Published on August 24, 2025
In 2025, Greece’s tourism gross soared to a grounds €7.659 billion, driven by high-spending visitors from cardinal markets for illustration nan United States, nan United Kingdom, Germany, France, and Italy. While nan number of visitors accrued modestly, a important emergence successful per-visitor spending played a pivotal domiciled successful nan growth. The mean walk per visitant surged to €622.70, up from €565.40 successful 2024, reflecting a displacement towards much lucrative, high-value tourism. American tourists, successful particular, made a notable effect pinch spending acold exceeding nan average, alongside beardown contributions from nan UK and different European countries. Greece’s world-class attractions, luxury experiences, and accessibility person solidified its position arsenic a apical destination, propelling nan country’s tourism gross to caller heights.
Greece’s tourism manufacture has reached an bonzer milestone successful nan first half of 2025, achieving a grounds gross of €7.659 billion. This marks an awesome 11% summation compared to nan aforesaid play successful 2024, according to nan latest information from nan Bank of Greece. Although nan number of visitors grew only slightly—from 11.625 cardinal successful nan first half of 2024 to 11.692 cardinal this year—the existent communicative lies successful nan important emergence successful spending per visitor. In 2025, nan mean walk per visitant surged to €622.70, up from €565.40 successful nan erstwhile year, signaling a beardown betterment and a inclination towards higher-value tourism.
US and UK Tourists Drive Revenue Growth
The important maturation successful tourism gross is mostly attributed to visitors from high-spending markets, peculiarly nan United States and nan United Kingdom. These nations played a pivotal domiciled successful boosting Greece’s tourism earnings. In particular, nan number of American visitors accrued significantly, pinch arrivals rising by 20% compared to nan first half of 2024. This surge successful visitors led to a 29.4% summation successful gross from nan US, which reached €704.3 million. With an mean walk of €1,014.69 per tourist, US visitors spent much than 60% supra nan wide mean for world visitors, demonstrating their important publication to Greece’s tourism revenue.
At nan aforesaid time, UK visitors besides continued to beryllium an basal root of income. Revenue from British visitors roseate by 7.3%, amounting to €1.082 cardinal successful nan first half of 2025. This growth, while not arsenic melodramatic arsenic nan emergence successful American tourism, still reflects a beardown and dependable travel of visitors from 1 of Greece’s astir accordant and valuable markets.
Decrease successful Low-Spending Balkan Visitors
While nan wide number of visitors from overseas saw a humble increase, location was a noticeable displacement successful nan types of visitors arriving. Specifically, location was a diminution successful visitors from low-spending Balkan countries, specified arsenic Bulgaria and North Macedonia. The rising costs of accommodation and eating successful Greece person deterred galore of these travelers, who traditionally spent little per sojourn compared to different European nationals. As a result, Greece saw less arrivals from these regions, a inclination that contributed to a higher mean walk crossed nan board.
June Sees Revenue Growth Despite Fewer Arrivals
In June, Greece knowledgeable a flimsy 1.7% diminution successful visitant arrivals, pinch a full of 4.602 cardinal tourists. However, contempt this driblet successful numbers, gross for nan period saw a robust 8.8% increase, further indicating that nan summation successful per-visitor spending is simply a cardinal driver of Greece’s tourism success. Countries for illustration Germany, France, and Italy besides showed beardown gross growth. German visitors spent 13.5% much compared to past year, totaling €1.366 billion, while French visitors contributed €455.9 cardinal (up 2.1%) and Italians spent €344.7 cardinal (up 9%).
Direct Flights From US Boost Tourism Potential
Experts judge that Greece’s tourism imaginable could beryllium further enhanced by improving entree for American tourists, peculiarly by facilitating much nonstop flights betwixt nan United States and Greece. Low-cost carriers, specified arsenic Norse Atlantic Airways, person begun to make a important effect successful this regard. The hose introduced a nonstop formation betwixt New York and Athens and further expanded its operations pinch a caller way from Los Angeles to Athens successful June 2025. These flights, on pinch akin routes from different low-cost carriers, make Greece much accessible to travelers from nan US, helping to prolong nan maturation of high-spending American tourism.
Positive Outlook for nan Rest of 2025
Looking ahead, Greece’s tourism assemblage is optimistic astir nan future. Sector professionals are assured that nan momentum seen successful nan first half of 2025 will proceed passim nan year. With nan tourism manufacture becoming progressively reliant connected high-spending visitors from markets for illustration nan US and UK, further efforts to pull these visitors will beryllium critical. There is besides a increasing nickname of nan request to accommodate to nan changing scenery of world travel, wherever convenience and affordability successful carrier play a cardinal domiciled successful boosting world arrivals.
With continued finance successful improving nan visitant acquisition and making recreation much accessible, Greece is group to support its position arsenic 1 of Europe’s astir sought-after destinations. The grounds gross of €7.659 cardinal successful nan first half of 2025 sets nan shape for moreover greater occurrence successful nan second half of nan year, positioning nan state for a banner twelvemonth successful tourism.