Italy Sets A New Standard For Luxury River Cruising With The Exclusive Launch Of Viva Unique, Offering Unmatched Elegance And Cultural Richness On The Po River And Venetian Lagoon

Published on September 22, 2025

Italy is redefining nan world of stream cruising pinch nan groundbreaking preamble of VIVA UNIQUE, a luxury alloy that promises to group a caller benchmark for exclusive, immersive recreation experiences. This stunning caller vessel offers much than conscionable a cruise; it delivers an unparalleled travel done Italy’s astir iconic and hidden gems, including nan serene Po River and nan picturesque Venetian Lagoon. With its accent connected opulence, personalized service, and taste authenticity, VIVA UNIQUE is tailored for discerning travelers who activity a blase yet friendly exploration of Italy’s rich | heritage, breathtaking landscapes, and world-renowned cuisine. The operation of stylish design, exceptional amenities, and meticulously curated itineraries ensures that each facet of nan voyage offers guests nan luxury, comfort, and unsocial experiences they crave, each while immersing them successful nan charm and allure of Italy.

VIVA Cruises, a starring European stream cruise operator, has announced nan motorboat of its newest vessel, VIVA UNIQUE, marking nan 2nd vessel nether nan exclusive VIVA Boutique brand. Set to statesman operations successful May 2027, VIVA UNIQUE promises to redefine luxury stream cruising, offering an immersive, stylish acquisition on Italy’s enchanting River Po and nan Venetian Lagoon.

A New Era successful Boutique River Cruising

VIVA Cruises intends to supply a unique and blase cruise offering pinch nan debut of VIVA UNIQUE. This caller alloy will connection guests seven-night themed voyages, starting astatine £2,350 per personification for cruise-only bookings. Each itinerary is cautiously curated to blend Italy’s renowned landmarks pinch lesser-known yet arsenic captivating destinations, ensuring a travel that highlights some nan celebrated and nan hidden treasures of this stunning region. Key stops connected nan itinerary will include:

• Venice: Enjoy ample clip to research nan city’s canals, historical buildings, and vibrant taste offerings.
• Mazzorbo Burano: Explore nan colorful island, pinch nan action to sojourn adjacent Murano and Torcello.
• Chioggia: Discover this charming and historical sportfishing town, often called “Little Venice.”
• Polesella: Enjoy optional time trips to taste and historical hubs for illustration Verona aliases Bologna.
• Taglio Di Po: Experience nan UNESCO-listed Po Delta, a haven for quality enthusiasts.
• Cremona: Immerse yourself successful nan town’s world-famous violin-making traditions.
• Mantua: Visit this picturesque town, celebrated for its lakes and Renaissance architecture.

Crafting a Journey of Elegance and Style

Designed to embody nan VIVA Boutique philosophy, VIVA UNIQUE is nan epitome of refined luxury and Italian charm. The alloy combines modern creation pinch nan principle of Italy’s Dolce Vita, offering guests a cruise acquisition that is some chic and comfortable. The vessel features a action of eating options that showcase Italy’s culinary excellence, including:

• MOMENTS: A good eating edifice offering seasonal Italian dishes prepared pinch nan finest ingredients.
• Trattoria: A laid-back eatery serving Mediterranean-style cuisine successful a relaxed atmosphere.
• Riverside: A much casual world edifice offering location specialties and panoramic views of nan Venetian Lagoon.

The onboard acquisition is further elevated pinch a scope of luxurious amenities. Over half of nan cabins connected VIVA UNIQUE are suites, including nan brand-new Unique Suites, which supply up to 30 quadrate meters of space, ensuring comfortableness and privacy. Guests tin besides bask entree to a wellness center, a fittingness room, and a sun platform pinch a panoramic excavation offering breathtaking views of nan Venetian Lagoon.

Personalized Service for Every Guest

VIVA UNIQUE takes personalization to nan adjacent level, offering tailored services depending connected nan type of compartment booked. Guests will acquisition an array of bespoke services to heighten their journey:

• Twin Cabins & Junior Suites: Enjoy a VIVA Boutique gift, entree to themed excursions, and complimentary laundry service.
• Suites: Benefit from privilege embarkation, a invited aperitif, and airdrome transfers from Venice.
• Unique Suites: Guests staying successful these exclusive suites will person an in-suite breakfast, seasonal treats, privilege dining, a backstage captain’s aperitif, and different unsocial suite experiences.

The dedication to providing personalized services ensures that each guest’s acquisition aboard VIVA UNIQUE will beryllium some memorable and exceptional.

Expanding nan VIVA Cruises Portfolio

The preamble of VIVA UNIQUE marks a strategical description for VIVA Cruises into nan Italian stream cruise market. With an expanding request for unique, slow-travel experiences that blend luxury and taste immersion, this caller alloy is group to cater to nan increasing liking successful niche cruise offerings. All VIVA UNIQUE sailings will see nan brand’s VIVA All-Inclusive package, which enhances nan impermanent acquisition pinch precocious tea, afloat board, premium beverages, minibar, beauty products, Wi-Fi, and gratuities.

This motorboat besides opens up a caller class for circuit operators, recreation agents, and Destination Management Companies (DMCs). The intimate, small-ship acquisition connected VIVA UNIQUE is cleanable for high-net-worth individuals, culinary connoisseurs, and culture-driven travelers seeking a blend of luxury and authenticity. The ship’s cautiously curated itineraries done immoderate of Italy’s astir iconic and picturesque locations make it a compelling action for those looking for much than conscionable a cruise but an enriching, personalized journey.

Italy is redefining stream cruising pinch nan motorboat of VIVA UNIQUE, a luxury alloy offering an exclusive, immersive travel done nan Po River and Venetian Lagoon. Combining opulence, personalized service, and authentic taste experiences, it promises an unparalleled exploration of Italy’s rich | practice and stunning landscapes.

The Future of River Cruising

With nan preamble of VIVA UNIQUE, VIVA Cruises is mounting a caller modular for luxury stream cruising successful Europe. By combining stunning locations, top-tier dining, and highly personalized services, nan alloy offers an unparalleled stream cruise acquisition successful 1 of nan astir captivating regions of Italy. As nan request for intimate, high-end recreation continues to rise, VIVA UNIQUE promises to meet nan expectations of travelers seeking a sophisticated, authentic, and memorable journey.

For those eager to research Italy’s taste and earthy beauty from nan comfortableness of an exclusive stream cruise, VIVA UNIQUE represents a caller sky successful luxurious, boutique travel. Whether it’s nan art, history, cuisine, aliases nan timeless charm of Italy, guests aboard VIVA UNIQUE will find themselves immersed successful a cruise acquisition dissimilar immoderate other. With its attraction connected quality, luxury, and unforgettable destinations, VIVA UNIQUE is group to go a standout successful nan stream cruising world erstwhile it sets sail successful 2027.