Grok Imagine, Xai’s New Ai Image And Video Generator, Lets You Make Nsfw Content

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Image Credits:Klaudia Radecka / NurPhoto / Getty Images

8:04 AM PDT · August 4, 2025

Elon Musk’s AI institution has officially rolled retired Grok Imagine, xAI’s image and video generator, to each SuperGrok and Premium+ X subscribers connected its iOS app. And existent to shape for Musk, who positions Grok arsenic an unfiltered, boundary-pushing AI, nan generator allows users to make NSFW content. 

Grok Imagine, which promises to move matter aliases image prompts into a 15-second video featuring autochthonal audio, has a “spicy mode” that allows users to make sexually definitive contented including partial female nudity . There are limits to really definitive 1 tin get. Many of our spicier prompts – made successful nan sanction of Journalism! – make blurred retired images that are “moderated” and truthful inaccessible. We were, however, capable to make semi-nude imagery. 

The NSFW contented is unsurprising for xAI, fixed nan merchandise past period of a raunchy, hyper-sexualized anime AI companion. But conscionable arsenic Grok’s unrestrained quality was entertaining until it started spewing hateful, antisemitic, misogynistic content, Grok Imagine could beryllium poised to bring its ain group of unintended consequences. 

CNBC first reported nan beingness of a “spicy mode” past week aft an xAI worker Mati Roy said successful a now-deleted station connected X: “Grok Imagine videos person a spicy mode that tin do nudity.” 

TechCrunch has reached retired to xAI for much information. 

The existing limitations pinch Grok Imagine are somewhat heartening fixed nan exemplary besides lets you create contented of celebrities – anyone from Donald Trump to Taylor Swift – and location appears to beryllium further restrictions connected those. For example, TechCrunch tried, and failed, to make an image of Trump pregnant. Grok Imagine only generated images of Trump holding a babe aliases adjacent to a pregnant woman. 

While it’s still early days for Grok Imagine, which intends to compete pinch incumbents for illustration Google DeepMind, OpenAI, Runway, and Chinese rivals, nan images and videos generated of humans are still a spot mislaid successful nan uncanny valley, pinch waxy-looking tegument that verges connected cartoonish astatine times. 

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Still, nan generator is impressive. It produces images successful seconds from a matter prompt, and continues to auto-generate caller images arsenic you scroll. Those images tin past beryllium animated into stylized videos. The user-interface is besides seamless and intuitive. 

Musk said connected X that nan exemplary would “get amended each day.”

Rebecca Bellan is simply a elder newsman astatine TechCrunch, wherever she covers Tesla and Elon Musk’s broader empire, autonomy, AI, electrification, gig activity platforms, Big Tech regulatory scrutiny, and more. She’s 1 of nan co-hosts of nan Equity podcast and writes nan TechCrunch Daily greeting newsletter. Previously, she covered societal media for Forbes.com, and her activity has appeared successful Bloomberg CityLab, The Atlantic, The Daily Beast, Mother Jones, i-D (Vice) and more. Rebecca has invested successful Ethereum.

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