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Kooee! was co-launched successful 2015 by Shaun Malligan and produces “natural” beef and chickenhearted jerky snacks.
Credit: Jack Link’s Asia Pacific/LinkedIn.
Meat snacks shaper Jack Link’s has acquired Kooee! All Natural Snacks successful Australia via nan US company’s Asia-Pacific business unit.
Financial position were not disclosed successful abstracted notices posted connected LinkedIn by Jack Link’s and Kooee!
Jack Link’s said Kooee! will go portion of Link Foods APAC.
Shannon O’Connell, managing head of Jack Link’s Asia Pacific, said: “Kooee! has built a marque that perfectly aligns pinch nan measurement consumers are choosing to snack coming – natural, precocious successful protein, and made pinch integrity.
“Their committedness to value and cleanable ingredients is unmatched, and we spot this arsenic a powerful summation to our increasing portfolio successful APAC.”
O’Connell added successful her ain individual station connected nan societal media tract that nan Kooee! acquisition “enhances our position successful nan better-for-you class and opens caller world channels and user segments”.
Kooee! was co-launched successful 2015 by Shaun Malligan and produces “natural” beef and chickenhearted jerky snacks. It is based successful Launceston, Tasmania.
Jack Link’s listed Australian retailers Woolworths and Coles arsenic stockists of nan products, while Dan Murphy’s, On The Run and Harris Farm were identified by Kooee!
Malligan shared connected LinkedIn that pinch his co-founders Arianna and Jamie Stearns, Kooee! first established a accumulation installation successful Launceston and began trading astatine section markets.
He added that nan marque had received support from nan Chobani Australia Incubator programme and different akin organisation successful Australia, Farmers2Founders.
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Malligan said: “The early years were tough. Few understood why Australia needed a patient nutrient snack. But we had help: from nan Chobani Australia Incubator, Farmers2Founders, chap nutrient founders, and our families.”
Kooee! besides had a US business but that was unopen down successful 2017 and Malligan moved backmost to Sydney to attraction connected Australian operations, nan co-founder said.
Jack Link’s successful Asia Pacific added successful its station that “from a humble stall astatine nan Launceston farmers’ marketplace to nationalist distribution”, Kooee! has “redefined nan class pinch organic, grass-fed beef snacks”.
Meanwhile, Wisconsin-based Jack Link’s expanded its ain portfolio successful 2020 pinch nan acquisition of Golden Island Jerky from US adjacent Tyson Foods.
As good arsenic its namesake jerky line, nan portfolio besides includes Local Legends, Lorissa’s Kitchen, Matador and Peperami, a marque acquired from Unilever. Outside nan US, its products are disposable successful New Zealand, Japan and South Korea, according to nan company’s LinkedIn file.
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