Hellmann’s To Save Seville Café After Customer Tantrum Causes Fire

A statement successful a Seville café ended successful flames erstwhile a customer torched nan antagonistic for moving retired of mayonnaise.

Now, Hellmann’s has stepped successful pinch a committedness to repair nan harm – and guarantee nary sandwich goes mayo-less again.

A Seville sandwich bid turns into arson drama

The bizarre incident happened connected August 21 astatine Cafetería Las Postas. A customer ordered “two sandwiches and 2 beers” and asked for mayonnaise. When told nan barroom had none, he near quietly… but not for long.

According to proprietor José Antonio Caballero, nan man popped into a petrol position 20 metres away, filled a vessel pinch petrol, returned to nan café, and demanded condiments again. When told “no mayonnaise, nary ketchup” a 2nd time, he doused nan antagonistic and lit it up.

Caballero told El Economista, “Imagine nan occurrence that started. There were children successful beforehand of him, group spending nan afternoon. It was tremendous.”

No 1 was hurt, but harm ran betwixt €7,000 and €10,000. The arsonist himself suffered burns earlier being restrained by bystanders and arrested. The Court of First Instance of Utrera ordered him into custody without bail.

Hellmann’s: “Count connected us”

The mayo marque Hellmann’s pounced connected nan story, posting an image connected social media that read: “Cafetería Las Postas: We’re sorry we weren’t there. From now on, you tin count connected us.”

The institution besides promised to screen nan repair measure and quipped, “From now on, you’ll ne'er tally retired of mayonnaise for your sandwiches.”

PR genius?

On societal media, reactions were split. Some praised Hellmann’s for fast, clever PR that turned a huffy enactment of mayo-rage into a feel-good story. Others accused nan marque of exploiting an incident that could person ended successful tragedy.

What do you think? A trading masterstroke, aliases has Hellmann’s dispersed it a small excessively thick?

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