Henan’s ‘journey Of Civilization Light’ Digital Exhibition At Matta Fair 2025 In Malaysia: Showcasing China’s Rich Cultural Heritage To Southeast Asia

Published on September 9, 2025

At nan MATTA Fair 2025 successful Kuala Lumpur, Malaysia, connected September 5, 2025, nan Henan Provincial Department of Culture and Tourism unveiled a imaginative strategy for showcasing its rich | taste legacy. In a awesome move to summation Henan’s taste and tourism power successful Southeast Asia, nan state unveiled nan “Journey of Civilization Light” online exhibition. The MATTA Fair, 1 of nan biggest and astir important world recreation shows successful nan area, provided nan perfect mounting for networking pinch a divers group of business professionals and willing visitors from astir nan world.

This accumulation offered an immersive and interactive virtual acquisition successful a clip erstwhile integer experiences are becoming indispensable to world travel. The online accumulation successfully attracted Malaysians’ attraction by presenting Henan’s history, culture, and scenic beauty, urging them to analyse nan province’s offerings online. It besides group nan shape for upcoming tourism projects and taste exchanges betwixt Henan and Southeast Asia.

Henan’s Role successful Chinese Heritage: A Digital Gateway

The “Journey of Civilization Light” online accumulation allowed visitors to research Henan’s profound contributions to Chinese heritage. Henan is often referred to arsenic nan cradle of Chinese civilisation, pinch a rich | history that spans thousands of years. It is nan birthplace of galore foundational elements of Chinese culture, including Confucianism, Chinese philosophy, and early Chinese dynasties.

The accumulation utilised cutting-edge integer devices to connection a virtual travel done Henan’s humanities artefacts, taste landmarks, and breathtaking landscapes. Visitors were capable to acquisition nan province’s ancient sites, specified arsenic nan Longmen Grottoes, nan ancient metropolis of Luoyang, and nan Shaolin Temple, each from nan comfortableness of their homes. The exhibition’s interactive “cloud tour” characteristic enabled participants to navigate done these taste landmarks virtually, offering a convenient and accessible measurement for Malaysian and Southeast Asian audiences to research Henan’s heavy humanities roots without travelling agelong distances.

On-Site Engagement: Interactive Booths astatine MATTA Fair 2025

While nan online accumulation offered a integer travel into Henan’s culture, nan in-person acquisition astatine nan MATTA Fair 2025 successful Kuala Lumpur besides played a important domiciled successful strengthening Henan’s tourism presence. The accumulation included interactive booths designed to prosecute attendees directly. These booths featured informative displays astir Henan’s humanities value and its present-day tourism offerings, from its vibrant cities to its serene earthy landscapes.

Visitors who attended nan adjacent had nan opportunity to prosecute pinch representatives from Henan’s tourism department, inquire questions, and study much astir nan province’s rich | heritage. By allowing attendees to interact straight pinch section experts, nan arena created a abstraction for taste speech and exchange. Furthermore, nan booth activities encouraged group to research Henan not conscionable arsenic a tourer destination but arsenic a spot wherever ancient traditions meet modern developments.

These on-site interactions proved to beryllium highly successful successful drafting attraction to nan “Hometown Henan” brand. With a clear attraction connected Henan’s humanities and taste offerings, nan booth drew a ample number of attendees, galore of whom expressed a desire to sojourn nan state successful nan future. This heightened consciousness was seen not conscionable successful Malaysia but besides among visitors from neighbouring Southeast Asian countries, wherever liking successful Chinese civilization and tourism has been steadily growing.

‘Henan, Where China Began’: Promoting Cultural Tourism

A halfway constituent of Henan’s information astatine nan MATTA Fair 2025 was nan promotion of nan “Henan, Where China Began” campaign. This inaugural emphasised Henan’s position arsenic nan birthplace of Chinese civilisation, reinforcing its value not only wrong China but crossed nan broader discourse of world history.

Henan is location to galore UNESCO World Heritage Sites, ancient temples, and relics that day backmost millennia. The province’s domiciled successful nan improvement of Chinese civilization and accuracy makes it an basal portion of immoderate traveller’s travel done China. By showcasing Henan’s humanities significance, nan run sought to pull visitors from Southeast Asia who were keen to study much astir China’s past and nan roots of its taste identity.

The attraction connected Henan arsenic a taste hub was intended to pat into nan increasing liking successful practice tourism crossed nan region. With expanding numbers of Southeast Asian travellers looking to acquisition China’s ancient traditions, nan run positioned Henan arsenic nan perfect destination for those willing successful exploring nan very foundations of Chinese culture.

Strengthening Cultural Exchange: Digital Platforms for Sustainable Tourism

The “Journey of Civilization Light” accumulation wasn’t conscionable astir promoting tourism—it was besides astir fostering deeper taste speech betwixt China and Malaysia. As integer technologies proceed to style nan early of travel, this online level became an basal instrumentality successful supporting sustainable tourism and promoting communal knowing betwixt nan 2 nations.

The accumulation enabled Malaysian audiences to entree Henan’s taste assets successful a measurement that was some engaging and informative. By providing virtual tours of Henan’s humanities sites, nan level allowed users to acquisition nan province’s practice successful a much sustainable way, eliminating nan request for contiguous beingness recreation while still fostering a relationship to nan region.

Through these integer experiences, nan Henan Provincial Department of Culture and Tourism worked to cultivate a greater consciousness of taste appreciation among Southeast Asian travellers. By embracing integer tools, Henan made its taste assets much accessible, ensuring that nan province’s rich | practice reached a wider audience.

A New Era for Henan’s Cultural Tourism

MATTA Fair 2025’s “Journey of Civilization Light” online accumulation marked a oversea alteration successful Henan’s taste outreach initiatives by utilizing integer devices to showcase nan province’s bequest to a worldwide audience. Henan was capable to time off a lasting belief connected some travellers and business professionals by fusing interactive integer experiences pinch in-person interactions astatine 1 of Southeast Asia’s astir important recreation fairs.

In summation to showcasing Henan’s humanities significance, nan accumulation reaffirmed nan province’s imaginable arsenic a awesome Chinese taste tourism destination. Henan is successful a beardown position to support increasing its power successful Southeast Asia and beyond acknowledgment to its blend of modern advancements, ancient heritage, and sustainable tourism practices.

Henan is making awesome efforts to guarantee that its taste practice is presented to nan world done imaginative campaigns for illustration “Henan, Where China Began” and nan immersive online exhibition, which will beforehand enduring ties and interactions betwixt China and Malaysia.

[Image Source: The People’s Government of Henan Province Official Website]