In Notre Dame's New Logo, Fists Are Down And Football Is In

Days earlier nan assemblage shot play begins, nan University of Notre Dame connected Thursday unveiled an updated logo for its storied programme — 1 that emphasizes shot while downplaying nan "fighting" portion of nan school's nickname.

Since its debut connected nan cover of Time mag connected Nov. 20, 1964, nan “Fighting Irish” logo had go synonymous pinch Notre Dame shot arsenic nan schoolhouse built 1 of nan astir successful programs successful nan sport’s history. Featuring a hostile-looking leprechaun pinch some fists up, arsenic if prepared to spar, nan logo was associated pinch nan South Bend, Indiana, schoolhouse arsenic Notre Dame claimed shot nationalist championships successful 1966, 1973, 1977 and 1988, and played successful national-title games successful 2012 and again past season.

“Its long-standing history represents nan tenacious tone of nan Fighting Irish and their determination,” nan schoolhouse said successful a news release.

In nan caller logo, which nan assemblage said was designed in-house, nan mascot's grimacing look is nan same, but his fists are down. Now, they're holding onto a shot arsenic he runs forward.

University spokespeople did not instantly respond to comment. A Notre Dame property merchandise noted nan caller logo's creation was "inspired by photo, fundamentals and moving styles from erstwhile and existent student-athletes." It is portion of a rollout that will spot different Notre Dame sports debut their ain sport-specific logos.

Notre Dame, which opens nan play Aug. 31 against Miami, is classed sixth successful The Associated Press preseason canvass of media.