H World Group Achieves Strong Q2 Growth With Asset-light Strategy, Expanding Network And Record Loyalty Engagement

Published on August 20, 2025

H World Group Limited, a world leader successful hospitality, has announced awesome second-quarter results for 2025, including a 22.8% summation successful asset-light revenue. The company’s maturation successful edifice Gross Merchandise Volume (GMV), loyalty engagement, and description of its web bespeak its continued momentum and nan successful implementation of its asset-light approach.

Asset-light Strategy Drives Strong Financial Performance

In nan 2nd 4th of 2025, H World Group achieved a 15.0% year-on-year maturation successful edifice turnover, reaching RMB 26.9 billion. The company’s adjusted EBITDA grew by 11.3%, totaling RMB 2.3 billion. The attraction connected an asset-light strategy was evident arsenic H World reported abstracted results for its manachised and franchised hotels versus its leased and owned properties. The gross operating profit from manachised and franchised hotels accrued by 23.2% year-over-year, reaching RMB 1.9 billion, and accounted for 64% of nan full gross operating profit, up from 57% nan erstwhile year.

CEO Jin Hui commented, “Thanks to our asset-light strategy, we saw important operating profit maturation successful Q2, driven by web description , moreover pinch a flimsy year-over-year diminution successful RevPAR. We opened 595 caller hotels during nan quarter, positioning america to meet our extremity of 2,300 edifice openings by nan extremity of 2025.”

Expansion and Brand Leadership

H World Group, which is celebrating its 20th day this year, now operates 12,137 hotels pinch 1,184,915 rooms globally arsenic of June 30, 2025. The company’s flagship brand, Hanting Hotel, was named nan apical edifice marque globally by HOTELS Magazine, pinch 4,401 hotels and 378,569 rooms. Another milestone was reached by Orange Hotel, which surpassed 1,000 hotels successful operation.

The group besides made important strides successful nan upper-midscale market, peculiarly successful China, wherever it operates complete 1,500 hotels. InterCity Hotel, portion of nan group’s upper-midscale offering, reported a 57.1% year-on-year summation successful performance, highlighting nan beardown request for premium accommodations. These accomplishments underscore nan wide entreaty of H World’s divers marque portfolio.

Loyalty and Direct Engagement Show Strong Growth

The company’s efforts to fortify customer loyalty person paid off, pinch rank reaching 288 cardinal by June 30. Direct bookings done H World’s centralized preservation strategy accounted for 65.1% of full reservations, marking a 5.2 percent constituent summation compared to nan erstwhile year. This maturation reflects nan increasing effectiveness of H World’s integer platforms successful fostering customer engagement and driving nonstop bookings.

Positive Outlook for Long-Term Growth

As of June 30, 2025, H World Group has 2,947 hotels successful its improvement pipeline globally, showing continued maturation potential. Jin Hui stated, “We stay optimistic astir nan semipermanent prospects of China’s recreation and hospitality sector. Our attraction will proceed connected strengthening our halfway capabilities, expanding our high-quality network, improving our proviso chain, enhancing marque positioning, and delivering work excellence.”

In statement pinch its beardown performance, nan company’s Board of Directors declared a rate dividend of US$250 cardinal for nan first half of 2025, aliases US$0.081 per mean stock (US$0.81 per ADS), reflecting H World’s committedness to providing worth to its shareholders.