Greece’s Tourism Sector Sees Strong Growth In First Half Of 2025, Supported By Increased Visitor Spending

Published on August 22, 2025

Greece’s tourism marketplace is disconnected to a blazing commencement successful 2025. The latest numbers from nan Bank of Greece show recreation money flowing successful astatine €7.6 cardinal for nan first half of nan year. That’s an 11% jump from nan aforesaid agelong of 2024. The boost comes from travelers spending much for each overnight stay, proving Greece is stronger than ever arsenic a must-visit destination.

During nan first half of 2025, spending by visitors from nan European Union climbed 8.5% to €4.1 billion. At nan aforesaid time, receipts from non-EU markets jumped 13.7% to €3.2 billion. These figures item Greece’s beardown entreaty crossed some EU and non-EU markets, particularly from ample EU nations and fast-growing non-EU areas.

Germany, France, and Italy proceed to lead nan Eurozone markets, driving liking successful Greece’s wide operation of recreation options, from ancient ruins to sunny shores. The UK recorded nan biggest azygous rise, spending €1.2 billion, up 7.3% from past year. Among non-EU markets, nan USA posted nan strongest gain, pinch spending up 29.4% to €704.3 million. This summation reflects Americans’ increasing emotion for Greece’s rich | history, outstanding food, and stunning scenery.

Inbound Travel Figures Show Steady Growth

Greece welcomed 11.7 cardinal inbound travelers this year, level yet somewhat up by 0.6% from past year. The coagulated rebound successful aerial arrivals, up 4.9%, much than balanced a 13.1% driblet successful onshore separator entries. More travelers flying successful confirms that Greece’s aerial links are increasing stronger, acknowledgment to much world airlines adding flights to awesome hubs for illustration Athens and Thessaloniki.

In 2025, Greece’s tourism assemblage is showing its reliable broadside arsenic revenues support climbing. Even though nan full number of travelers is almost nan aforesaid arsenic nan twelvemonth before, nan money each visitant spends has jumped, and that other rate is lifting nan full industry. Tourists are now gravitating toward lavish stays, gourmet nutrient adventures, and guided tours of nan ancient ruins, truthful nan operation of beach, history, and gastronomy is still pulling successful a crowd consenting to salary for quality.

Heading into nan 2nd half of 2025, Greece’s tourism maturation will dangle connected its expertise to clasp and turn its marketplace share, particularly from long-haul travelers, specified arsenic those coming from nan US, while leveraging its cardinal location wrong nan EU. The beardown capacity successful nan first half of nan twelvemonth is simply a bully sign, suggesting Greece tin support its spot arsenic a starring European destination.

Rising tourism income will support delivering important support to nan Greek economy, helping create caller jobs and keeping business activity dependable successful galore regions. Yet arsenic Greece attracts much high-value travelers, nan attraction will displacement to keeping nan visitant acquisition top-notch. Meeting and exceeding expectations will beryllium cardinal to ensuring guests time off happy and travel backmost for more.

Conclusion

Greece’s tourism business has roared up successful nan first half of 2025, welcoming grounds numbers from some EU and non-EU countries. Average spending per visitant is climbing, signaling an summation successful high-value trips that are boosting nan sector’s wide effect connected nan economy. More travelers are flying successful each day, and wide gross keeps climbing. All this tells america that tourism will enactment a coagulated cornerstone of nan Greek system for nan agelong haul.