Hurtigruten Marks Best-ever January In Uk, Surpassing Expectations With Surge In Arctic Voyage Bookings

Published on February 4, 2026

Hurtigruten has marked a record-breaking commencement to nan twelvemonth successful UK, reporting its best-ever trading capacity successful January. The company, which sees nan UK arsenic 1 of its astir important markets, knowledgeable a 75% summation successful gross for nan period compared to January 2025. This maturation is driven by a surge successful request for Hurtigruten’s voyages on Norway’s iconic coastline and into nan Arctic, capturing nan liking of travelers seeking exceptional and off-the-beaten-path experiences.

The company’s Signature and Original voyages saw UK bookings turn by complete 70%, while waste and acquisition bookings from nan UK roseate by much than 80% year-on-year. These awesome numbers constituent to a displacement successful nan UK market, wherever travelers are progressively gravitating toward unsocial and immersive trips alternatively than accepted vacation destinations.

A cardinal facet down this surge successful request is Hurtigruten’s collaboration pinch Channel 4 for nan documentary bid “Lorraine Kelly’s Norwegian Odyssey.” This business brought Hurtigruten’s Arctic and coastal voyages into nan spotlight, allowing millions of viewers to observe nan untamed beauty of Norway’s landscapes. The bid has proven to beryllium highly effective successful expanding Hurtigruten’s assemblage reach, sparking liking among imaginable travelers who whitethorn not person antecedently considered Arctic voyages aliases Norwegian coastal explorations.

The occurrence of nan bid is reflected successful a singular 107% summation successful website postulation betwixt January 15-29 compared to nan aforesaid play past year. This surge successful online engagement highlights nan powerfulness of compelling storytelling and demonstrates that media partnerships tin importantly boost recreation interest. Viewers were captivated not only by nan stunning visuals of nan Norwegian fjords and nan Arctic wilderness but besides by nan entreaty of Hurtigruten’s all-inclusive, immersive recreation experiences.

Hurtigruten’s UK occurrence tin besides beryllium attributed to nan company’s sustained attraction connected brand-building and fostering beardown relationships pinch waste and acquisition partners. By committing to raising marque consciousness and moving intimately pinch recreation agencies and manufacture partners, Hurtigruten has been capable to grow its beingness and summation traction pinch UK travelers looking for high-end, adventurous holidays. This increasing request is simply a nonstop consequence of Hurtigruten’s unsocial offerings, specified arsenic its Arctic and coastal expeditions, which cater to those seeking thing genuinely different from nan emblematic vacation.

The affirmative momentum seen successful nan UK marketplace is each nan much awesome considering nan highly competitory quality of nan recreation industry, wherever companies are vying for nan attraction of travelers. Hurtigruten’s expertise to differentiate itself successful this crowded marketplace speaks volumes astir its entreaty and nan increasing request for much authentic, nature-driven recreation experiences. Hurtigruten’s voyages, which return guests to immoderate of nan astir distant and awe-inspiring destinations connected Earth, person go progressively celebrated among travelers who want to reconnect pinch quality and acquisition nan world successful a meaningful way.

The beardown maturation successful nan UK besides aligns pinch broader trends successful nan recreation industry, peculiarly nan emergence of sustainable and nature-based tourism. More and much travelers are prioritizing trips that let them to research pristine earthy environments while minimizing their c footprint. Hurtigruten’s committedness to sustainable tourism and its eco-friendly attack to Arctic and coastal exploration make it a leader successful this increasing marketplace for conscious travel.

Looking ahead, Hurtigruten is optimistic astir nan early maturation of its UK market. With an expanding fleet and a increasing number of Arctic and polar voyages, nan institution is successful a beardown position to meet nan rising request for these one-of-a-kind experiences. The affirmative results from January service arsenic a powerful parameter of what lies up for nan remainder of nan year, and nan institution is poised to proceed capitalizing connected this momentum arsenic much travelers activity retired bonzer adventures.

In summation to nan awesome gross growth, Hurtigruten precocious welcomed a caller Vice President of Sales & Marketing for nan UK and Emerging Markets. This activity alteration is expected to further elevate nan company’s position successful these captious markets. With extended acquisition successful marque strategy, commercialized performance, and forging strategical partnerships, nan caller Vice President is expected to play a pivotal domiciled successful building connected Hurtigruten’s occurrence and unlocking caller opportunities successful some established and emerging markets.

Hurtigruten achieved its best-ever January successful nan UK, surpassing expectations pinch a surge successful Arctic voyage bookings. The summation is driven by rising request for unsocial Arctic experiences and nan effect of a caller documentary collaboration.

Hurtigruten’s singular commencement to 2026 highlights nan company’s ongoing dedication to providing travelers pinch unparalleled, immersive experiences. By continuing to innovate and strategically put successful its marque and partnerships, Hurtigruten is well-positioned to support its activity domiciled successful nan cruise industry. As nan institution looks ahead, it remains committed to offering travelers nan chance to research immoderate of nan world’s astir awe-inspiring and distant destinations while maintaining a attraction connected biology work and sustainable recreation practices.