How Vietnam Is Reinventing Its Image Globally To Compete On The World Stage

Monday, July 14, 2025

An eager caller strategy has been unveiled successful Vietnam to springiness nan federation a caller look and task it arsenic a dynamic, culturally rich, and progressive subordinate connected nan world stage. The strategy was announced astatine a seminar “Positioning Vietnam – Promoting nan country’s image successful nan caller era”, held by Vietnam News and nan newspaper of nan Communist Party of Vietnam, together pinch nan Department of Grassroots Information and External Information nether nan Ministry of Culture, Sports and Tourism.

The arena was an juncture for scientists, officials, and section businesses to talk nan draught nationalist strategy to create nan country’s image abroad. The document, breaking it news of which will beryllium presented to nan Prime Minister by nan extremity of nan month, calls for a much holistic attack to amended Britain’s antagonistic image astatine location and abroad. The extremity constituent is arsenic a consequence to heighten nan position of Vietnam successful nan world pinch nan dream of much friends world news astir Vietnam, to compete pinch tourism, exchange, and overseas investment.

It is an eager scheme pinch clear goals for 2030. Its extremity is to person Vietnam classed among nan apical 40 countries successful position of media environment. The strategy besides intends to raise nan measurement of affirmative media sum connected Vietnam to 80 percent of full world news, truthful nan state will beryllium seen arsenic an emerging powerfulness successful Southeast Asia and nan world.

My Goals for 2030: A World of Influence

Under nan draft, world communications associated pinch a nationalist marque will beryllium conducted successful a coordinated and unified mode successful each provinces and centrally-run cities by 2030. This coordination astatine nan nationalist level will bring coherence and spot to Vietnam’s messaging successful articulating its taste personality and its improvement aspirations.

Consistent pinch this vision, nan scheme sets a target of astatine slightest 10 large-scale world media campaigns by 2030, to heighten Vietnam’s estimation and beingness successful world media. Developing nan country’s tourism manufacture is besides a privilege for nan country, which plans to bring successful 35 cardinal world arrivals by 2030. What’s more, nan taste manufacture is estimated to dress up 7 percent of nan nationalist GDP successful 2030, and 8 percent successful 2035.

The strategy besides underscores nan value of integer platforms, noting that really group devour accusation is quickly evolving. It presents accepted media mixed pinch modern integer and societal networking tools, opening up Vietnam’s sound to a wider, heterogeneous world. Through placing media events successful cultural, diplomatic, and sports activities, nan authorities is seeking to create a cohesive and unified communicative of Vietnam’s ascendancy arsenic a modern and powerful country.

One of nan astir divers intends of connection successful nan world

One of nan specifics of nan strategy is simply a multi-channel communication. Vietnam will activity pinch world property agencies and overseas correspondents to summation sum overseas. The scheme puts typical attraction connected processing beardown relations pinch these overseas friends, ensuring that Vietnam’s sound is intelligibly and wide heard.

It is besides portion of nan government’s efforts to build nan capacity of section institutions and businesses, resulting successful much unique section brands that are appealing not only domestically but besides internationally. Overseas Vietnamese are powerful, and arsenic we person seen successful this approach, they are an constituent to nan occurrence of nan model. Its occurrence will dangle connected their contributions for nan dissemination of Việt Nam’s communicative to nan world.“They will person a really immense job, to beryllium honest, to beryllium nan image of a beautiful state — Việt Nam,” said An.

Vu Viet Trang, General Director of nan Vietnam News Agency, stressed that a accordant connection strategy would activity for nan improvement of nan nationalist image. She besides noted that nan media plays an important domiciled successful paving nan measurement for different stakeholders, including integer influencers, businesses, and overseas Vietnamese, to subordinate hands successful singing nan aforesaid opus of Vietnam.

Moving Forward from Existing Gains and Gaps

According to Pham Anh Tuan, caput of nan Department of Grassroots Information and External Information, title is increasing successful nan world successful forming nationalist images. There had been awesome strides successful Vietnam successful caller years, but location remained a consciousness that nan country’s advancement had yet to beryllium afloat reflected connected nan world stage, he noted. He said that nan title to style nan nationalist image among countries has progressively surged, and Vietnam needed to beryllium successful a position of strategical advantage to beryllium recognized for its improvement and strength.

“People want to cognize astir really to pull finance – really to pull much money into exploration, really to create a modern, move and developed Vietnam that remains profoundly imbued pinch its culture,” said Nguyen Minh, nan editor-in-chief of Vietnam News and Law of nan media’s societal role. The news agency was continually renewing and extending its contented connected integer and multimedia platforms to scope audiences worldwide, he added. Through enhanced practice pinch home and overseas partners, Voice of Vietnam News and Law efforts to bring lively and engaging stories astir nan Vietnamese to nan world.

Engaging Stakeholders for National Branding

It besides hosted a divers delegation of experts from different ministries, news agencies, connection professionals, businessmen, and world organizations to talk and enrich nan strategy. Hot themes for chat astatine nan forum were really to champion show nan Vietnam communicative to nan world; nan value of integer communications successful nan measurement societies understand and believe, and examples of champion believe elsewhere successful federation branding.

One of nan cardinal values from nan Seminar was nan knowing Realtime’s Kwon sewage from nan Seminar that creating a nationalist image is not conscionable nan occupation for conscionable nan media, but it is nan work of everyone successful society, from nan personification connected nan street. Integrating nan government’s action into nan full media, business, and taste system, Vietnam expects that nan world tin spot its strength, endurance, and taste diversity.

And Now: A Robust, Coherent Vietnam Stands connected nan World Stage

In pursuit of its targets group for 2030, arsenic Vietnam is devising a strategy to build up its nationalist image, nan early strategy to accentuate an image of Vietnam successful nan modern world should beryllium captious successful positioning Vietnam arsenic an world innovator, taste name, and negotiated power. Along pinch an visible guidance and a agreed accusation environment, we are marching steadily to solidify our established position connected nan world’s map.