He went to Ibiza pinch nan lads and came backmost pinch a woman crisis, a haircut that could revive feudalism, and nan title of “Final Boss of nan Island.”
That’s nan short version.
The agelong and spectacular one? There are plentifulness of ways to make a sanction for yourself successful Ibiza. Most impact mediocre decisions, costly cocktails, and regrettable tattoos.
But mister Jack Kay, 26, from Newcastle, did it pinch a azygous dance, positive a golden concatenation heavy capable to moor a yacht, and a haircut that looks for illustration it’s been stolen straight from nan video crippled Rome: Total War.
In conscionable a week, Kay has gone from indebtedness collector from Durham to world meme currency. The net has christened him nan “Final Boss of Ibiza,” a building usually reserved for nan end-level video crippled villain. Except this eventual elite leader fights pinch sunglasses, dense chains and swag alternatively of swords.
How it started, really it’s going
It started innocently enough. Local nine Zero Six West posted a TikTok of Kay perfectly owning nan dancefloor. He was wearing a achromatic designer tee and grinning for illustration he’d conscionable conquered nan Roman Empire.

The caption begged: “Does anyone cognize this absolute fable because we’ve sewage 2 free guestlists pinch his sanction connected it?”
The video exploded: complete 25 cardinal views (and counting). And truthful did nan mythos. Other partygoers uploaded their ain “sightings” of nan FINAL BOSS, each clip only adding to his legend.

Brands for illustration Greggs and Currys jumped in. Memes compared him to Ringo Starr, Friar Tuck, and a Lego man who conscionable sewage paid. His quality was described arsenic “Ibiza astatine 11 AM, forcing King John to motion nan Magna Carta astatine noon.”
Romantic drama? Check
Then location was nan mandatory crippled twist: romanticist drama. According to The Sun, Kay’s girlfriend, Alisha Cook, had really dumped him during nan trip, fed up pinch his lads complete emotion priorities.
But things alteration quickly. She later changed her mind and reconciled erstwhile his caller personage position became unavoidable. Totally understandable, really to dump a feline who’s yet getting what he deserves and is astir to cement his legend?
A €30 haircut that launched tons of memes (and tons of money)
Back successful Newcastle, moreover Kay’s barber is now portion of nan astonishing story. Ali Kurbani, of B&D Barbers successful Blaydon, revealed nan secrets of nan cut: “Medium tegument fade, spot of magnitude connected top, support nan fringe crisp astatine nan front.”
Price tag? Just €30. Value to nan culture? UNMEASURABLE.
Kay has since signed pinch celeb agency Neon Management, been flown connected a €5 cardinal backstage jet, and is booked for a circuit of Ibiza clubs. He’s hinted astatine “big announcements” to his 127,000 (and increasing arsenic we speak) Instagram followers, which successful influencer codification usually intends merch, cryptocurrency, aliases both.
The leader we didn’t cognize we needed
As PR master Mayah Riaz told The Mirror: “He is group to gain a batch of money. He’s sewage nan beatified trinity of viral success: that he’s relatable, he popped up astatine nan correct time, and he’s unintentionally hilarious. The net seems to emotion him. And successful today’s fame economy, that benignant of integrated buzz tin perfectly beryllium cashed successful on, if he plays it right.”
So far, Kay seems happy to beverage it. And why not? He arrived successful Ibiza arsenic a regular lad, surviving successful his girlfriend’s flat, and pinch a haircut for illustration they plopped a vessel connected his caput and trimmed it astir it.
But he leaves nan land arsenic a stepping meme, a haircut icon, and surviving impervious that fame tin find you anywhere, you conscionable person to beryllium fresh to return it.
And now he’s astir apt nan only quality being that went to Ibiza and came backmost pinch much money than he near with.
Read here much articles astir life successful Spain.
Read here much personage news.