Hong Kong Ignites The Summer Travel Season With An Immersive Chiikawa Exhibition And City-wide E-stamp Rally, Creating Unforgettable Experiences For Tourists And Locals

Monday, July 28, 2025

This summer, Hong Kong is being transformed into a festive vacation paradise that will person visitors worldwide travel and observe its unsocial charm successful ways they’ll ne'er forget. At nan halfway of its translator is nan CHIIKAWA DAYS exhibition, wherever immense inflatable sculptures and typical creation installations of nan much-loved Chiikawa usability to connection some nan section nationalist and visitors an immersive and enjoyable clip successful nan square. Whether you’re strolling down nan lively streets of Tsim Sha Tsui aliases pursuing an e-stamp rally done nan city’s celebrated neighbourhoods, Hong Kong’s newest tourism run is nan cleanable blend of art, culture, and nosy for an unforgettable journey! Prepare to beryllium spellbound arsenic it merges a touch of cuteness into nan sizzling summertime vacation segment successful Hong Kong.

Hong Kong Tourism Board Unveils “Hong Kong Summer Viva” Campaign to Celebrate City’s Attractions

The Hong Kong Tourism Board (HKTB) has kicked disconnected an breathtaking inaugural to bring nan city’s vibrant civilization and events to nan forefront pinch its “Hong Kong Summer Viva” campaign. Designed to captivate some locals and world visitors, this run promises a plethora of mega-events dispersed crossed Hong Kong’s iconic locations. Among nan standout features of this run is nan collaboration pinch nan imaginative marque AllRightsReserved (ARR) and Spiralcute International to coming nan much-anticipated CHIIKAWA DAYS exhibition. The HKTB intends to leverage nan wide entreaty of Chiikawa, an adorable and celebrated character, to heighten nan city’s tourism offerings and pull much overnight visitors.

CHIIKAWA DAYS: A Major Draw for Summer Tourists

The CHIIKAWA DAYS accumulation is undoubtedly 1 of nan biggest highlights of nan Hong Kong Summer Viva campaign. Opening connected August 1 successful nan bustling territory of Tsim Sha Tsui, this accumulation is group to go a cardinal destination for visitors seeking an immersive and joyful experience. The exhibition’s theme, “Clothing, Food, Shelter, and Action,” invites visitors to measurement into a world filled pinch larger-than-life inflatable sculptures. These sculptures bring to life nan mundane adventures of Chiikawa and friends, inviting attendees to research their world successful a measurement that is some nosy and captivating.

In a unsocial twist, renowned CHIIKAWA illustrator Nagano has created an exclusive bid of artworks for nan exhibition. The YUM CHA Art postulation features Chiikawa and his friends reimagined arsenic tiny versions of Hong Kong’s beloved dim sum dishes. The delightful renditions see interpretations of classical culinary favorites specified arsenic nan Chinese 1000 layers cake, Chinese sausage rolls, and siu mai, each portrayed pinch nan signature cuteness of Chiikawa. This exclusive creation show offers an breathtaking taste crossover, blending section cuisine pinch nan world entreaty of Chiikawa’s charm.

The accumulation will tally passim nan summer, allowing visitors ample clip to acquisition nan magic of nan Chiikawa world and its interactive elements. Visitors tin besides acquisition limited-edition merchandise featuring these exclusive artworks, making it nan cleanable summertime arena for families, friends, and fans of nan adorable Chiikawa character.

CHIIKAWA successful Hong Kong Neighbourhoods: A Fun E-Stamp Rally

As portion of nan Hong Kong Summer Viva campaign, nan HKTB, successful collaboration pinch ARR, has launched a brand-new e-stamp rally titled CHIIKAWA successful Hong Kong Neighbourhoods. This breathtaking arena invites some locals and visitors to research Hong Kong’s divers neighbourhoods while discovering nan latest Chiikawa-themed creation installations. Running from July 28 to August 24, nan rally offers a nosy measurement to research nan metropolis while engaging pinch Chiikawa’s unsocial charm.

The rally features 4 salient locations: Central Pier, Kai Tak Sports Park, Sai Kung Waterfront Promenade, and East Coast Boardwalk successful North Point. At each of these spots, visitors tin return photographs pinch exclusive backdrops that item nan chopped characteristics of each location, each while enjoying nan show of Chiikawa and his friends, reimagined arsenic dim sum-themed characters. From nan serene beauty of Sai Kung to nan modern vistas of Kai Tak, nan locations supply nan cleanable backdrop for nan tiny characters to shine.

To participate, visitors tin scan nan QR codes astatine each location to cod 2 coloured e-stamps. Collecting each 8 e-stamps—two from each location—will gain participants nan chance to download a colourful integer postcard. This postcard tin beryllium customized and shared pinch friends and family, making it a memorable keepsake from nan rally. The e-stamps rally encourages group to research various neighbourhoods, bask nan productivity of Chiikawa-themed art, and seizure nan principle of Hong Kong’s unsocial culture.

Lucky Draw: A Chance to Win Free Tickets

For those eager to prosecute further pinch nan CHIIKAWA DAYS exhibition, nan e-stamp rally besides includes an breathtaking fortunate draw. By collecting each 8 stamps from nan 4 locations, participants will beryllium entered into a prize tie to triumph 2 wide admittance tickets to nan CHIIKAWA DAYS exhibition. The fortunate tie runs until August 15, providing plentifulness of opportunities for participants to subordinate successful nan nosy and perchance triumph free entree to this exclusive event.

A Boost for Hong Kong’s Tourism

The collaboration betwixt nan HKTB, ARR, and Spiralcute International reflects Hong Kong’s move attack to tourism. By incorporating beloved characters for illustration Chiikawa into nan city’s events and campaigns, nan HKTB is successfully tapping into world trends and appealing to a wide scope of visitors. Whether they are fans of nan adorable characteristic aliases simply looking for thing nosy and immersive, nan Hong Kong Summer Viva run offers a cleanable operation of taste experiences and imaginative entertainment.

This inaugural is simply a strategical move to boost Hong Kong’s entreaty arsenic a apical destination for some leisure travelers and section residents. As nan metropolis reopens its doors to nan world post-pandemic, nan HKTB intends to showcase nan diverseness and vibrancy of Hong Kong’s taste landscape. The CHIIKAWA DAYS accumulation and nan CHIIKAWA successful Hong Kong Neighbourhoods rally are conscionable 2 examples of really Hong Kong is embracing creative, family-friendly events to support visitors engaged and excited to visit.

What to Expect successful nan Future

With nan occurrence of nan Hong Kong Summer Viva campaign, nan HKTB is apt to proceed incorporating imaginative and unsocial taste experiences into its early trading initiatives. By collaborating pinch world brands and tapping into celebrated taste icons, nan HKTB tin guarantee that Hong Kong remains a apical prime for travelers seeking caller and breathtaking experiences.

For now, visitors to Hong Kong are encouraged to immerse themselves successful nan fun, charm, and whimsy of Chiikawa’s world. Whether done nan CHIIKAWA DAYS accumulation aliases nan CHIIKAWA successful Hong Kong Neighbourhoods e-stamp rally, there’s thing for everyone to bask this summer.