John Lee Aims To Boost Horse Racing Tourism In Hong Kong, Promoting Sha Tin Racecourse As A New Key Attraction For Global Visitors

Published on September 7, 2025

According to Chief Executive Jon Lee, Horse Racing should beryllium promoted to pull much visitors to Hong Kong. Speaking astatine a play opening astatine nan Sha Tin Racecourse connected Sunday, Lee emphasized nan domiciled equine racing plays successful nan wide tourism of Hong Kong and urged nan creation of recreation itineraries that merge Hong Kong’s unsocial worth propositions and equine racing. With an expanding attraction span to sports tourism, Lee’s ideas and propositions tin surely thief put Hong Kong connected nan racing representation successful nan world.

Sha Tin Racecourse: The Heart of Hong Kong’s Racing Tradition
Sha Tin Racecourse, 1 of Hong Kong’s astir iconic sports venues, has agelong been a hub for equine racing fans. Each year, nan racecourse hosts a wide assortment of prestigious races, drafting some section spectators and world visitors. The city’s horse-racing civilization dates backmost to nan 19th century, making it a captious portion of Hong Kong’s heritage.

The season-opening arena astatine Sha Tin connected Sunday marked nan commencement of nan caller racing play and was attended by a scope of dignitaries, including John Lee. His beingness astatine nan arena underscored nan government’s committedness to supporting nan Jockey Club successful promoting equine racing arsenic a tourism tie for visitors to nan city. The arena itself was a colorful ceremony of Hong Kong’s racing legacy, featuring vibrant ceremonies, performances, and, of course, thrilling races that captivated nan audience.

A Collaborative Effort to Promote Sports Tourism
John Lee’s comments connected societal media pursuing nan arena emphasized nan value of collaboration betwixt nan Hong Kong Tourism Board(HKTB) . and nan Hong Kong Jockey Club. Lee expressed his hopes that nan 2 organizations would proceed to activity intimately together to create tourism experiences centered astir equine racing. He believes that these experiences would not only heighten nan city’s tourism offerings but besides pull much visitors willing successful sports tourism.

Hong Kong has a beardown estimation for being a awesome hub of entertainment, shopping, and culture, but Lee’s imagination suggests that sports tourism, particularly equine racing, could go an integral portion of nan city’s tourism industry. Lee’s connection comes successful nan aftermath of a world inclination successful which sports events and experiences are becoming progressively celebrated among tourists. Cities specified arsenic Melbourne, New York, and Dubai person seen nan worth of sports tourism turn exponentially successful caller years, and Hong Kong is now eager to pat into that market.

High-Quality Tour Packages Featuring Horse Racing
A cardinal portion of Lee’s inaugural is his telephone for nan recreation manufacture to creation high-quality circuit packages that characteristic equine racing arsenic a cardinal element. These packages would springiness visitors nan chance to acquisition Hong Kong’s rich | horse-racing history, which is profoundly intertwined pinch nan city’s taste identity. The thought is to create bespoke packages that connection visitors not only nan excitement of title time but besides immersive experiences, specified arsenic exclusive entree to behind-the-scenes areas of nan racecourse, backstage viewings, and meetings pinch jockeys and trainers.

In summation to races, visitors would beryllium capable to research nan surrounding areas of Sha Tin, which boasts immoderate of Hong Kong’s champion attractions, including beautiful parks, temples, and scenic spots. These circuit packages would purpose to connection visitors a complete Hong Kong experience, blending sports, culture, and history into 1 breathtaking and memorable journey.

By showcasing nan history and modern-day allure of Hong Kong’s horse-racing scene, these packages will supply travelers pinch an opportunity to summation deeper insights into 1 of nan city’s astir beloved pastimes. Moreover, this attack offers thing for a divers scope of tourists, from equine racing enthusiasts to those who simply want to acquisition a unsocial portion of Hong Kong’s taste landscape.

Attracting International Tourists for Race Days and Themed Events
Hong Kong’s equine racing manufacture has ever attracted world attention, particularly connected awesome title days for illustration nan Hong Kong International Races, which tie participants from astir nan world. With Lee’s push to create sports tourism, nan metropolis is looking to grow its entreaty to world visitors by offering unsocial experiences tied to these events. The authorities and nan Jockey Club are moving together to create typical title days, performances, and themed events that will not only entreaty to dedicated racing fans but besides entice broader world audiences.

The Hong Kong International Races, often referred to arsenic nan “Turf World Championship,” is 1 of nan richest and astir prestigious equine racing events successful nan world. The arena features top-tier horses and jockeys from countries for illustration nan United States, Europe, and Japan, and has agelong been a awesome tie for world visitors. By promoting this and different cardinal events arsenic portion of a larger sports tourism experience, Hong Kong intends to summation its visibility successful nan world sports tourism market.

In summation to nan races themselves, themed events and performances astatine nan racecourses will adhd a furniture of entertainment, ensuring that moreover those who whitethorn not beryllium arsenic acquainted pinch equine racing tin bask nan spectacle. These events could see taste performances, manner shows, and exclusive dinners pinch celebrities and high-profile figures from nan world of sports and entertainment.

The Economic Impact of Sports Tourism
Promoting sports tourism done events for illustration equine racing has nan imaginable to bring important economical benefits to Hong Kong. By attracting world visitors to nan city, Lee’s inaugural could boost spending connected hotels, restaurants, transportation, and different sectors of nan section economy. Moreover, arsenic sports tourism grows successful popularity, it could promote further finance successful Hong Kong’s tourism infrastructure, starring to occupation creation and accrued tourism-related revenue.

In addition, sports tourism tends to person a longer-term effect connected a city’s world profile. By establishing Hong Kong arsenic a cardinal destination for world sporting events, nan metropolis could not only pull much visitors for equine racing but besides unfastened doors for different types of sports tourism, including events successful tennis, rugby, and motorsports.

A Look Futuristic Hong Kong Sporting Events Tourism

Horse racing arsenic a portion of Hong Kong tourism will align good pinch John Lee’s plans for nan improvement of sports successful Hong Kong. Having collaborated pinch nan Hong Kong Tourism Board , Hong Kong Jockey Club integrated equine racing into nan tourism portfolio of Hong Kong. This will further heighten nan estimation of nan state arsenic a apical tourism destination. Hong Kong will supply visitors pinch exceptional services to beforehand nan sports civilization of nan city. Apart from nan awesome racing events, nan Jockey Club offers phenomenal Race Day experiences for tourists. The promotional offers will besides pull visitors from each parts of nan globe who wish to bask nan history and excitement of nan sport.