day, ensuring that each attendees person ample opportunity to web and research nan latest developments successful nan recreation industry.
Strengthening Africa’s Position successful Global Tourism
Since its inception, Akwaaba has been instrumental successful enhancing Africa’s visibility connected nan world tourism map. The arena continues to beryllium a captious level for networking, business development, cultural promotion, and knowledge exchange. Over nan years, Akwaaba has expanded its reach, attracting information from cardinal African destinations, world travel brands, and manufacture stakeholders. As a result, it has played a important domiciled successful driving nan maturation of nan African tourism manufacture and promoting nan continent arsenic a thriving recreation destination.
A Key Event for Africa’s Future
Looking ahead, nan 21st version of nan Akwaaba African Travel Market promises to further fortify Lagos’s position arsenic a starring tourism and business hub successful Africa. By fostering partnerships and promoting collaboration among stakeholders successful nan tourism, aviation, and hospitality sectors, this year’s arena will lend to nan region’s economical improvement and thief position Africa arsenic nan world’s adjacent tourism frontier. The 2025 version promises to beryllium 1 of nan astir memorable and impactful yet, delivering a wealthiness of opportunities for those progressive successful nan African recreation and tourism industries.