It's A Good Time To Be A Nostalgic Millennial

The Backstreet Boys are playing to sold-out crowds.

Lindsay Lohan is starring successful a caller “Freaky Friday” movie.

And erstwhile “Dawson’s Creek” co-stars and exes Katie Holmes and Joshua Jackson were recently spotted filming a caller task successful New York City.

No, it’s not nan early 2000s — but millennials consciousness for illustration they’re so back.

As nan saying goes, what’s aged often becomes caller again. And millennials, typically defined arsenic individuals calved betwixt nan early 1980s and nan mid-1990s, are now astatine a constituent successful their lives wherever their generational nostalgia is beforehand and center.

This caller surge successful millennial-focused popular civilization serves arsenic “the adjacent level of escapism” for nan generation, said Kate Kennedy, writer of “One successful a Millennial: On Friendship, Feelings, Fangirls, and Fitting In.”

“It returns america to a clip erstwhile our biggest interest was getting successful statement for a CD, not whether we would beryllium capable to spend a house,” Kennedy said.

At nan Sphere successful Las Vegas, that sentiment was echoed by thousands of Backstreet Boys concertgoers, galore wearing all-white attire successful homage to nan band’s “Millennium” album, singing on to hits for illustration “Drowning.” Those who couldn’t be watched nan concerts unfold connected TikTok — wherever immoderate videos person amassed millions of views.

“This healed much of my puerility successful 1.5 hours than immoderate therapist has,” 1 TikTok personification wrote successful nan caption of their video from nan show.

“I consciousness for illustration I conscionable clip traveled,” different creator wrote successful nan matter of their video from nan concert. “At nan Sphere, listening to Backstreet Boys, wearing an each achromatic 90s outfit, taking Jell-O shots.”

Kennedy, who went to nan Backstreet Boys performance past weekend, described nostalgia arsenic a “connective insubstantial that makes group consciousness little unsocial and little judgmental toward themselves, because different group for illustration what they like, too.”

“I deliberation we’re a much lonely and isolated procreation arsenic adults than we ever anticipated that we would beryllium successful our youth,” she said, adding that millennials “straddle 2 very different eras successful position of exertion and information.”

Generations “can beryllium difficult connected each different online,” Kennedy noted. But now, “after respective years of being called cringe, aliases ‘cheugy,’ we millennials are leaning in.”

The longing for nan millennial era has moreover crossed generational lines. Gen Zers, who erstwhile mocked millennial culture, are now romanticizing it. On TikTok, hundreds of users person precocious posted tributes to each things millennial — from Tumblr and skinny jeans to upbeat music, Barack Obama and, possibly astir notably, HBO’s TV bid “Girls.”

Perhaps sensing that enthusiasm, a drawstring of early 2000s artists person stepped backmost into nan spotlight. Nelly, Creed and The All-American Rejects — each staples of nan precocious ‘90s and early aughts — person launched tours.

Beyoncé brought her Destiny’s Child bandmates Michelle Williams and Kelly Rowland connected stage for her last “Cowboy Carter” show successful Las Vegas past weekend, marking nan group’s first reunion successful 7 years.

Hollywood is besides jumping connected nan trend. Studios proceed to green-light sequels, prequels and spinoffs based connected beloved titles from nan ‘90s and 2000s.

Shots of Anne Hathaway, Meryl Streep, Stanley Tucci and Emily Blunt filming nan sequel to nan 2006 deed “The Devil Wears Prada” successful New York City person caused a frenzy. Fans online are analyzing nan actors’ high-fashion looks and others are reportedly lining up to drawback glimpses of nan stars successful personification arsenic they shoot, according to Variety.

Adam Sandler’s “Happy Gilmore 2,” which came retired almost 30 years aft nan 1996 film, debuted to 46.7 cardinal views connected Netflix, making it nan streamer’s largest U.S. movie opening ever.