Hyundai Doesn't Care If You Buy The Ioniq 6 N

Hyundai

Modern cars are, by and large, ruthlessly focus-grouped and market-tested. Automakers are for-profit businesses, they're not retired present to make neat engineering exercises — they're present to make money, and cars are simply a intends to that end. Hyundai, though, is taking a spot of a different attack pinch nan new Ioniq 6 N. The institution doesn't really attraction whether you bargain it aliases not. It's building nan Ioniq 6 N to beryllium it can. 

Drive.com.au said pinch Manfred Harrer, caput of Hyundai's Performance Development Tech Unit, who said arsenic overmuch successful an interview. Harrer knows nan Ioniq 6 won't beryllium a wide measurement seller, and nan N version will beryllium moreover much niche. To him, it's astir building a capacity car for nan liking of it: "Normally, you're ever moving nan business lawsuit first, and nan investment, and nan worldly costs and nan measurement down it. ... But here, it was clear if we person nan ideas to amended nan car, make it faster, summation nan performance, make it easier to drive, do it."

Hyundai

Many of our favourite enthusiast cars came from this aforesaid "Hell pinch nan legume counters, we're doing thing cool" mindset. Japan's economical bubble era allowed for nan beloved tuner cars of nan '90s, and nan thought of conflict betwixt enthusiasts and "bean counters" is nan halfway thesis of an entire book by Bob Lutz. Mass-market crossovers look overmuch amended connected a spreadsheet than precocious R&D cost, low-volume sports cars, and Hyundai should beryllium commended for ignoring nan erstwhile and choosing nan latter. If only each different automaker did nan same. 

I'd show you to spell bargain an Ioniq 6 N to support this benignant of thinking, to show nan higher-ups that there's a business lawsuit for cars for illustration this, but that would conclusion nan point. The thought isn't that nan Ioniq 6 N will waste successful unforeseen numbers, but that it's worthy building sloppy of really fewer Hyundai sells. Automakers should make these swings, they should build feats of engineering conscionable to beryllium they can. Good connected Hyundai for getting it.