Italy’s Tourism Industry Poised For Record Growth As Rome Hosts Wttc’s 25th Global Summit

Monday, July 28, 2025

Italy is preparing to shatter each erstwhile tourism records successful 2025, pinch overseas impermanent expenditures anticipated to highest astatine an unprecedented €60.4 billion. Following nan world pandemic, nan nation’s recreation manufacture is good connected its measurement to a afloat resurgence and reaffirming its position arsenic a premier worldwide picnic destination. The eternal metropolis of Rome will big nan 25th yearly World Travel & Tourism Council Global Summit, further solidifying Italy arsenic 1 of nan astir visited nations globally.

According to nan latest WTTC Economic Impact Research, Italy’s recreation conception is forecasted to lend a staggering €237.4 cardinal to nan system successful 2025 alone, amounting to astir 11% of full GDP. This maturation will bolster complete 3.2 cardinal jobs, an summation of 100,000 positions compared to past year. Domestic recreation continues to thrive arsenic well, pinch spending projected to scope €124.6 cardinal successful 2025, demonstrating Italians’ enduring passion for exploring their ain breathtaking landscapes.

Italy: A Global Tourism Powerhouse

Julia Simpson, President & CEO of nan WTTC, emphasized Italy’s resurgence successful world tourism:

“Italy is backmost astatine nan apical of travelers’ wish lists for bully reason. From Rome’s timeless allure to its stunning coastlines and countryside, Italy continues to connection a unsocial acquisition rooted successful history, culture, and luxury.”

Simpson attributed nan record growth to Italy’s tourism excellence, driven by factors for illustration sustainability, innovation, and nan passion of section communities that lend to its vibrant tourism sector.

The WTTC Global Summit, group to return spot successful Rome from September 28-30, 2025, will bring together manufacture leaders from astir nan world to talk future growth, sustainability, and innovation successful recreation and tourism. The acme will connection an exceptional opportunity to research caller strategies for promoting responsible tourism while preserving Italy’s rich | taste heritage.

Italy’s Political Commitment to Tourism

Since 2021, Italy has demonstrated its committedness to nan tourism assemblage pinch nan creation of a dedicated Ministry of Tourism—a uncommon move among European and G20 nations. The Italian authorities has focused connected enhancing sustainability and innovation wrong nan tourism industry, while promoting lesser-known destinations to thief distribute tourism benefits much evenly crossed nan country.

Daniela Santanchè, nan Minister of Tourism, expressed pridefulness successful Italy’s increasing tourism success:

“Hosting nan WTTC Global Summit successful Rome for nan first clip successful six years is simply a important milestone. It showcases really acold we’ve travel and demonstrates Italy’s starring domiciled successful world tourism.”

Santanchè highlighted that this arena offers an important opportunity for nan tourism sector to create caller partnerships and synergies, strengthening nan country’s position arsenic a world-class destination.

A Bright Future for Italy’s Tourism Sector

Looking to nan future, Italy’s tourism economy is forecast to proceed thriving. By 2035, nan WTTC predicts that nan assemblage will make €282.6 billion, accounting for 12.2% of Italy’s GDP. International spending is projected to summation to €78 billion, while domestic spending will scope €142.5 billion.

The tourism sector’s increasing occurrence is besides creating opportunities for small and medium-sized enterprises (SMEs) crossed Italy. WTTC’s Together successful Travel platform highlights nan expanding prospects for SMEs to pat into this expanding market. With nan correct investments successful connectivity, skills development, and promotion, Italy is connected way to go nan blueprint for tourism-led growth successful Europe.

A Landmark Year for Italy’s Tourism

Italy’s tourism assemblage is undoubtedly successful nan midst of a renaissance. With a booming economy, expanding world interest, and a long-standing committedness to sustainability, Italy is good connected its measurement to becoming a exemplary for tourism maturation worldwide.

The Global Summit successful Rome presented an exceptional juncture to item Italy’s accomplishments successful recreation and hospitality. It besides served arsenic a launchpad for envisioning tourism’s way up pinch nan Eternal City playing nan pivotal role. Over nan people of nan event, heads of state, assemblage authorities, and imaginative thinkers came together to floor plan a people for nan business into tomorrow and underscore nan value of biology stewardship successful sightseeing. The discussions generated pioneering concepts for maintaining nan industry’s economical value while respecting earthy and taste treasures for generations to come.