Instagram Now Requires Users To Have At Least 1,000 Followers To Go Live

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7:00 AM PDT · August 1, 2025

Instagram users now request a nationalist relationship pinch a minimum of 1,000 followers to spell unrecorded connected nan platform, nan societal web confirmed to TechCrunch. Until now, Instagram has allowed anyone to spell live, sloppy of their follower count aliases whether their relationship is nationalist aliases private.

The move will beryllium a rustle to smaller creators connected nan level who autumn nether nan 1,000 followers requirement, arsenic good arsenic regular users who conscionable liked to spell unrecorded pinch their friends for fun.

Users who don’t person nationalist accounts and person less than 1,000 followers will spot a caller notice erstwhile they effort to spell live, stating that their relationship is nary longer eligible for Live. The announcement continues, “We changed requirements to usage this feature. Only nationalist accounts pinch 1,000 followers aliases much will beryllium capable to create unrecorded videos.”

Users person taken to societal media to express their displeasure pinch the change, pinch some asking for it to beryllium reversed.

The alteration brings Instagram’s unrecorded characteristic much successful statement pinch TikTok’s, arsenic nan short-form video app besides requires users to person astatine slightest 1,000 followers to spell live. In comparison, YouTube requires channels to person a minimum of 50 subscribers to spell live.

While nan institution didn’t supply a circumstantial logic for nan change, it noted that nan move is designed to amended nan wide Live depletion experience.

The alteration could limit lower-quality streams by only allowing users pinch an established assemblage to spell live.

It could besides beryllium a measurement for Meta to prevention money. Since hosting unrecorded streams is expensive, Meta whitethorn person decided that it doesn’t want to support broadcasts pinch only a fistful of viewers.

Aisha is simply a user news newsman astatine TechCrunch. Prior to joining nan publication successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful publicity from Western University.

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