How Australia’s Nsw Is Transforming Tourism: New Advisory Committees Set To Boost Global Travel, Accommodation, And Jobs By 2035

Published on September 22, 2025

In an effort to thrust nan occurrence of its ambitious Visitor Economy Strategy 2035, the Minns Labor Government of New South Wales (NSW) has established 3 caller advisory committees. These committees, which will attraction connected nan cardinal areas of accommodation, aviation, and job creation, purpose to bring together a wide scope of experts from some nan nationalist and backstage sectors to guideline nan implementation of nan strategy’s goals. This move signals a beardown committedness to achieving nan group targets and ensuring nan continued maturation and prosperity of nan state’s visitor economy.

The Vision Behind nan Visitor Economy Strategy 2035

The Visitor Economy Strategy 2035 was officially launched on 27 August 2025, pinch clear and eager targets. These see generating $91 billion in annual visitor expenditure, building 40,400 caller edifice rooms, adding 8.5 cardinal caller hose seats, and creating an additional 150,000 jobs by 2035. These targets bespeak nan NSW Government’s dedication to fostering a sustainable and thriving visitor economy, which is expected to lend importantly to nan state’s system and occupation market.

To execute these goals, collaboration betwixt nan authorities and nan backstage assemblage is crucial. The recently formed advisory committees will play a cardinal domiciled successful ensuring that nan strategy’s imagination is implemented effectively, pinch their corporate expertise providing invaluable guidance arsenic NSW useful to go a world leader successful tourism and visitant services.

Accommodation Advisory Committee: Enhancing NSW’s Hospitality Offerings

The Accommodation Advisory Committee will beryllium chaired by Anna Guillan AM, a salient fig successful the visitor economy industry and Deputy Chair of the Destination NSW Board. Guillan is wide respected for her extended acquisition and activity successful nan hospitality sector, having served connected respective boards, including Tourism Australia, Tourism and Events Queensland, and the Australian Tourism Export Council.

This committee will attraction connected driving nan maturation of accommodation options in NSW, which is 1 of nan cardinal pillars of the Visitor Economy Strategy 2035. With nan target of building 40,400 caller edifice rooms by 2035, this committee will play a pivotal domiciled successful ensuring that NSW can accommodate nan increasing number of visitors and meet nan request for a assortment of accommodation types, from budget-friendly options to luxury resorts.

Guillan’s activity will beryllium instrumental successful guiding nan improvement of strategies that equilibrium quality, sustainability, and accessibility successful nan accommodation sector. By moving intimately pinch manufacture stakeholders, nan committee will guarantee that nan maturation of NSW’s hospitality sector aligns pinch nan state’s tourism objectives and supports nan broader goals of the Visitor Economy Strategy 2035.

Aviation Advisory Committee: Strengthening Global Connectivity

The Aviation Advisory Committee will beryllium co-chaired by Andrew McEvoy, a seasoned leader successful the travel and tourism industry, and Kerrie Mather, the CEO of Venues NSW. McEvoy brings over 30 years of experience in nan industry, having antecedently served arsenic the Managing Director and CEO of Tourism Australia. Mather, who has a inheritance arsenic nan former CEO of Sydney Airport, brings a wealthiness of knowledge successful aviation and transportation.

The committee will attraction connected expanding airline spot capacity to NSW, pinch a circumstantial target of adding 8.5 cardinal caller hose seats by 2035. With an summation successful flights from some home and world markets, this committee will activity to ensure NSW remains well-connected to nan world, attracting world visitors and facilitating smoother recreation for locals.

Given nan quickly evolving quality of aviation and world recreation patterns, this committee will play an basal domiciled successful guiding investments in aviation infrastructure, improving airport facilities, and fostering relationships pinch world airlines. Through strategical readying and collaboration pinch manufacture leaders, nan committee will purpose to create a robust and sustainable aviation web that supports nan overarching goals of the Visitor Economy Strategy 2035.

Jobs Advisory Committee: Fostering Employment Opportunities

The Jobs Advisory Committee, co-chaired by Kirsten Andrews and Emma Hogan, will attraction connected creating caller occupation opportunities wrong nan visitant system sector. As Vice President of External Engagement at the University of Sydney, Andrews is responsible for managing nan recruitment of world students, a cardinal constituent of the Visitor Economy Strategy. Hogan, pinch her extended acquisition successful some authorities and nan backstage sector, brings valuable insights into customer engagement, digital transformation, and people and culture.

This committee will beryllium tasked pinch creating 150,000 caller jobs by 2035, ensuring that the visitor economy sector provides semipermanent employment opportunities for group across NSW. This will see not only nonstop employment wrong the tourism and hospitality sectors but besides jobs in aviation, infrastructure, and marketing. By fostering collaboration betwixt acquisition institutions, manufacture leaders, and authorities agencies, nan committee will activity to guarantee that nan state’s workforce is equipped pinch nan skills needed to meet nan increasing demands of the visitor economy.

Ministerial Support and nan Role of Destination NSW

Minister for Lands and Property, Steve Kamper, emphasized nan value of collaborative action to execute nan eager goals outlined successful the Visitor Economy Strategy 2035. He stated that input from some nan authorities and nan backstage assemblage will beryllium cardinal to unlocking caller opportunities for NSW, creating maturation pathways, and driving expenditure increases successful the visitor economy.

Kamper besides highlighted that nan recently formed advisory committees would supply basal guidance successful implementing the Visitor Economy Strategy 2035 goals. These committees will activity intimately with Destination NSW, nan state’s lead tourism organization, to guarantee that each initiatives align pinch nan broader imagination of positioning NSW as a world tourism leader.

Karen Jones, CEO of Destination NSW, echoed these sentiments, emphasizing that nan caller advisory committees are designed to build connected nan expertise of the Destination NSW Board. She believes that nan collaboration and insights from these committees will beryllium invaluable as NSW works to instrumentality the Visitor Economy Strategy and meet its targets.

The Road Ahead: Achieving nan 2035 Goals

As NSW works toward its extremity of becoming a world leader successful the visitor economy, the Visitor Economy Strategy 2035sets a bold and eager vision. With nan constitution of nan 3 caller advisory committees, the Minns Labor Government has taken a important measurement toward creating a sustainable and thriving tourism sector.

The collaboration betwixt government, industry, and academia will beryllium basal to achieving nan group targets, from $91 billion in yearly visitant expenditure to nan creation of new edifice rooms and additional hose seats. The advisory committees will guideline these efforts, ensuring that NSW is well-equipped to meet nan demands of an ever-evolving world tourism market.

By combining nan expertise of industry leaders, government representatives, and academic institutions, NSW is poised to recognize its eager tourism goals, creating caller opportunities for nan group of nan authorities and contributing importantly to nan nationalist economy. With nan difficult activity of the advisory committees and nan support of nan wider tourism and hospitality industry, the Visitor Economy Strategy 2035 will pave nan measurement for a prosperous early for NSW‘s visitant economy.