Isabela Province, Philippines Unveils ‘best Laku’ Branding To Showcase Local Products And Culture, Boost Tourism And Empower Msmes

Published on September 22, 2025

At a typical arena held astatine nan Isabela Museum and Library, nan provincial authorities unveiled its caller tourism and waste and acquisition branding, nan “Isabela Best Laku” logo, marking an breathtaking advancement for nan province’s tourism and waste and acquisition sectors. In honour of National Tourism Month 2025, this motorboat marked nan opening of a caller shape successful nan province’s trading and promotion initiatives. The “Best Laku” logo supports nan province’s thriving micro, small, and medium-sized businesses (MSMEs) and rich | taste bequest while highlighting Isabela’s varied offerings, including handicrafts, section cuisine, and cultivation products.

What Does ‘Best Laku’ Represent?

The word ‘Laku’ holds important meaning successful nan section dialect, referring to items for sale, particularly those that are locally made aliases cultivated. By adopting this word for its branding, nan provincial authorities of Isabela has highlighted nan basal domiciled that section waste and acquisition and commerce play successful nan province’s economical landscape. From caller cultivation products to nan region’s celebrated handicrafts, ‘Best Laku’ will service arsenic a trading instrumentality for showcasing nan champion that Isabela has to offer. The logo is not conscionable a symbol; it is simply a practice of excellence and pridefulness successful nan province’s resources and products, each rooted successful nan ingenuity and productivity of its people.

This logo will beryllium a cardinal characteristic successful early promotional campaigns, location waste and acquisition fairs, and tourism events. The ‘Best Laku’ branding is designed to thief position Isabela arsenic a premier destination for travellers looking for authentic, high-quality products, arsenic good arsenic a spot wherever they tin acquisition nan province’s rich | civilization and history.

Highlighting Isabela’s Agricultural Products

Isabela is known for its cultivation industry, which plays a important domiciled successful some nan section system and nationalist nutrient security. The state is 1 of nan largest producers of atom successful nan Philippines, arsenic good arsenic maize and tobacco. As portion of nan ‘Best Laku’ initiative, these cardinal cultivation products will beryllium marketed some locally and internationally to pull much attraction to Isabela’s farming sector. This effort aligns pinch nan One Town, One Product (OTOP) programme, a authorities inaugural that encourages each municipality successful nan Philippines to beforehand its champion product. By highlighting section cultivation equipment for illustration rice, corn, and baccy nether nan ‘Best Laku’ logo, Isabela intends to summation visibility for these products and grow their marketplace reach, benefiting farmers and section communities alike.

Promoting Isabela’s Local Cuisine and Handicrafts

Apart from its cultivation products, Isabela is location to a vibrant culinary scene. The state boasts a assortment of section dishes and delicacies, galore of which are unsocial to nan region. The caller branding besides seeks to put a spotlight connected Isabela’s divers culinary offerings, from atom cakes and processed meats to autochthonal sweets. These foods are not only portion of nan section civilization but besides correspond an important facet of Isabela’s tourism appeal. Travellers and nutrient enthusiasts will now beryllium capable to observe and savour authentic Isabela cuisine, making it an moreover much charismatic destination for nutrient tourism.

Isabela’s handicrafts, ranging from woven products to pottery and woodworks, besides clasp a typical spot successful nan province’s heritage. These products are created by skilled artisans who person passed down their trade done generations. Through nan ‘Best Laku’ logo, these artisanal equipment will beryllium promoted arsenic a cardinal portion of Isabela’s taste identity, offering visitors nan opportunity to acquisition authentic, locally made souvenirs. By supporting nan promotion of handicrafts, nan inaugural intends to sphere and prolong these accepted crafts while empowering section artisans and MSMEs.

Empowering MSMEs and Preserving Cultural Heritage

A halfway nonsubjective of nan ‘Best Laku’ branding is to empower Isabela’s MSMEs. These enterprises are nan backbone of nan section economy, providing livelihoods to thousands of residents. The branding inaugural provides a level for mini businesses to showcase their products and summation exposure, some wrong nan region and beyond. With nan logo being featured astatine waste and acquisition fairs, markets, and tourism events, MSMEs will person greater entree to imaginable customers, investors, and business partners, which is important for their maturation and sustainability.

Moreover, nan inaugural is profoundly intertwined pinch nan preservation of Isabela’s taste heritage. By promoting accepted products and section craftsmanship, Isabela is reinforcing nan value of taste personality and pride. The engagement of section artisans, farmers, and nutrient producers successful this branding effort ensures that Isabela’s rich | traditions and customs are passed down to early generations while simultaneously fostering a consciousness of ownership and pridefulness among nan group of Isabela.

A Strategic Partnership

The occurrence of nan ‘Best Laku’ branding is made imaginable done nan collaborative efforts of various stakeholders, including nan Department of Tourism (DOT) Region 2, nan Department of Trade and Industry (DTI), and nan Department of nan Interior and Local Government (DILG), arsenic good arsenic world institutions and section creator groups. These partnerships purpose to create a cohesive trading strategy that efficaciously promotes Isabela’s products, tourism offerings, and taste heritage.

The provincial government’s collaboration pinch these agencies is basal successful ensuring nan sustainability of nan initiative. Through these alliances, Isabela will beryllium capable to pat into nationalist and world markets, making its products and civilization much accessible to a wider audience. Additionally, nan information of section artists and taste groups ensures that nan branding inaugural remains existent to nan province’s roots while evolving to meet modern demands.

The Grand Debut astatine Festival Mall Alabang

To footwear disconnected its nationalist debut, nan ‘Best Laku’ branding will beryllium featured prominently astatine a waste and acquisition adjacent scheduled to return spot astatine Festival Mall successful Alabang, Muntinlupa City, from November 8 to 15, 2025. This arena is expected to tie successful a ample crowd of imaginable investors, tourists, and section consumers, giving Isabela’s products nan vulnerability they deserve. It will besides service arsenic an fantabulous opportunity to showcase nan province’s section civilization done unrecorded performances, culinary demonstrations, and taste exhibits, offering visitors a broad acquisition of Isabela’s heritage.

Conclusion

Isabela enters a caller era pinch nan motorboat of nan “Best Laku” branding, which positions nan state arsenic a thriving centre for trade, tourism, and cross-cultural interaction. In summation to enhancing its economy, Isabela hopes to fortify its estimation arsenic a region that is proud of its abundant earthy resources, vibrant culture, and tone of entrepreneurship. The “Best Laku” logo will enactment arsenic a beacon of excellence, directing some home and overseas audiences toward Isabela’s finest attractions arsenic nan state develops its tourism and waste and acquisition initiatives.

[Image Source: Philippine Information Agency Official Website]