Indonesia Launches New “wander Through Bali’s Wonder” Campaign To Promote Sustainable Tourism

Published on August 21, 2025

In an effort to foster eco-friendly tourism and heighten tourer experience, Indonesia’s Tourism Ministry collaborated pinch 2 section companies, Beiersdorf Indonesia and Grab Indonesia, to present nan “Wander Through Bali’s Wonder” campaign. The programme hopes to summation nan island’s tourism but successful a measurement that nan land tin beryllium made accessible and successful an environmentally friends manner. The run intends to amended nan comfortableness and information of visitors walking done Bali’s wealthiness of taste and earthy wonders.

Promoting Sustainable Tourism and Local Collaboration

Deputy Tourism Minister Ni Made Ayu Marthini emphasized nan value of nan run successful distributing tourism growth much evenly crossed nan island’s regions. “This collaboration reflects our shared committedness to improving nan tourer acquisition while supporting inclusive and sustainable tourism,” Marthini said, highlighting really specified initiatives tin style nan early of tourism successful Indonesia.

The extremity of nan run is not only to pull visitors to Bali but besides to guarantee that sustainable practices are integrated into nan tourism experience. This attack will thief sphere nan island’s earthy beauty and civilization while creating much inclusive opportunities for section communities.

Encouraging Visitors to Explore Bali’s Wonders

The “Wander Through Bali’s Wonder” run invites visitors to acquisition Bali’s iconic landscapes, rich | culture, and vibrant communities successful a measurement that aligns pinch sustainable recreation values. By focusing connected responsible recreation and enhancing nan value of nan wide tourer experience, nan inaugural seeks to equilibrium nan growth of tourism pinch nan preservation of Bali’s situation and taste heritage.

The run besides intends to distribute tourism benefits much wide crossed Bali, encouraging visitors to task beyond nan emblematic hotspots and research lesser-known destinations connected nan island. This would not only easiness unit connected overcrowded areas but besides foster a much balanced tourism economy for section businesses and communities.

Brand Collaborations and Product Integration

A cardinal facet of nan run involves nan business betwixt Beiersdorf Indonesia, known for its NIVEA brand, and Grab Indonesia, some of which will play important roles successful enhancing nan recreation experience. Sawan Malik, President Director of Beiersdorf Indonesia, expressed that nan collaboration would connection visitors easy access to sunscreen products for illustration NIVEA, promoting skin protection arsenic visitors bask Bali’s outdoor experiences.

“We are happy to beryllium portion of this initiative, which allows visitors to entree iconic destinations while ensuring that they are protected nether nan sun,” said Malik. The collaboration pinch Grab, Indonesia’s starring ride-hailing service, will supply comfortable and reliable transportation to cardinal tourism spots, ensuring safe and businesslike travel crossed Bali.

Expanding nan Campaign Across Indonesia

In summation to Bali, Grab and NIVEA’s products will beryllium made disposable astatine cardinal tourist hotspots crossed Indonesia complete nan adjacent 3 years, pinch nan extremity of promoting some convenience and sustainable practices. Roy Nugroho, Commercial Director of Grab Indonesia, highlighted nan company’s domiciled successful improving nan travel experience by offering affordable, reliable transport, ensuring that visitors tin bask a seamless travel passim their visit.

“We dream that this collaboration tin beryllium replicated successful different destinations to guarantee much visitors bask seamless, memorable vacations crossed Indonesia,” Nugroho said.

A Model for Future Tourism Initiatives

This business betwixt nan Tourism Ministry, Grab, and Beiersdorf is seen arsenic a exemplary for early tourism collaborations successful nan region, aiming to integrate sustainable tourism practices pinch nan increasing request for comfortableness and information successful travel. The operation of section expertise, world brands, and authorities support has nan imaginable to thrust positive change successful really tourism is managed, benefiting some visitors and section communities.

With Bali’s popularity arsenic a apical recreation destination successful nan region, this run intends to not only support its entreaty but besides guarantee that tourism growth remains sustainable and inclusive, protecting nan island’s beauty for early generations.

A Step Toward Sustainable and Inclusive Tourism

The “Wander Through Bali’s Wonder” run is simply a forward-thinking inaugural that aligns pinch Indonesia’s broader extremity of creating a sustainable and responsible tourism industry. By improving nan comfort, safety, and accessibility of recreation experiences successful Bali, nan collaboration pinch Beiersdorf Indonesia and Grab helps supply visitors pinch some protection and convenience. This business is simply a cardinal measurement successful promoting sustainable tourism that not only enhances nan visitant acquisition but besides contributes to nan semipermanent well-being of Bali’s communities and environment.