Jelena Kezika Appointed Vice President Of Strategy At Global Hotel Alliance

Thursday, July 24, 2025

Global Hotel Alliance (GHA), nan world’s largest confederation of independent edifice brands, has announced nan assignment of Jelena Kezika arsenic its caller Vice President of Strategy. Kezika, a highly accomplished business strategist, has been pinch GHA since 2013 and has played an instrumental domiciled successful shaping nan company’s maturation trajectory. Her caller domiciled marks an breathtaking section for nan company, arsenic she will proceed to innovate and thrust caller strategies to turn GHA’s partnerships and grow nan scope of its award-winning loyalty programme, GHA DISCOVERY.

This strategical assignment comes astatine a clip of accelerated maturation for GHA, arsenic nan institution continues to fortify its position successful nan recreation and hospitality industry. In her role, Kezika will attraction connected processing and implementing caller strategies that will further thrust personnel acquisition, engagement, and cross-brand revenue. With her heavy knowledge of GHA’s operations and committedness to excellence, she is poised to lead nan institution done nan adjacent shape of description , some successful position of caller partnerships and nan continued occurrence of nan loyalty ecosystem.

A Proven Leader successful Loyalty Programme Innovation

Jelena Kezika has been a cardinal unit down nan improvement of GHA DISCOVERY, nan loyalty programme that has go a cornerstone of nan company’s success. Her expertise to conceptualise and instrumentality strategical initiatives has resulted successful important growth, some successful position of personnel acquisition and retention. By focusing connected enhancing personnel engagement, Kezika has helped thrust nan commercialized occurrence of GHA hotels, making nan programme 1 of nan astir innovative and valuable successful nan industry.

Her expertise successful loyalty programme guidance and cross-brand gross procreation has allowed GHA to stay competitory successful a crowded market. Kezika’s innovative attack to nan programme has not only made it a instrumentality for customer loyalty but besides a important driver of business for nan edifice brands wrong nan alliance. Her activity has helped guarantee that GHA DISCOVERY remains a apical prime for predominant travelers, offering a unsocial and rewarding acquisition that sets it isolated from different loyalty programmes successful nan industry.

Championing Sustainability and Corporate Responsibility

In summation to her activity pinch nan loyalty programme, Jelena Kezika has played a cardinal domiciled successful driving GHA’s sustainability efforts. She has been instrumental successful fostering a civilization of firm work wrong nan organisation, helping to guarantee that sustainability and ethical practices stay astatine nan forefront of GHA’s operations. As nan Vice President of Strategy, Kezika will proceed to champion these values, ensuring that GHA’s maturation and occurrence align pinch its committedness to biology and societal responsibility.

GHA’s sustainability initiatives person been a cardinal facet successful attracting caller partners to nan alliance, arsenic much companies look to align themselves pinch brands that prioritise biology effect and firm responsibility. With Kezika astatine nan helm, GHA’s sustainability strategy will proceed to evolve, driving affirmative alteration wrong nan hospitality manufacture while maintaining nan company’s competitory edge.

The Rise of Female Leadership astatine GHA

Global Hotel Alliance stands retired arsenic a leader successful promoting female practice wrong nan hospitality industry. With women making up astir two-thirds of nan full workforce and 60% of nan activity team, GHA has go a exemplary for diverseness and inclusion successful nan workplace. Jelena Kezika’s assignment arsenic Vice President of Strategy further strengthens this committedness to female leadership, arsenic she joins a increasing number of women successful elder roles wrong nan organisation.

This attraction connected gender equality is not only a testament to GHA’s values but besides reflects a broader manufacture inclination of expanding female practice successful activity positions. By championing diversity, GHA continues to group an illustration for different companies successful nan hospitality assemblage and beyond, showing that a committedness to inclusivity and equality tin thrust occurrence and innovation.

Expanding GHA’s Partnerships and Global Reach

As GHA continues to grow, caller partnerships and alliances are cardinal to expanding nan scope of its loyalty programme and expanding marque visibility. In 2025, respective caller edifice brands, including Cinnamon Hotels successful Sri Lanka, Sunway successful Malaysia, and Rotana successful nan UAE, person joined nan GHA network, adding to nan diverseness and spot of nan alliance. These caller additions reenforce GHA’s committedness to providing guests pinch a wide scope of exceptional edifice experiences crossed nan globe.

With Jelena Kezika’s leadership, GHA is well-positioned to build connected this momentum, further expanding its portfolio and enhancing nan worth it offers to its members. As nan Vice President of Strategy, Kezika will play a cardinal domiciled successful driving this description , forging caller partnerships, and continuing to innovate nan loyalty programme to meet nan needs of today’s travelers.

Looking Ahead: A Bright Future for GHA

The assignment of Jelena Kezika arsenic Vice President of Strategy signals a agleam early for Global Hotel Alliance. With her expertise successful loyalty programme management, business strategy, and sustainability, Kezika is group to lead GHA done its adjacent shape of growth. As nan hospitality manufacture continues to evolve, GHA’s attraction connected innovation, sustainability, and customer engagement will guarantee that nan institution remains astatine nan forefront of nan industry.

Under Kezika’s leadership, GHA will proceed to fortify its position arsenic nan world’s largest confederation of independent edifice brands, providing its members pinch exceptional rewards and experiences while driving maturation for its partner brands. With an breathtaking roadmap ahead, nan early of GHA looks promising, and Jelena Kezika is nan perfect leader to guideline nan institution toward continued success.