Heineken’s Bold Move: New Head Appointed To Drive Global Duty Free Growth

Published on September 11, 2025

Heineken has precocious appointed Natalia Kuldyaeva arsenic nan caller caput for their world duty-free business, which indicates nan company’s intent to grow its beingness to recreation markets crossed nan world. This operational move seeks to grow Heineken’s footprint connected nan cruise line, ferry, airline, separator shop, and moreover negotiated channels. Kuldyaeva has traveled astir important world markets, which should thief successful defending Heineken’s premium offerings successful nan world duty-free market.

In her caller position, Kuldyaeva will attraction connected providing premium services to travelers and marque loyalty, arsenic good arsenic user engagement connected galore levels. This caller strategy will thief Heineken position amended successful nan market, while besides driving invention to fresh nan galore needs of world travelers. The company’s attraction will beryllium connected marque guidance and sustainable development.

A Strategic Vision Towards Global Duty-Free Business

Heineken’s assignment of Kuldyaeva reflects nan dedication of nan institution towards expanding its beingness successful nan world duty-free market. This is successful statement pinch nan company’s purpose of becoming a “partner of choice” for customers each complete nan world, particularly successful nan quickly increasing recreation industry. Under Kuldyaeva’s guidance, nan institution seeks to fortify its instauration successful nan world duty-free marketplace while continuing to grow its premium portfolio.

The institution claims that nan main attraction of Kuldyaeva’s caller domiciled is to consolidate and grow Heineken’s premium beingness connected cruise lines, ferries, airlines, separator stores, and moreover successful negotiated sales. Kuldyaeva is expected to usage her much than 20 years of domestically and internationally accumulated acquisition pinch nan institution to trade Heineken’s offerings to fresh nan needs of multi-generational guests.

Heineken is convinced that recreation enables nan institution to thrust premiumization opportunities and visibility successful nan world market. Kuldyaeva pointed retired that nan duty-free business is simply a profitable transmission that goes beyond nan facet of commercialized growth, a gateway towards marque relationship pinch travelers. She intends to supply nan world customer guidelines pinch nan expected worth and acquisition to time off them pinch valuable impressions erstwhile they brushwood nan marque passim their travels.

Fostering Strategic Partnerships successful Travel

Kuldyaeva besides said of really important partnerships are to Heineken, which are captious successful providing customized offerings that meet nan varied interests of travelers. From cruise lines to hose routes, Heineken intends to guarantee its premium brew products cater to a wide scope of world clientele, including aged and young travelers.

In nan existent tense and competitory environment, peculiarly successful nan home context, world duty-free free is emerging arsenic a powerful constituent of interaction for Heineken. It offers a cleanable opportunity to scope consumers while they are successful transit, reinforcing nan relevance of Heineken’s offerings, while besides ensuring that nan marque stays apical of mind to repetition travelers. This attack besides improves Heineken’s narration pinch consumers, ensuring that nan institution is salient successful nan duty-free marketplace moreover aft travelers are done pinch their destinations.

Heineken’s attack successful nan duty-free assemblage is not conscionable astir trading beverages. The patient is focusing connected integrating further worth for consumers, which emphasizes environmentally sustainable practices aligned pinch nan world user inclination connected responsible branding.

Kuldyaeva’s Experience pinch Heineken

Kuldyaeva started moving astatine Heineken successful 2003; Heineken focuses connected processing caller directions successful nan world market. She fills successful each functions related to nan alteration of channels: nan translator of income arsenic good arsenic trading successful nan USA, Russia, and Italy.

Kuldyaeva, pinch nan assistance of various trading channels, contributed to nan strengthening of Heineken’s portfolio of premium products. She developed nan marketplace successful specified a measurement that it achieved a tremendous summation successful measurement and profit. This selfless devotion to nan company’s well-being makes her 1 of nan pillars of nan organization. As a result, she has been offered nan domiciled of caput of world Heineken Duty-Free business, concentrating connected nan company’s description successful nan recreation and duty-free business.

Heineken Expansion Of Drought Beer Program

Heineken has announced nan description of its draught brew training programme for its partners successful nan cruise statement industry. Started successful nan EU successful 2023, nan Heineken Passion & Quality Training programme intends to thief barroom unit study nan creation of pouring nan cleanable pint of Heineken. This year, nan programme expects to onboard complete 1,500 barroom attendants, further emphasizing Heineken’s committedness of delivering accordant premium brew to travelers.

With nan description of nan program, Heineken not only strengthens its business pinch nan cruise statement manufacture but besides guarantees that nan passengers bask nan champion service, irrespective of their location. This is nan latest description successful Heineken’s already immense committedness toward making its marque synonymous pinch premium experiences successful world travel.

Looking Ahead: Kuldyaeva’s Vision for Global Duty-Free

With nan commencement of Kuldyaeva’s caller role, Kuldyaeva still sees growth, innovation, and sustainability moreover beyond nan company’s borders. The world duty-free transmission is strategic, strong, and versatil,e and it presents nan opportunity to thrust commercialized arsenic good arsenic relational maturation pinch nan consumers. Focusing connected nan recreation assemblage will adhd to nan BMI and fortify Heineken’s position arsenic nan duty-free market’s apical world seller.

Heineken is poised to stay nan go-to partner for travelers looking for a premium experience. The traveler’s marketplace will fortify pinch Kuldyaeva’s heavy knowing of marque sustainability. She will proceed to thrust Heineken’s maturation arsenic good arsenic tackle nan world duty-free challenges pinch ease.

Conclusion

Natalia Kuldyaeva’s assignment arsenic caput of Heineken’s Global Duty-Free Business comes arsenic nan institution aligns its business strategy to fortify its premium recreation presence, which she is very good qualified to do. Kuldyaeva’s extended acquisition successful nan section will travel successful useful arsenic she engages travelers and fosters marque loyalty connected cruises, ferries, airlines, and different recreation hubs, each while ensuring Heineken’s sustainable innovation. Kuldyaeva’s activity will, successful nan coming years, greatly effect nan maturation of Heineken’s Global Duty-Free, which remains a captious constituent of nan company’s growth.