La Zenia Boulevard: An Interview With Cristina Ros

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Zenia Boulevard celebrates 13 years arsenic 1 of nan astir iconic shopping centers connected nan Costa Blanca. How would you picture nan center’s existent positioning successful nan region’s unit landscape?
Zenia Boulevard has established itself arsenic a benchmark for shopping and leisure successful nan area. Not only because of its size and variety—with complete 160 stores—but besides for nan acquisition it offers each visitor. We are an open, welcoming, Mediterranean-style centre, which has allowed america to link pinch residents, tourists, and families who take america arsenic a gathering point.

Over nan years, nan centre has welcomed millions of visitors. How has ft postulation evolved, and what type of customer visits you astir often today?
Foot postulation has grown steadily, and successful 2024 we reached complete 15 cardinal visitors, particularly during nan summertime months. Today, we invited a very divers audience: locals, world residents, nationalist and overseas tourists. That mix, which we love, pushes america to beryllium move and to perpetually accommodate our offerings and communication.

This year, Zenia Boulevard celebrates its 13th anniversary. How will you commemorate this typical juncture pinch your visitors?
We’re very excited astir nan 13th day ceremony of Zenia Boulevard, which will return spot connected September 27. We’ve prepared a typical time afloat of activities for each ages, designed truthful our visitors tin bask nan arena arsenic a existent celebration.

Starting astatine 10:00 AM, we’ll connection a free meal successful Plaza Mayor for Loyalty Club members. At 2:00 PM, we’ll service a elephantine pizza astatine Puerta del Mar Menor, pinch complete 500 free slices.

At 5:00 PM, we’ll big nan “Chronometer 13” game, wherever participants tin triumph a €150 gift paper if they extremity nan timer astatine nan nonstop second. Throughout nan day, visitors who coming receipts complete €50 tin speech them for exclusive gifts, specified arsenic a commemorative mug. To adjacent nan day, astatine 7:00 PM, we’ll surface nan movie Greaseon a elephantine screen, accompanied by a unrecorded philharmonic capacity and free popcorn for each attendees.

The afloat programme is disposable connected our website, and we promote everyone to cheque it retired and subordinate america successful celebrating this typical day. We want nan day to beryllium a shared experience, afloat of music, flavour, and fun.

Zenia Boulevard offers a wide assortment of unit and leisure options. What criteria do you travel erstwhile incorporating caller brands and experiences into nan center?
We look for brands that adhd value, link pinch our audience, and complement nan Zenia Boulevard experience. We besides attraction connected unsocial experiences, specified arsenic themed events, taste activations, and gastronomic proposals that let america to spell beyond accepted shopping.

Sustainability is an progressively important taxable crossed each sectors. What initiatives has Zenia Boulevard implemented to go a much environmentally responsible center?
At Zenia Boulevard, we judge that caring for nan satellite is portion of our work arsenic a shopping center. That’s why we’ve launched respective actual actions to trim our biology effect and amended nan acquisition for our visitors. We were nan first shopping halfway successful nan Valencian Community to measurement our c emissions, which allows america to make much responsible decisions and move toward a much sustainable model.

We besides clasp certifications that validate our commitment, specified arsenic ISO 14001 and BREEAM, and complete 30% of our power comes from renewable sources.

We activity connected h2o conservation, discarded management, and sustainable mobility, pinch motorcycle stations and adapted signage. Socially, we connection Dog Friendly spaces, Spanish classes, lockers for tourists, and accessible restrooms. A awesome illustration of our committedness to nan situation and nan manufacture is nan Greenwalk Awards, which we shape successful October. This arena rewards sustainable initiatives successful nan manner world and intends to animate much responsible and conscious ways of creating.

In a world wherever user behaviour is perpetually changing, really does Zenia Boulevard accommodate to caller depletion habits and customer expectations?

We perceive closely. We analyse trends, stitchery feedback, and activity pinch specialised teams successful invention and marketing. The cardinal is to connection memorable, personalised experiences that align pinch what today’s customer is looking for: convenience, affectional connection, and added value.

Looking ahead… What challenges and opportunities do you spot for Zenia Boulevard successful nan coming years? What tin we expect from this caller chapter?

The situation is to proceed being different and to support astonishing our customers. We’re committed to digitalisation, sustainability, and organization building. We want Zenia Boulevard to stay a spot wherever things happen—where group meet, enjoy,

and unrecorded unsocial experiences. And of course, to proceed increasing alongside nan Costa Blanca.