Greece Sees Surge In Long-haul Tourism As India Leads Growth While Us And Australia Maintain A Strong Presence

Friday, July 25, 2025

Greece is good and genuinely connected nan radar for nan long-haul vacation market, arsenic India had nan biggest summation successful recreation preservation intention, a caller study released connected Tuesday by INSETE, nan tourism and improvement agency of nan Greek Tourism Confederation (SETE), showed. The results bespeak a hopeful diversification of Greece’s tourism scope good beyond Europe; particularly successful lawsuit of America, Canada, Australia and India.

Indian Interest successful Travel Rises to Global High

According to a wide-ranging world study by GlobalWebIndex (GWI), which surveyed 12,767 net users aged 16-64 who were readying to return an world vacation successful nan adjacent 12 months, of nan 5 non-European nations included it was India that led nan world for intent to recreation abroad. A whopping 72.4% of Indian travellers expressed intent to recreation overseas successful nan adjacent 12 months– nan highest among each markets. This rising optimism makes India a cardinal marketplace for Greece’s long-haul tourism strategy.

Greece is astatine 26th position connected nan database of favourite vacation destinations for Indian travelers, a emergence of 13 places from past year. This proliferation moves Greece supra specified celebrated destinations arsenic China, which comes 31st. Quattro is fascinated by nan truth nan Angama Mara has struck a chord pinch Indian travellers moreover though it is not a sun-and-sea destination for illustration Greece – thing that confirms that nan destination is not constricted to circumstantial markets and travellers, but alternatively holds immense imaginable for divers assemblage involving nan TOE and nan TOM visitant segments, arsenic indicated by INSETE studies.

A Greater Presence successful nan US, Canada and Australia

Outside India, Greece remains well-established and competitory successful developed outbound tourism markets specified arsenic nan United States, Canada and Australia. Greece ranks a celebrated destination 13th successful nan U.S., 11th successful some Canadian and Australian travellers. Behind nan undisputed European large 3 – France, Italy and Spain – who return nan apical 3 places respectively, Greece is itself emerging arsenic a preferred long-haul destination for visitors successful nan know.

“; Greece sets itself isolated nan truth that it’s still capable to pull travellers who are consenting to salary nan aforesaid if not much for a vacation based connected immoderate economical fears specified arsenic inflation. This indicates continued request for Greece pinch a premium value.

Spending More and Staying Longer: That’s nan Trend Now

A cardinal inclination identified done this study is nan accrued request for mean to semipermanent holidays, particularly from crossed markets for illustration India, nan US and Australia. Greece is reaping nan rewards of this shift, pinch visitors from these nations choosing to enactment betwixt 5 to 7 days aliases moreover longer successful a move that encourages much taste relationship and leads to greater economical use for nan country’s tourism sector.

Indian visitors are particularly notorious for this. A patient 13.8% of Indians want to return 5 aliases much world holidays successful nan adjacent 12 months — nan highest desired recreation wave successful each nan markets covered. Another 38.9% of Indians were unfastened to splurging beyond €47 per nighttime for stay, giving an penetration into early readying and premium offerings.

Hotel Preferences and Motivational Insights

Hotels are still nan celebrated prime for accommodation options pinch different preferences successful mind, particularly for Australians (73.5%) and Indians (66.5%). This is followed by an liking successful staying pinch friends aliases family, aliases successful picnic rentals — a operation that allows Greece to use from some nan mainstream and nan alternate forms of accommodations.

Analyzing reasons for travel, nosy and relaxation was nan main motivator for recreation successful each state studied. But Indian and Chinese visitors person been progressively keen connected quality and taste find – different areas wherever Greece’s tourism inventory of pristine beaches, rugged upland scenery, humanities sites and archaeological treasures coincide. Chinese travelers, however, taste exploration was their apical information — and an opportunity for Greece past to create its storytelling and heritage-based merchandise offering that would amended service this segment.

Strategic Takeaway for Greek Tourism

Those numbers kept connected coming: This week nan number of arrivals astatine Greek airports accrued moreover much — a striking reversal for a state whose system was mostly limited connected tourism, 1 that deed rocker bottommost erstwhile flights stopped aft nan country’s nationwide lockdown was declared successful precocious February.Of course, nan latest information is nary surprise: Greece is being progressively identified coming arsenic a tourer destination, not only for its accepted European audience, but for caller agelong haul markets led by India, which now person some nan will and nan intends to recreation to destinations pinch predominant and precocious added-value.”

With long-haul travelers progressively seeking longer durations, premium walk and nature-immersion taste experiences, Greece is group to make nan astir of this inclination pinch ample year-round options. On sun-drenched islands, successful windswept mountains, amid preserved ruins and on beaches that rave reviewers person enjoyed successful backstage for decades, Greece has nan resources — and now nan assemblage — to forge up into a caller era of worldwide tourism leadership.