Ihg Hotels And Resorts Partners With China’s King Pro League To Inspire Generation Z By Connecting Reward Points With Immersive Esports Experiences

Published on September 8, 2025

IHG Hotels and Resorts has collaborated pinch China’s King Pro League to fortify its relationship pinch Generation Z by blending nan worlds of recreation and esports, offering loyalty members nan chance to redeem reward points for exclusive gaming experiences. This inaugural answers nan increasing request among younger travelers for immersive, passion-driven opportunities that spell beyond accepted edifice stays, allowing them to nexus their emotion of competitory gaming pinch manner rewards and world recreation benefits. By integrating esports into its loyalty program, IHG is positioning itself arsenic much than conscionable a hospitality brand, but arsenic a manner level that speaks straight to nan interests and values of a caller generation.

IHG Hotels & Resorts (IHG) has unveiled a caller business linking its IHG One Rewards loyalty programme pinch nan King Pro League (KPL), China’s premier esports competition. Through this collaboration, members successful Greater China now person nan opportunity to redeem their reward points for KPL lucifer tickets and specially curated instrumentality packages, giving them entree to much move and immersive unrecorded experiences.

This inaugural reflects some nan booming momentum of nan esports assemblage and nan shifting manner choices of younger consumers. By merging nan power of competitory gaming pinch recreation and leisure, IHG One Rewards intends to animate Generation Z to travel their passions while broadening nan scope of reward options. The confederation further strengthens nan programme by offering benefits that scope acold beyond accepted edifice stays, reinforcing its domiciled arsenic a manner level arsenic good arsenic a recreation loyalty program.

Ms. Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “IHG has ever been attentive to nan divers needs of our guests and members. The tone of perseverance recovered successful esports echoes our committedness to creating exceptional recreation experiences. This business pinch KPL is not only a strategical inaugural to prosecute younger audiences, but besides a measurement to resonate emotionally pinch nan passions that specify them. By embracing esports, a taste touchpoint beloved by Gen Z, we purpose to bring our members moreover closer, offering them much divers benefits and experiences to group retired connected their journeys pinch joy.”

Expanding Lifestyle Rewards Through Exclusive KPL Access

The motorboat of nan IHG One Rewards Member Catalogue connected September 1 introduced a dedicated KPL zone, giving members nan chance to redeem points for exclusive lucifer tickets and instrumentality bundles that bring them person to unrecorded esports action. In summation to these gaming-focused rewards, nan catalogue extends crossed dining, travel, retail, and more, creating a versatile rewards hub. By weaving milestone-based incentives into nan platform, IHG offers elasticity and choice, enabling younger travelers—especially Gen Z—to link their journeys pinch regular passions, turning points into experiences that matter.

Connecting With nan Next Generation Through Esports and Culture

China’s esports assemblage has surged past 510 cardinal successful 2025, pinch adjacent to 70% of users nether 30. This digitally autochthonal group demands personalization, authenticity, and immersive engagement, seeking experiences that bespeak their manner and values. At nan aforesaid time, esports successful China has go much than competition, expanding into culture, tourism, and lifestyle, shaping a wide “esports+” ecosystem. The IHG One Rewards business pinch KPL responds straight to these shifts, fusing esports pinch recreation to resonate pinch younger consumers and foster deeper affectional connections.

IHG Hotels and Resorts has joined forces pinch China’s King Pro League to create a groundbreaking nexus betwixt recreation rewards and esports. Through this partnership, members tin redeem points for immersive gaming experiences, including lucifer tickets and instrumentality packages. The move reflects IHG’s strategy to animate Generation Z by blending hospitality pinch manner passions, offering rewards that widen acold beyond accepted edifice stays.

IHG’s Vision for Innovation and Lifestyle Integration

Marking its 50th twelvemonth successful Greater China, IHG is utilizing nan motorboat of nan Points Mall and its collaboration pinch KPL to underline a committedness to invention and taste relevance. These initiatives show a forward-thinking approach, positioning IHG arsenic a marque that extends personnel benefits good beyond accepted edifice stays. With a rank guidelines of 145 cardinal worldwide, IHG One Rewards is building a early wherever points unlock not only recreation but besides lifestyle-driven experiences, staying existent to its accuracy of “Guest How You Guest.” Looking ahead, nan programme will proceed to grow done divers partnerships, ensuring nan caller procreation of travelers tin prosecute passions seamlessly while enjoying richer, much meaningful benefits.