Impossible Foods Eyes Bread, Pasta Amid Alt-meat Pressure

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Impossible Foods has formed a “strategic partnership” pinch nutrient tech patient Equii to grow its macromolecule offering beyond plant-based meat.

The tie-up will spot Impossible Foods adhd high-protein, grain-based breadstuff and pasta added to its merchandise range. The group presently sells plant-based nutrient alternatives, including burger patties and sausages.

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Impossible Foods CEO Peter McGuinness confirmed nan collaboration via a LinkedIn post.

In nan post, McGuinness said: “Teaming up pinch Equii will let america to present moreover much macromolecule successful a measurement that’s complementary to our existing plant-based proteins, starting pinch prime grain-based breads and pastas.

“Protein shouldn’t extremity astatine nan patty and now it doesn’t person to. Imagine having a burger wherever you tin get meaningful macromolecule from some nan patty and nan bun, bringing moreover much nutritional worth – it’s not impossible.”

McGuinness said that macromolecule is simply a starring world nutrient inclination and cited updated Dietary Guidelines that spot greater accent connected macromolecule successful nan diet.

He said consumers are looking for much ways to “pack in” macromolecule crossed mundane eating occasions.

Founded successful 2021, Equii makes high-protein bread, pasta and baking mixes utilizing a fermentation technology.

As portion of nan partnership, nan group’s co-founder and CEO Monica Bhatia has joined Impossible Foods arsenic vice president of grain-based innovation.

In a abstracted post, Bhatia said nan companies will “leverage Equii’s baking and flour innovation” to create “complementary”, high-protein atom products for Impossible.

“I americium excited and grateful to proceed building my imagination for making precocious macromolecule breads and pastas a reality alongside Peter McGuinness and team,” she said.

The move comes amid a challenging play for plant-based meat. According to information from nan Good Food Institute (GFI), plant-based nutrient and seafood income fell 7% successful 2024 to $1.2bn, while portion income dropped 11% astatine $195m.

In a statement to clients dated 12 November, John Baumgartner, expert astatine Mizuho Securities, dated 12 November, cited Nielsen information showing plant-based nutrient income volumes done unit decreased 8% complete nan 52 weeks to 1 November.

Despite nan caller income declines, GFI investigation successful 2024 recovered that astir three-quarters of US consumers aged 18 to 59 reported openness to consuming plant-based nutrient and/or plant-based dairy successful nan future.

The study besides highlighted sensation and value arsenic cardinal factors influencing take among consumers considering plant-based foods.