Ishikawa Launches Digital Tourism Initiative To Improve Visitor Experience

Published on September 16, 2025

Kanazawa metropolis and Ishikawa Prefecture person kicked disconnected caller societal media campaigns aimed astatine fostering courteous behaviour among nan increasing number of overseas travellers arriving astatine attractions for illustration Kenrokuen Garden and its adjacent taste sites. By focusing connected etiquette, nan inaugural seeks to guarantee that nan metropolis welcomes guests while safeguarding nan enjoyment of residents and returning visitors alike.

Using precise targeting, nan campaigns present smartphone advertizing successful a overseas connection to travellers astatine Kanazawa Station and Komatsu Airport. When a visitant clicks, nan advertisement links to an easy-to-understand tract that illustrates nan dos and don’ts of courteous sightseeing, including really to grip waste, nan value of photograph guidelines, nan etiquette of eating outdoors, and nan value of keeping to scheduled reservations. Earlier attempts person relied connected printed leaflets astatine Kanazawa’s tourer centres, showing that authorities person been adapting their devices successful statement pinch visitant behaviour.

The gardens astatine Kenrokuen, a nationally recognised wealth and nan crown gem of Ishikawa Prefecture’s taste fabric, recorded 298,406 overseas visitors from January to June—a 15.8 per cent spike compared to nan aforesaid agelong a twelvemonth earlier. Authorities, noting nan accelerated world interest, person been searching for imaginative and effective intends of promoting considerate behaviour while reinforcing nan principles of responsible recreation that visitors often respond to favourably.

The prefectural government’s world tourism section reported that nan campaigns launching this week stemmed from 3 consultation sessions held since past September, wherever residents, business owners, and tourism unit shared insights connected nan pressures of overtourism. Participants many times mentioned nan strain posed by ample circuit groups and visitors pinch oversized bags, whose usage of nationalist transit narrows abstraction and complicates regular commutes.

Information is truthful being delivered upstream, up of immoderate presence astatine bottlenecked sites, truthful that visitors adopt considerate behaviour nan infinitesimal their itinerary begins. Officials further noted that these integer initiatives supplement, alternatively than replace, brochures and staffed invited centres, utilizing nan immediacy of mobile exertion to enrich printed routines and to present timely, targeted instruction.

Ishikawa connected nan Rise

Ishikawa Prefecture’s world presence numbers person risen steadily. Among nan female visitors. The paired stature of Kenrokuen Garden and nan historical Higashi Chaya District, arsenic good arsenic nan bid of later monuments—Kanazawa Castle and nan 21st Century Museum of Contemporary Art—continues to forge a estimation arsenic Japan’s focal constituent for those pursuing immersive travel.

Kanazawa stands arsenic nan strategical hub for anyone entering Ishikawa Prefecture, combining centuries-old charm pinch modern convenience. Visitors tin take from atmospheric ryokan inns aliases sleek skyscraper hotels, and carrier is effortless, acknowledgment to slug trains astatine Kanazawa Station and buses that tally to celebrated spots for illustration nan Noto Peninsula and Kenroku-en. A dependable watercourse of world guests, particularly from Europe, North America, and Southeast Asia, has led nan metropolis to nutrient elemental guidelines connected location customs, now disposable successful apps and pamphlets.

Leveraging Technology successful Visitor Management

Smartphone ads and geo-targeted societal media activity successful tandem pinch accepted hospitality successful a broader effort to beforehand responsible travel. These short, on-the-go messages intercept visitors precisely erstwhile readying their days, mildly nudging them to parallel metropolis rules pinch sightseeing enjoyments for illustration beverage ceremonies, depository hours, and nan synchronised choreography of Higashi Chaya. A committedness is made that neighbourly interactions tin beryllium mutually gratifying, quaint yet frictionless.

The guidelines double arsenic applicable pointers: abrupt bursts connected który autobus aliases level to ride, erstwhile to fold distant nan selfie limb, really to people a spot astatine a Kyoto pinch contiguous checkout. By marrying civilized maps pinch manners, Ishikawa Prefecture intends to move tourism into a smooth, collaborative convoy that fortifies subtle, lasting ties.

Collaboration Between City and Prefecture

Plans to Expand nan Visitor Code

With visitant arrivals steadily climbing, Ishikawa Prefecture has adopted a three-pronged strategy that blends integer outreach, on-the-ground visitant guides, and classical people media. This coordinated effort seeks to hole guests up of their travel and to reenforce desirable behaviours erstwhile they arrive. The nonsubjective is to safeguard nan enduring allure of nan region’s historical and taste sites, each nan while ensuring that nan acquisition remains uplifting and rewarding for everyone involved.