Hainan Free Trade Port Showcases Culture And Tourism In Hong Kong To Attract Global Travelers

Published on September 16, 2025

Hainan Free Trade Port debuted a promotional run for tourism successful Hong Kong, introducing nan island’s rich | tourism resources. The five-day circuit kicked disconnected connected September 7 pinch taste performances, exhibitions, and a number of interactive activities to stress Hainan’s extremity to heighten its world standing. The arena was arranged by nan Hainan Department of Tourism, Culture, Radio, TV, and Sports, successful business pinch different willing authorities. It sought to tie some Hong Kong citizens and world visitors to sojourn nan island’s galore tourism products.

Promoting Hainan’s International Appeal

The halfway of nan promotion was nan “All nan Sun, All nan Fun” Hainan Free Trade Port Tourism Promotion Conference, wherever astir 100 invited guests gathered. Participants included representatives from Hong Kong’s tourism authorities, travel operators, and world institutions specified arsenic nan Hong Kong Tourism Commission, Hong Kong Tourism Board, and City University of Hong Kong. This arena provided a level for deepening practice betwixt Hainan and Hong Kong, 2 regions pinch complementary strengths successful culture, finance, and tourism.

Tommy Tan, president of nan Travel Industry Council of Hong Kong, emphasized nan powerfulness of synergies betwixt Hainan’s abundant tourism resources and Hong Kong’s domiciled arsenic an world financial and cultural hub. This business forms nan instauration for successful tourism collaboration, bridging Hainan’s natural beauty pinch Hong Kong’s global tourism platforms.

Hainan’s Flagship Tourism Products connected Display

A cardinal attraction astatine nan arena was a large-scale photography exhibition, featuring more than 80 striking images of Hainan’s 10 flagship tourism products. These included marine tourism, wellness and wellness experiences, and aerospace tourism, among others. The accumulation captured nan principle of land life, offering visitors a ocular travel done Hainan’s landscapes and taste richness. Huang Wenhua, a Hong Kong resident, remarked, “I haven’t been to Hainan yet, but aft seeing these pictures, I abruptly consciousness a beardown impulse to visit!”

This accumulation not only showcased Hainan’s natural wonders but besides highlighted nan wide scope of tourism experiences available, making nan land a year-round destination for world visitors seeking relaxation, adventure, and culture.

Showcasing Hainan’s Rich Intangible Cultural Heritage

In summation to its earthy beauty, Hainan’s intangible taste heritage was besides spotlighted astatine nan event. Traditional performances, ethnic costumes, and specialty products provided visitors pinch an authentic glimpse into nan island’s rich traditions. One of nan standout features was nan Li Brocade manner show, which highlighted nan island’s 3,000-year-old craftsmanship. Li brocade garments, woven pinch intricate patterns, are an basal portion of nan island’s cultural storytelling, connecting nan region’s history and craftsmanship.

Tang Qiuchen, an executive astatine Hainan Li Brocade Culture Communication Co., Ltd., explained, “The Li people grounds their civilization done nan patterns connected their brocade. The beauty of Hainan is not only reflected successful nan blue entity and clear sea but besides successful these taste items.” This accent connected cultural heritage highlights Hainan’s expertise to connection visitors a rich | and immersive recreation experience, combining natural beauty pinch traditional arts.

Engaging Hong Kong’s Social Media Influencers for Global Outreach

To widen nan scope of nan Hainan tourism promotion, nan Hainan Department of Tourism appointed six Hong Kong societal media influencers arsenic “Tourism International Promotion Ambassadors”. These influencers, specified arsenic Lin Lijun, were tasked pinch showcasing nan island’s charm done social media platforms. Lin Lijun expressed excitement astir sharing nan island’s gentle oversea breeze, warm sunshine, and laid-back lifestyle pinch her followers, giving Hainan a global presence connected integer platforms.

This business pinch influencers is an integral portion of Hainan’s strategy to beforehand nan land arsenic a modern, accessible, and move destination for travelers worldwide. By tapping into societal media, Hainan intends to scope a younger, much tech-savvy audience, encouraging them to acquisition nan island’s unique offerings.

Fostering Long-Term Cooperation and Cultural Exchange

Beyond contiguous tourism goals, nan Hainan Free Trade Port tourism promotion is besides astir long-term cooperation and cultural exchange betwixt Hainan and Hong Kong. By strengthening ties pinch cardinal players successful nan tourism and recreation sectors, Hainan is positioning itself not only arsenic a apical destination for leisure travel but besides arsenic a hub for cultural exchange and economic collaboration.

The arena demonstrated really destination marketing tin beryllium utilized not conscionable to pull visitors but besides to foster lasting economic relationships. Hainan is looking to pull much visitors by offering not only its stunning landscapes and resorts but besides an authentic and immersive recreation acquisition that draws from nan island’s cultural richness and heritage.

Hainan’s Growing Tourism Industry: Looking Ahead

With this successful trading of tourism successful Hong Kong, Hainan is solidly positioning itself arsenic 1 of nan starring destinations for home and overseas visitors alike. Its attraction connected sustainable tourism, taste heritage, and modern recreation experiences makes it 1 of nan leaders among Southeast Asian destinations. With its ongoing description of tourism infrastructure, proviso of unique experiences, and world marketplace engagement, Hainan is poised to go 1 of nan starring recreation destinations astir nan world.