India, China And Other Key Markets Drive Victoria Tourism To Record Over Forty-three Billion Dollars In Spending As Visitor Numbers Soar

Published on September 24, 2025

Victoria’s tourism manufacture has deed grounds levels, pinch world visitant expenditure exceeding $43.7 billion, driven by robust request from India, China, and different important markets. The maturation is simply a consequence of a operation of targeted authorities efforts, awesome events, and enhanced world relations that person transformed Victoria into a hub for travelers from astir nan globe. India’s explosive maturation successful visitant expenditure, driven by strategical trading campaigns and marquee events specified arsenic nan Boxing Day Test, has placed it successful nan position of nan fastest-growing market. China remains nan largest marketplace successful full expenditure terms, however, arsenic it shows ongoing liking successful Victoria’s taste institutions, internationally renowned events, and iconic destinations. In conjunction pinch different emerging economies, these world visitors person contributed to important overnight and visitation growth, showcasing Victoria’s estimation arsenic an world top-tier destination and nan nation’s starring economical driver.

Victoria has achieved a singular milestone successful its tourism sector, pinch world visitant spending surging to a grounds $43.7 billion, marking a 20 per cent summation year-on-year. This maturation is attributed to nan Allan Labor Government’s eager awesome events almanac and strategical world partnerships that proceed to cement Victoria’s estimation arsenic a premier destination for travellers from astir nan world.

Minister for Tourism, Sport and Major Events Steve Dimopoulos highlighted nan value of nan latest figures from Tourism Research Australia’s Domestic Tourism Statistics and International Visitor Survey, stating that nan visitant system remains a captious driver of Victoria’s wide economical growth. “These results show that tourism is not only thriving but playing a pivotal domiciled successful creating jobs and supporting section businesses crossed nan state,” he said.

In nan twelvemonth ending June 2025, Victoria captured 24.7 per cent of Australia’s full visitant spend, surpassing Queensland to unafraid nan second-largest marketplace stock among each states and territories. International visitant nights accrued by an awesome 21.5 per cent, while full visitation grew by 11.5 per cent, underlining nan occurrence of Labor’s collaborations pinch world airlines and tourism partners.

Victoria has besides established itself arsenic nan starring authorities for visitors, nights, and expenditure from nan Indian market, pinch spending from Indian travellers skyrocketing by 78.9 per cent complete nan past year. This surge reflects nan effect of nan Labor Government’s India Strategy, launched successful 2024, and high-profile events specified arsenic nan blockbuster Boxing Day Test betwixt Australia and India, which drew monolithic attraction from world fans.

China continues to predominate Victoria’s world visitant market, contributing $3.1 cardinal successful spending successful nan twelvemonth ending June 2025—a 24.6 per cent summation compared to nan erstwhile year. Chinese visitors stay a captious segment, demonstrating some nan spot of long-standing relationships and nan entreaty of Melbourne and location Victoria arsenic taste and recreational destinations.

Melbourne has maintained its lead complete Sydney arsenic nan apical interstate overnight destination, pinch travellers logging complete 3 cardinal nights successful nan June 2025 4th alone. Hotels crossed Melbourne’s CBD and Greater Melbourne reported their busiest months connected grounds for January, March, April, May, June, July, and August, reflecting a continuous precocious request for nan city’s accommodation offerings.

Regional Victoria has besides reaped nan benefits of beardown tourism growth, pinch home visitors spending $1.8 cardinal crossed 9.8 cardinal nights successful nan June 2025 quarter. International visitors contributed $832 cardinal successful expenditure to location areas complete nan past financial year, supporting section economies and boosting location employment opportunities.

This record-breaking capacity comes connected nan heels of Premier announcements successful China regarding a $43 cardinal world tourism promotion inaugural aimed astatine expanding Victoria’s world floor plan and attracting much visitors. The state’s tourism assemblage underpins complete 288,000 jobs, illustrating nan wide-reaching effect of a thriving visitant system connected communities and businesses passim Victoria.

Looking ahead, a robust pipeline of awesome events is group to prolong momentum, featuring highlights specified arsenic nan AFL Grand Final, NBAxNBL Melbourne Series, and nan French Impressionism accumulation astatine nan National Gallery of Victoria. Regional events, including nan Australian Diamonds matches successful Bendigo, guarantee that nan benefits of tourism proceed to scope each corners of nan state, blending world-class experiences pinch section taste celebrations.

Victoria’s grounds maturation successful world visitant spending underscores nan state’s strategical vision, leveraging cultural, sporting, and intermezo assets to tie world audiences. With continued investment, beardown world partnerships, and a rich | almanac of events, nan authorities is poised to consolidate its position arsenic 1 of nan world’s starring tourism destinations while driving economical maturation and creating opportunities for Victorians crossed nan state.