Published on August 22, 2025
Kazakhstan is moving to fortify tourism ties pinch Sabah, drawn by nan state’s exceptional estimation for eco-friendly, community-driven, and culturally immersive recreation experiences. This inaugural reflects Kazakhstan’s strategy to grow outbound tourism and supply its citizens pinch unsocial destinations that harvester earthy beauty, adventure, and authentic taste encounters. Sabah, pinch its pristine islands, rich | biodiversity, vibrant section communities, and divers culinary and taste offerings, presents an perfect lucifer for Kazakh travellers seeking some relaxation and meaningful experiences. The projected business promises not only to showcase Sabah to a broader Central Asian assemblage but besides to foster knowledge exchange, agrarian tourism development, and associated promotional activities that use some regions.
Kazakhstan has signaled a beardown liking successful forging tourism partnerships pinch Sabah, captivated by nan state’s well-established estimation for sustainable, eco-friendly, and community-driven recreation experiences. This emerging collaboration intends to bring nan 2 regions person together, leveraging Sabah’s divers attractions and Kazakhstan’s increasing outbound tourism market.
The speech began during a caller gathering betwixt Datuk Joniston Bangkuai, Sabah’s State Assistant Minister of Tourism, Culture and Environment and Chairman of nan Sabah Tourism Board (STB), and Kazakhstan’s Ambassador to Malaysia, Bulat Sugurbayez. The discussions focused connected building robust tourism and taste ties, including imaginable associated promotional initiatives that would nexus Sabah Tourism Board pinch starring Kazakh circuit operators.
The gathering besides welcomed Kazakh Embassy Second Secretary Akmaral Belgibekova, STB Deputy Chief Executive Officer Tay Shu Lan, and different elder officials from Sabah’s tourism sector. The beingness of these officials underscored nan value some sides spot connected nurturing semipermanent tourism practice and taste speech programs.
During nan discussions, Ambassador Sugurbayez shared plans to bring a awesome Kazakh Concert to Sabah successful mid-October. These performances are expected to beryllium staged astatine salient tourer sites crossed nan state, drafting attraction not only from locals but besides world audiences. Importantly, nan events will beryllium broadcast connected Kazakhstan National TV, giving Kazakh viewers an immersive glimpse of Sabah’s attractions and lifestyle, and positioning nan authorities arsenic a desirable recreation destination for Kazakh travellers.
Beyond intermezo initiatives, some sides explored opportunities for exchanging knowledge and expertise successful areas specified arsenic agrarian tourism, nature-based travel, taste experiences, and escapade tourism. Ambassador Sugurbayez emphasized that Sabah’s islands, marine biodiversity, diving hotspots, culinary offerings, and taste diverseness make it a peculiarly appealing destination for Kazakh travellers, who progressively activity unsocial and authentic recreation experiences abroad.
Discussions besides included imaginable collaboration pinch Sabah’s agrarian communities. Datuk Joniston highlighted that some Sabah and Kazakhstan stock a rich | practice of nomadic and village-based traditions, offering a earthy instauration for learning from 1 different successful nan improvement of agrarian tourism. By fostering community-based tourism, some regions could create sustainable models that use section populations while preserving taste authenticity.
Joniston expressed beardown support for nan initiative, noting that Sabah remains unfastened to partnerships that heighten communal tourism growth. “We spot tremendous opportunities successful building connections pinch Kazakhstan,” he remarked. “By moving together, we tin create innovative tourism programs that supply enriching experiences for visitors while empowering our agrarian communities.”
Recent tourism information suggests that Sabah has a promising marketplace among Kazakh travellers. Between January and May 2025, much than 20,000 Kazakh nationals visited Malaysia, pinch a important number choosing Langkawi arsenic their destination. This upward inclination highlights nan imaginable for Sabah to go a cardinal prime for Kazakh visitors seeking divers experiences, from land escapes and escapade activities to taste immersion and culinary exploration.
Officials from some sides besides discussed early plans for trading campaigns and speech programs that could see familiarization trips for Kazakh circuit operators to Sabah. Such initiatives would let operators to acquisition first-hand nan state’s tourism offerings, enabling them to amended beforehand Sabah to their clients and audiences backmost home.
The projected business reflects Sabah’s broader strategy of expanding its tourism footprint internationally. By engaging emerging markets for illustration Kazakhstan, nan authorities seeks to diversify its visitant guidelines and fortify its estimation arsenic a world-class destination for eco, adventure, and taste tourism.
In summation to tourism promotion, nan collaboration whitethorn widen to taste and acquisition exchanges. By showcasing accepted arts, crafts, and performances, some Sabah and Kazakhstan purpose to foster communal knowing and appreciation betwixt their peoples. The integration of civilization and tourism tin create holistic recreation experiences that resonate pinch modern travellers seeking authenticity and connection.
Kazakhstan is forging tourism ties pinch Sabah, drawn by its eco-friendly, cultural, and escapade experiences, aiming to pull Kazakh travellers and boost communal tourism growth.
With these initiatives, Sabah positions itself not only arsenic a scenic and adventure-filled destination but besides arsenic a forward-thinking region keen to build sustainable tourism models successful business pinch world allies. Kazakhstan’s liking marks a promising measurement toward strengthening ties and opening caller avenues for visitors from Central Asia, offering some regions a chance to turn their tourism sectors while celebrating their unsocial taste identities.