Hyatt Reports A New Major Surge Of Five Percent Increase In Business Travel Inquiries Across The Middle East

Published on August 13, 2025

In 2024, Hyatt Hotels Corporation recorded a 5.2% emergence successful Meetings, Incentives, Conferences, and Exhibitions (MICE) bookings successful nan Middle East, which depicts an accrued request for firm recreation beyond meetings, but besides genuine taste experiences.

UAE and Saudi Arabia Lead MICE Growth

Hyatt’s properties successful nan UAE person go cardinal players successful this growth, accounting for astir 24,000 MICE enquiries, which represents a 6.6% growth compared to 2023. The summation successful request for MICE events successful nan UAE is reflective of nan country’s fame among business travelers. In Saudi Arabia, Hyatt properties besides saw beardown growth, pinch complete 7,000 MICE enquiries, marking a 10% summation from nan erstwhile year.

These figures bespeak nan rising value of nan Middle East, peculiarly nan UAE, successful nan world firm recreation landscape. The request for Hyatt’s services successful these regions is significant, pinch nan UAE being nan apical marketplace for MICE enquiries successful nan full Middle East.

Grand Hyatt Dubai: A Hub for Large-Scale Events

Hyatt’s Grand Hyatt Dubai stands retired arsenic 1 of nan premier venues for large-scale events successful nan Middle East and Africa. The edifice boasts 1 of nan largest exhibition centres successful a edifice successful nan region, pinch 5,000 sq m of abstraction and nan expertise to big up to 3,000 attendees. Across nan property, its mixed arena spaces full 12,000 sq m, providing extended accommodation for conferences, meetings, and exhibitions. This makes Grand Hyatt Dubai an perfect location for some location and world firm events.

Global Business Travel Surge and Recovery

The surge successful MICE enquiries coincides pinch a affirmative inclination successful global business travel. According to nan Global Business Travel Association, world business recreation spending is projected to scope $1.64 trillion successful 2025, an summation from $1.48 trillion successful 2024. This increasing momentum highlights nan betterment and continued description of nan business recreation sector, which is expected to surpass $2 trillion by 2028. Companies are progressively focusing connected achieving a high return connected investment from business trips, making it much basal for recreation companies to present personalized, unsocial experiences for firm travelers.

The Rise of Authentic Cultural Experiences

One of nan driving factors down this request for MICE events is nan increasing liking successful authentic taste experiences during business trips. Paul Dalgleish, VP of Sales, Revenue, and Business Development for Hyatt’s EAME region, highlighted that business travelers are looking for ways to make nan astir of their trips by incorporating section experiences. Whether it’s exploring nan section culture, learning caller skills, aliases participating successful section activities, these experiences are becoming a important portion of firm travel.

The value of this inclination is clear, arsenic companies activity to heighten their arena experiences. Dalgleish emphasized that location is simply a displacement toward much engaging, personalized events that animate productivity while offering unsocial experiences that make business trips genuinely memorable.

Together by Hyatt: Elevating MICE Experiences

To cater to these changing needs, Hyatt introduced Together by Hyatt, a level designed to heighten nan meetings and events experience. Together by Hyatt offers a suite of devices and resources for arena organizers, from real-time readying portals to bespoke arena acquisition guides. The level focuses connected delivering much connected, meaningful experiences by integrating wellness practices, sustainable practices for illustration discarded reduction, and thoughtfully originated nutrient into arena planning.

Hyatt properties person successfully utilized this level to connection unsocial and tailored experiences, specified arsenic beekeeping successful Jabal Akhdar while staying astatine Alila Jabal Akhdar, aliases truffle hunting successful Hungary during a enactment astatine nan Párisi Udvar Hotel Budapest. Other memorable activities see team tastings astatine Hyatt Regency Istanbul Ataköy and yoga sessions astatine nan Grand Hyatt Abu Dhabi Hotel. These experiences bespeak nan increasing request for integrating section civilization and manner into business events.

The Demand for Bespoke Buyouts

A notable displacement successful nan firm recreation assemblage is nan accrued request for exclusive edifice buyouts for MICE events. Companies are recognizing nan worth of privatizing hotels for larger conferences, meetings, and events, enabling them to person a afloat tailored acquisition successful a backstage setting. Hyatt is responding to this inclination by offering much elastic options for full aliases partial buyouts crossed Europe, Africa, and nan Middle East. This attack allows businesses to heighten their events pinch unsocial settings and nan exclusivity of a privatized venue.

The opportunity for corporates to big exclusive events, from meditation sessions to customized dinners, is an charismatic action for galore organizations seeking to make their firm events guidelines out. Hyatt’s expertise to connection these tailored buyouts provides a precocious level of flexibility, allowing companies to trade their events according to their circumstantial needs.

The Future of MICE Events successful nan Middle East

Hyatt’s occurrence wrong nan MICE assemblage is an denotation of nan expanding stature of nan Middle East arsenic a business recreation destination. With nan continued betterment of nan world business recreation marketplace and a increasing accent connected unusual, culturally rich | experiences, request for MICE events is predicted to support rising. Hyatt’s capacity to fulfill this request done value services, arena facilities, and customized experiences makes nan institution a marketplace leader successful nan firm recreation business successful nan Middle East and different parts of nan world.

With nan improvement of nan business recreation industry, attraction connected delivering precocious return connected investment, existent taste experiences, and customized arena solutions will beryllium instrumental successful defining nan early of firm events successful nan Middle East.