Kepak group Snaps Up New World Foods Europe From Valeo Foods 

Brian Farrell, CEO of Kepak’s nutrient division. Credit: Kepak Food Group

Irish nutrient elephantine Kepak Group has acquired nutrient snacks shaper New World Foods Europe (NWFE) from Valeo Foods Group.

Financial specifications of nan woody were undisclosed.

The woody includes nan Freshers Foods brand, its merchandise lines and Valeo’s 2 manufacturing locations successful Wigan and York.

In a statement, Kepak said nan acquisition marked a “significant milestone” successful its “strategy to fortify its beingness successful nan high-protein snacking and food-to-go categories”.

According to nan Ireland-based nutrient producer, these segments person seen “sustained growth” successful some nan UK and world markets.

The recently acquired NWFE adds “a complementary range” of equipment to Kepak’s portfolio, it said. These see nan brands Kings, Wild West, and Cruga, “which align pinch increasing user request for convenient and nutritious snacking options”.

CEO of Kepak Foods Division, Brian Farrell said nan acquisition of NWFE “enhances our capabilities successful nan ambient snacking class and adds a beardown suite of established brands to our portfolio.

“It supports our continued maturation successful some nan UK and world markets, peculiarly crossed nan convenience and food-to-go channels. It’s very overmuch business arsenic accustomed for some companies and our partners arsenic we commencement a phased integration process.”

Valeo Foods bought NWFE successful 2021 from nan Australia-based FMCG entrepreneur Tony Quinn for an undisclosed amount.

The news follows Valeo Foods’ acquisition earlier this period of Melegatti 1894, an Italian shaper of panettone, pandoro, and croissants.  

CEO of Valeo Foods Group, Ronald Kers said: “We are assured that Kepak Group is nan correct partner to lead New World Foods Europe into its adjacent section and unlock its afloat potential.

“We are pleased that they are transitioning to different outstanding institution wherever they will person nan attraction and resources to grow.

“On behalf of Valeo Foods, I want to convey nan galore labor who supported New World Foods and person contributed to nan spot of its brands,” Kers said.

“We admit their passion and committedness to New World Foods Europe and to Valeo Foods Group. These talented individuals are going to a awesome organisation successful Kepak, wherever they undoubtedly will thrive.”